What is your objective in your online business, buying your product? Or perhaps something like it. Whatever your goal is, you need a charming landing page and a perfect Call-To-Action (CTA) button. in essence, your CTA is the final step of your online business, if you make a mistake in designing it, you will demolish your previous efforts.
We, Chidma Agency with a golden experience in digital marketing and web designing, want to speak with you about some pro tips for designing an attractive CTA. In previous articles we show you the process of designing a CTA button step by step. In this article join us to know more about the pro tips in CTA designing.
➡ A podcast of this article has been provided for your listening pleasure:
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What is The CTA Button and Why You Must Be Considered It?
in an online business, you want to persuade users to do your favourite activities on your website, for example buying a product, signing up for a campaign, and some things like that. Your landing page usually performs this duty. One of the critical parts of your landing page is Call-To-Action (CTA) button. people by clicking on it will do your favourite activities. So, the CTA button is the ending of your project and you must try to design it very charmingly.
Pro Tips for Designing An Attractive CTA Button
The role of your landing page is persuading users to do your favourite action actually, click on your CTA button. So, it is important that the CTA button was the highlight on your web page. There are some topics about designing a CTA including its shape, colour, size, text, place on the page and some things like that. If you keep reading, we will cover all of this and more.
1. Bold The CTA Button
The users must be found the CTA button on your landing page quickly, you can help them by selecting an appropriate shape, colour, size and place for it. Let me give you a brief overview of them.
2. The Appropriate Size Of The CTA Button
The size of the CTA colour must be proper on your page, it means that however its size must be balanced on the page but it has to be big and bold. A small button has little chance to be visible.
3. The Proper Shape Of The CTA Button
The shape of the CTA button must be coordinated with the design of your page. however, most CTYA buttons are rectangular but it is not a role. It must be highlighted and attractive on your page.
4. Take Advantage Of Colours for Designing An Attractive CTA Button
Take note of the power of colours to attract users on your CTA button. Several options affect selecting a proper colour for your CTA buttons such as the colour of the background, your brand and even the concept of your online business.
However, there is no defined right for selecting a colour, but it is important that the colour of your CTA button contract the background. The colour of the CTA should be complemented by the background of the page. For this purpose, you can use cold and warm colours, For example, blue and red.
5. The Placement Of The CTA Button
You must put the CTA button in a position that users can easily find and click on it.
Set an appropriate distance between the CTA button and other parts of a page. so, be creative in selecting the place of it.
Usually, two positions in a landing page are more common and proper for set a CTA button. The one position is based on the mental model of users. Researches show that most users expect to click on your CTA button in the top right of a page.
The second proper place for your CTA button is based on the users’ searches. They after reading the title and header, find your CTA button. They prefer to read your content, and then click on CTA.
6. Focus On A Specific CTA
Avoid using a lot of elements around your CTA button. It can confuse your viewers. Try to use a few CTA on one page. It causes users to make a decision hardly and even postpone it to another time.
7. Concerning Users
Never try to make your viewers do a specific action. Always try to persuade them! You must make an interaction with your users. For this purpose, we have some recommendations.
8. Write A Short But Attractive and Clear Text
the text of a CTA button must be short, the role of this button is to show your goal not to give complete information about this action. The term UX writer means using short but purposeful text. Every CTA button has a specific goal.
As mentioned above, a CTA has a maximum of 5 words. So, you must them carefully to can affect users. Selecting the wrong words has a bad impact on the efficiency of your CTA. In addition, your CTA must be attractive to users for example if the goal of your CTA button is buying a product the word “discount” is very charming.
9. Extra Text Of CTA
It is different from the text of the CTA button. you must present a short explanation about the CTA button before it. It must be short, charming, simple, positive and attractive. By this explanation text, your users will know what will happen after clicking on the CTA button. So, your viewers can make a decision easily.
10. Concerning Visual Hierarchy
Sometimes there are some related CTA on a landing page for example, when your goal is registering on a campaign your CTA button will be “enter to system and sign up” and “confirm and leave”. In this situation, you must be creative. Your favourite button must be having a more attractive button and its place will be on the right side.
11. Perform An A/B Test On Your CTA Button
However, the above tips will help you to increase the efficiency of your CTA button, but you need to do several A/B tests to be sure about the function of your CTA. It will help you to improve your design and optimize your page. for this purpose, you can test every element that mentions above including colour, size, text, place, etc.
You must measure which change has more impact on the conversion rate of your landing page. If you are interested to know more about “how you can perform an A/B test on your web page” please click here.
Conclusion
In this article we show you some pro tips that you must know before designing a CTA (Cal-To-Action) button for your landing page including the appropriate size of the CTA button The proper shape of the CTA button, taking advantage of colours for designing an attractive CTA button, The placement of the CTA button, focus on a specific CTA, write short but attractive and clear text, Extra text of CTA, respect to visual hierarchy and performing an A/B test on it. We know that designing a perfect CTA needs professionals, so, we are here to help you. Let’s get going by clicking here!!!!
