Many merchants know about the digital marketing funnel, but some people are successful with this policy. Building a powerful sales funnel can help you to stand out from your rivals. But how you can build it?
The expert digital marketing team of Chidma agency is here to show you a functional strategy for building a strong sales funnel. In this article, you learn the various parts of a digital marketing funnel and lots of pro tips at every stage.
We know you may be a beginner in digital marketing; hence our professional team will walk you through the article. You can easily connect with us if you type your question in the left-side chat box.
Furthermore, if you are not familiar with the term sales funnel, click here to pick up new knowledge in the field of digital marketing.
➡ A podcast of this article has been provided for your listening pleasure:
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The Best Practice for Creating A Digital Marketing Funnel
In previous articles of Chidma agency, you get familiar with the term digital marketing funnel, its importance, its different models and its various stages of it. Now, we want to show you a powerful strategy for building an efficient sales funnel.
However, building a digital marketing funnel varies based on the type of business and your goals, but we try to present a functional path. For this purpose, we show you pro tips that you must take note of them in every part of your sales funnel.
A sales funnel is made of three parts with different stages. These parts are:
1. Top of Funnel (ToFu)
2. Middle of Funnel (MoFU)
3. Middle of Funnel (MoFU)
Hence, keep reading to give you an overview of the process of building a digital marketing funnel, step by step.
Step One: The Best Digital Marketing Strategy In The Top Of Funnel (ToFu)
ToFU is the first part of your funnel that the Prospects enter to it. Hence, you must focus on attracting users, increasing the traffic of the website and brand building. For this purpose, we suggest you some pro tips in the following:
1. Designing A Landing Page
Usually, your landing page is the first place that users meet you. In essence, your landing page introduces your company and the unique characteristics of your products or services. when People are searching their queries on search engines such as Google, clicking on your advertising link on social media or through a webinar, can find your landing page.
If you are interested to know pro tips about the landing page and its importance, click here.
2. Speak About Your Worth and Share Them
You know about your product more than anyone, so you can write about its golden points. You must present them in your advertising strategy. You should focus on how your product solves the user problems, etc. this issue plays a critical role in the success of your business. Please take note of the following points when you are advertising your product:
• User experience
• The supporting service of your company before and after buying.
• The rave of old customers.
3. Take Note Of The Taste Of Your Customers
While you are introducing your brand to the audiences you must not only focus on the golden points of your product, you should take note of the taste and personality of your target audience. It is critical for involving users in your advertising content.
Step Two: The Best Digital Marketing Practice In The Middle Of Funnel (MoFU)
in this MoFU part of the sales funnel, the Prospects are discovering your brand and trying to assess it. They want to compare your product whit your competitors. Hence, you must help prospects by creating high-quality content. In essence, you want to convert the users to leads (lead generation).
In the following, we suggest you some golden points that will help you to be a success in your lead nurturing strategy.
1. Offer A Valuable Gift To Prospects and Gain Their Information
In the ToFU part of the sales funnel, you design a landing page and introduce your brand to prospects. Now, in the MoFU part, you should gain some important information about prospects (such as email, cellphone number address, etc.) by giving a valuable gift to them. This could be something like a free eBook or webinar. This information will help you in the next steps.
2. Lead Nurturing
If in the previous step, prospects sign up on your website, you win in lead generation. Now you must start to lead nurturing. For this purpose, you have to show them high-quality content that can answer their requests.
3. Charming Your Leads
It is time that you must offer your golden suggestion to your leads. It must be things that they cannot ignore it. For example, a free valuable educational course or a discount code.
4. Try To Retain More Leads In Your Sales Funnel
Your leads are asking and discovering your products and services. We suggest to our client that the best policy is you find an attractive object, and then try to make happy your leads. The information of your interested customers is useful in this issue. for example, contact them on specific days such as their birthday. By this method, leads memorize your brand.
5. Convert Interests Into Action
Is it a critical stage of your digital marketing funnel, your leads are trying to decide whether to buy your product or not? You must help them with this issue. The best policy is that you take note of UX (user experience) more and more. Try to answer all questions as soon as possible. Don’t forget to create high-quality content for them.
The Step Three: Design A Strong Strategy for The Bottom Of Funnel (BoFU)
finally, some of the leads decide to buy your product and move to the end of the funnel. Hence you have to focus on creating content about buying and the after-buying services. Try to facilitate the buying process.
Furthermore, regardless of whether your leads buy your product or not, you must define a policy for keeping in touch with them. Hence, if you keep reading, we will cover all of this and more in the following:
1. Improve Your Sales Funnel
if you want to be a successful businessman, you should measure your digital marketing progress including the efficiency of your sales funnel. You have to always be finding a way for improving your digital marketing funnel.
For this purpose, focus on your strategy in every stage of the sales funnel. For example:
• Take note of the points that you lose your leads.
• Try to find out why your leads don’t transfer from one stage to another one.
• Measure the customer retaining rate of your sales funnel.
• How many times do your customers return for rebuying?
• Do your customers rebuy more than once or prefer to buy from your competitors?
The above points can play a critical role in improving the sales funnel of your business.
2. Retain Your Customers
You must keep touching with your customers after buying your product. saving the old customers is easier than finding new customers. for this purpose, we suggest you several points:
• Present educational courses related to your product manual and your services.
• Offering several valuable services for retaining your customers.
Conclusion
In this article, we tried to show you the best practice for building a digital marketing funnel. Now, you know the tasks that you must take note of then in every part of your sales funnel. The presented strategy is based on our experience in the field of digital marketing at Chidma agency. Hence, we will walk you through your digital marketing project. Click here and enjoy our free of cost counselling service.
