If you want to be a success in your eCommerce website or online business, you must take advantage of your content marketing. You need to people aware of you and your product or services, it is the task that content marketing does for you. An eCommerce content marketing will increase the traffic of your website and its conversion rate of it through lid generation. So, the expert content marketing team of Chidma Agency want to show you how to design a strong eCommerce content marketing strategy to gain all of the above goals and more. So, join us in this article.  ➡ A podcast of this article has been provided for your listening pleasure:  [lwptoc] The Best Practice for eCommerce Content Marketing. There are three main steps for designing strong powerful eCommerce content marketing. in this part, we will speak about these steps and more. So, keep reading to know more.   The First Step: Set Your Table! Before you start to create your eCommerce content, you have to do some critical tasks and research that we will show you in the following:   1. Detecting Your Audience In every digital marketing strategy, the first step is defining your audience. No matter you own a small online shopping business or you are the manager of an extensive eCommerce website, understanding the persona of your target customers is critical for your online business. If you own a small business for example an online kids’ clothes story, you easily can define your audience: they are kids. But detecting the audience of a vast eCommerce website like Amazon is difficult. Because various groups of people are the addresser of it. If you have any problem in this step, click here to get help.   2. Start Your Work With A Kind Of Content As you have known, there various types of content marketing including Blogs, Video marketing, Podcast, Infographic, eBooks, User-generated content (UGC), Webinars, checklists, Memes, Testimonials, customer reviews, White papers, Guides, Newsletters and email marketing. We always suggest to our client focus on one kind of content marketing type at the first, and never fritter their time and capital in various types and platforms. But which one of the content marketing types is more appropriate for your eCommerce content marketing? what is your priority? It is dependent on your products and services, the type of your customers and finally your budget. for example, email marketing is a good digital marketing service for beginning your eCommerce content marketing. The expert digital marketing counselling team of Chidma Agency are ready to help you with this issue.   3. Design A Content Calendar (Editorial Calendar) After you determine your audience and the type of content marketing, it is time for designing a content calendar or editorial calendar. If you are not familiar with the term content calendar, it helps you to: • Having a determined strategy for your eCommerce content marketing. • Move based on your digital marketing goals. • Content creation of your website performs based on a defined program. A proper content calendar is concluded of the subject of your content, references, goals, the channels of publishing content, the methods of advertising, etc. you will be familiar with some of these terms in the second step of an eCommerce content marketing strategy. So, keep reading.   4. Think About The Content Marketing Outsourcing At this time, you must think about how you want to do your content marketing project. If you have enough skills and time for creating your eCommerce content, it is perfect. But if you are interested to establish an outsourcing digital marketing you have to select one of them: • Invite a guest writer: for this purpose, designing a guest page on your website is a good idea. Click here to find out lots of ideas on this issue. • Outsourcing digital marketing: Sign a contract with a professional digital marketing agency or an expert content marketing team.   The Second Step: Start Running! Now, you are ready to start creating your eCommerce content. for this purpose, we suggest you some pro tips that will increase the efficiency of your content.   1. Create The Manual Of Products for Your Customers. One of the best ways for assuring the customers is to create content that gives them valuable information and answers to their questions. the infographic is a good way for giving information through attractive images to viewers. It can increase the sharing of your content too. You can present information such as “how customers can use a product or services?”, how to piece or repair a product?”, and “detail information “. This kind of content help viewers converts into customers.   2.Take Advantage Of Video Marketing. People are more interested to watch video content, hence if your goal and budget let you, try to take advantage of videos for your eCommerce content marketing. Click here to read about video marketing, its various types and designing a strategy for your video marketing.   3.Compare The Different Products Together Users search on the internet to find the best product, hence if you sell different brands of a product on your eCommerce website, it is a good idea to compare them together. We suggest you link every product to its specific product page through its keyword. It helps to improve the internal links of your website.   4. Provide Educational Articles Based On The Common Questions You can answer some common questions of your customers by creating educational articles. For example, try to answer the following questions: • Is it possible to send the product to your customer’s location? • What is the cost of sending the product? • How much does it take time to receive it? • …   5.Publish The Rave Reviews Of Your Old Customers Publishing the positive feedback of your old customers will cause the new customer make trust you. It can increase the conversion rate of your website too.   6. Case Study: Help You To Speak