Most of the users on the internet are passive users but how you can convert them into your customers? How you can persuade them to click on your call to action (CTA) button? We, Chidma Agency , with more than 20 years of golden experience in web designing and digital marketing are here to show you how you can increase the conversion rate of your website by designing a perfect CTA button step by step. So, join us to know more.
➡ A podcast of this article has been provided for your listening pleasure:
What Are CTA and Its Importance?
CTA (call to action) is a button on web or social media pages that invite you to do a specific action, for example, buying a product, downloading a film, joining a group, booking a room and some things like that. After clicking on a CTA, users will send to a specific page that is for payment, fill in a form, etc.
The most important role of a CTA button is to increase the conversion rate of a website. this is dependent to that you can design a perfect functional CTA button. So, keep reading to show you how you can design an attractive CTA button.
How Can I Design a CTA Button? What is The Best Practice?
If you want to gain the best correct result from your CTA you must design it perfectly and properly. we, as a tired website designing company with more than 20 years of experience in digital marketing, tell you designing a CTA isn’t hard work but you must take note of some critical points. We want to show you 8 best practices to design a perfect CTA to stand out from your competitors.
1. First Step: What is Your Goal In Designing A CTA Button?
Before you start your work, you must know what is your main objective in designing a CTA. In essence, you have to consider what you hope your customers do on your landing page, buying your product or filling in a form. Every action is a specific goal.
In the following, we list the most important goals of designing a CTA button in following. First, read them and then think about your online business and finally, select an appropriate goal for your CTA from this list. If you cannot find a proper goal for your CTA button, contact our expert counsellor in Chidma Agency by clicking here.
● Contacting with customers
● Buying a product or service
● Booking something or somewhere
● Downloading
● Sharing some things with others
● Signing up for an event
● …
2. Second Step: Select The Shape and Size Of The CTA Button
Selecting a proper shape and size for a CTA is the second step in designing a CTA button. It is dependent on the template and frame of your page, for example, a big square CTA or a small rectangle one. The important point in this issue is the size of your CTA must be responsive on various devices.
Never design a CTA button without regard to its responsive characters. It must be optimized for desktop computers, cell phones, tablets and laptops.
In addition, always determine an appropriate white space for your CTA. It helps viewers to read and click on it easily and has a positive impact on their UX (user experience). It is more important when you design several CTA buttons near each other. In this situation, proper white space and distance will help users to select the correct CTA button.
3. Third Step: Decide On The Colour Of The CTA Button
The colour of the CTA button is one of the important options in designing it. You must demarcate your CTA button from other elements of the page by selecting a proper colour. No matter what is the colour of the CTA button, it is important how much its colour can highlight the CTA button on the page. for example, on a white page, you should select a black CTA colour, however, black maybe not be your favourite colour.
In addition, colours usually induce some senses in people. So, we always recommend our clients take note of the concept of colours. In the following you can find out some examples:
● Red: self-reliance and power
● Orang: friendly and energetic
● Yellow: happiness, optimism
● Green: peace and health
● Blue: trust, security and constancy
● Black: reliable, complex
● White: simple, rest, clean
So, it will be excellent if you can select a distinct colour for your CTA button that is related to the concept of your page and business. Our expert web design team in Chidma Agency have a lot of creative idea for this Issue, you can see some of them by clicking here.
Finally, if the colour of your CTA can change after clicking, it is more attractive.
4. Fourth Step: Determine The Font Of The CTA Button
To select a proper font for a CTA button you must be familiar with the properties of the font in web designing including typefaces, weight, style, size, etc. we suggest you read our article about typography in web design by clicking here or let our professional web designers in Chidma Agency do it.
5. Fifth Step: Write a Text for The CTA Button
Select an attractive text for your CTA button. Some words are popular in this issue for example the following verbs are appropriate for the beginning of your text:
● Buy
● Join
● Sign up
● Download
● Order
● Contact
● Observe
● See/visit
After selecting your appropriate verb, you must use words that attract users to your CTA button. For example, after “Buy” you can write “special discount” or after “Download” you can use “free”. Selecting a proper text for your CTA button is important, so, you must be creative our want the professionals to give you help. We suggest you see some examples of CTA buttons of Chidma Agency.
6. Sixth Step: Add An Appropriate Icon To The CTA Button
Adding some effects, shadows and animations can help you to design an attractive button. But be careful about the animations. If you cannot use an appropriate animation, I can confuse your viewers.
7. The Seventh Step: Think About The Placement Of The CTA Button
The position of the CTA button determines based on the principles of the user interface (UI). For example, the placement of your CTA must be free of other elements, etc. Because this issue is dependent on your knowledge about UI, we write a specific article about the placement of the CTA button on a web page and landing page. we suggest you read this article or let our expert web designing team do it.
8. Eighth Step: Set A Link For CTA
The users after clicking on your CTA button, enter the specific page. this page is the product, services, payment, newsletter, gaining the users’ information or download page. It is dependent on your goal of designing a CTA button. For this purpose, you must put a link on your CTA button and test it. If you’re not popular with the process of linking, please click here.
Conclusion
A CTA button is the main purpose of an online business, so designing a perfect CTA button is critical for your digital marketing. In this article, we try to show you 8 best practices in CTA button design. If you have any questions, you can contact our professional web designer in Chidma Agency by clicking here.