Many merchants know about the digital marketing funnel, but some people are successful with this policy. Building a powerful sales funnel can help you to stand out from your rivals. But how you can build it? The expert digital marketing team of Chidma agency is here to show you a functional strategy for building a strong sales funnel. In this article, you learn the various parts of a digital marketing funnel and lots of pro tips at every stage. We know you may be a beginner in digital marketing; hence our professional team will walk you through the article. You can easily connect with us if you type your question in the left-side chat box. Furthermore, if you are not familiar with the term sales funnel, click here to pick up new knowledge in the field of digital marketing. ➡ A podcast of this article has been provided for your listening pleasure: [lwptoc] The Best Practice for Creating A Digital Marketing Funnel In previous articles of Chidma agency, you get familiar with the term digital marketing funnel, its importance, its different models and its various stages of it. Now, we want to show you a powerful strategy for building an efficient sales funnel. However, building a digital marketing funnel varies based on the type of business and your goals, but we try to present a functional path. For this purpose, we show you pro tips that you must take note of them in every part of your sales funnel. A sales funnel is made of three parts with different stages. These parts are: 1. Top of Funnel (ToFu) 2. Middle of Funnel (MoFU) 3. Middle of Funnel (MoFU) Hence, keep reading to give you an overview of the process of building a digital marketing funnel, step by step.   Step One: The Best Digital Marketing Strategy In The Top Of Funnel (ToFu) ToFU is the first part of your funnel that the Prospects enter to it. Hence, you must focus on attracting users, increasing the traffic of the website and brand building. For this purpose, we suggest you some pro tips in the following:   1. Designing A Landing Page Usually, your landing page is the first place that users meet you. In essence, your landing page introduces your company and the unique characteristics of your products or services. when People are searching their queries on search engines such as Google, clicking on your advertising link on social media or through a webinar, can find your landing page. If you are interested to know pro tips about the landing page and its importance, click here.   2. Speak About Your Worth and Share Them You know about your product more than anyone, so you can write about its golden points. You must present them in your advertising strategy. You should focus on how your product solves the user problems, etc. this issue plays a critical role in the success of your business. Please take note of the following points when you are advertising your product: • User experience • The supporting service of your company before and after buying. • The rave of old customers.   3. Take Note Of The Taste Of Your Customers While you are introducing your brand to the audiences you must not only focus on the golden points of your product, you should take note of the taste and personality of your target audience. It is critical for involving users in your advertising content.   Step Two: The Best Digital Marketing Practice In The Middle Of Funnel (MoFU) in this MoFU part of the sales funnel, the Prospects are discovering your brand and trying to assess it. They want to compare your product whit your competitors. Hence, you must help prospects by creating high-quality content. In essence, you want to convert the users to leads (lead generation). In the following, we suggest you some golden points that will help you to be a success in your lead nurturing strategy.   1. Offer A Valuable Gift To Prospects and Gain Their Information In the ToFU part of the sales funnel, you design a landing page and introduce your brand to prospects. Now, in the MoFU part, you should gain some important information about prospects (such as email, cellphone number address, etc.) by giving a valuable gift to them. This could be something like a free eBook or webinar. This information will help you in the next steps.   2. Lead Nurturing If in the previous step, prospects sign up on your website, you win in lead generation. Now you must start to lead nurturing. For this purpose, you have to show them high-quality content that can answer their requests.   3. Charming Your Leads It is time that you must offer your golden suggestion to your leads. It must be things that they cannot ignore it. For example, a free valuable educational course or a discount code.   4. Try To Retain More Leads In Your Sales Funnel Your leads are asking and discovering your products and services. We suggest to our client that the best policy is you find an attractive object, and then try to make happy your leads. The information of your interested customers is useful in this issue. for example, contact them on specific days such as their birthday. By this method, leads memorize your brand.   5. Convert Interests Into Action Is it a critical stage of your digital marketing funnel, your leads are trying to decide whether to buy your product or not? You must help them with this issue. The best policy is that you take note of UX (user experience) more and more. Try to answer all questions as soon as possible. Don’t forget to create high-quality content for them.   The Step Three: Design A Strong Strategy for The Bottom Of Funnel (BoFU) finally, some of the leads decide to buy your product and move to the end of the funnel. Hence you have to focus on creating content about