Content creation is the heart of your digital marketing. No matter you own a small business or a big one, you must be worried about the efficiency of your content marketing strategy. Most people because of having a little budget or being unaware of the importance of content marketing, don’t take note of it.
If you are unaware of the importance of content marketing, please read our article “the importance of content marketing for your business”. But if you are worried about the costs of a content marketing strategy, join us in this article to speak with you about the 7 main costs of content creation. The expert team of Chidma Agency will be walking with you through this article and everywhere you need us, we are ready to help you. Let’s get going.
➡ A podcast of this article has been provided for your listening pleasure:
What Are The 8 Main Costs Of Content Creation In Digital Marketing?
Let’s get going to show you the main costs that you have to pay for designing a perfect content marketing campaign.
The Cost Of A Blog Post Creation
For creating a perfect blog post you need an idea for designing a strategy. You have to search the blog posts of your competitors and analyze their efficiency. For gaining a good result, you need to research for at least 8 hours. You must find different pain points of your audience and ask a designer to design custom-made elements.
The cost of creating a blog post like the above with 400 to 600 words, is about 200 $.
What is The Difference Between a Content Writer and a Copywriter?
When we speak about blog creation costs, you must know the difference between a content writer and a copywriter. A content writer is just a writer. He/she can search about your subject, and then he/she can write an attractive article.
But a copywriter is a content writer that can advertise a business inside its content without diminishing its value. A copywriter makes leads in his article, so, its content i
s appropriate for your content marketing. You can be rich by helping your copywriter.
If your copywriter can write several related contents for advertising a specific product or service, you engage a content strategic writer.
So, there is a difference between the price of a content writer, a copywriter and a content strategic writer. Furthermore, a lot of factors have an impact on the pricing of content creation that we want to show you in the following.
What Factors Have An Impact On The Price Of Blog Content Creation?
In this part, we want to speak with you about the factors that have an impact on the price of blog content creation. When you want to place an order for blog content, you must take note of the following factors to make a good decision.
● The subject of your content.
● The time management of content creation
● The level of professionality of the intended content
● The level of uniqueness of intended content
● The scholar degree of the content-creating team
● The professionality level of the content marketing team
● The professionality level of the SEO team
● How does the digital marketing agency supervise the process of content creation?
● The quality of an editor
● The quality and quantity of supporting services.
● The lateral services
● ……
If you are thinking about how you can find the correct information about a digital marketing agency, we suggest you check the old customers’ feedback, for example, please click here to see the point of view of the old customers of Chidma Agency by clicking here, and then compare its quality with its price list.
1. The Cost Of Designing An Infographic Content
If you want to have more attractive content, you need to add infographic content to your page. You can find a lot of free infographics on some websites, but designing a unique perfect infographic that is custom-made for your content by an expert designer is not cheap.
Click here to see an example of infographics that are designed by the professional team of Chidma Agency and their price list. The good news is that you can find a lot of attractive imp graphics among them that are free of cost for the clients of Chidma Agency.
2. The Cost Of Designing A Motion Graphic In Content Marketing
If you want to convert your infographic into animation, you should ask an expert animator to do it. Designing an infographic takes about four days, whereas, designing an animation may take 2 weeks. This difference in time causes price differences. We suggest you click here to see the motion graphics of Chidma Agency by the price list of services.
3. The Cost Of The Video Marketing
The cost of making video content is very different depending on the time, quality, complexity, etc. You can create a free simple attractive video on your smart cellphone or want to use an outsourcing content marketing agency to do it. We suggest you click here and use the free cost counselling services of Chidma Agency to show you the best policy for your business.
4. The Cost Of Creating The Image Content
The price of image content is dependent on your needs. You can take free pictures with your cellphone but if you need a specific high-quality image of your product, you need a professional photography studio, a photo camera and an expert photographer. It is not cheap.
5. The Cost Of Content Promoting
Promoting or advertising your post is important and if you can do it correctly, you gain a good result from your content marketing. You need a functional strategy for this purpose. An appropriate strategy can reduce the costs of content promotion. The expert team of Chidma Agency can help you with this issue if you click here.
6. The Cost Of Performing A Campaign In Content Marketing
All costs of creating and promoting content are the cost of a content marketing campaign. It can be very expensive for complex markets with strong competitors or be cheaper for some businesses.
It is depended on the various services of content marketing that you want to use (such as blog, video, image, etc.) and your intended quality. We suggest you get the help of the free counselling service of Chidma Agency to plan a functional appropriate content marketing campaign for your specific business based on your goals and budget.
Increasing the Efficiency Of Content Creation Along with Reducing the Cost
In this part, we want to show you a checklist of work that you must do to gain a perfect result for your content marketing along with reducing the costs. We design the following checklist based on more than 15 years of experience in the field of digital marketing. If you have any questions contact us by clicking here.
● Determine your goal from the content marketing
● Identify your target audience correctly
● Determine the intent of your audience by keywords research methods
● Detect your SEO competitors and analyze their function
● Select determine subjects for your content creation by classifying related keywords
● For every subject, doing “topic clustering” policy
● Create an editorial calendar for creating and publishing your content
● Designing landing pages for the most important subjects of your business
● Optimizing the content of your landing page based on keywords
● Improving your landing page by creating thematic content and making internal links.
Conclusion
Content creation is the heart of your digital marketing. If you don’t have a website with high-quality content, you lose your audience easily. So, the cost of having perfect and functional content marketing has worth it. In this article, we showed you the 7 main costs of content marketing. if you are interested to know more details about the prices, click here.
In addition, we suggest you read our article “Which one is better for content creation: engaging staff or outsourcing?” to can make a correct strategy for your content marketing based on your budget and goals.