Nowadays, People spent about 11 hours on the Media. They also spent 6 hours watching videos!! So, watching videos is very common and popular among people and it is a powerful medium that can attract viewers 2 or 3 times more than websites.
By increasing the request for watching a video and searching it on search engines, most websites try to present their content in a video format. So, most websites try to optimize their video content for search engines like Google, because they want that the users find them easily and try to improve their SEO sites.
In this article, you will learn what is a video site and its importance. In addition, you will find a lot of critical tips for improving your video SEO. So, join us to learn more about video SEO.
➡ A podcast of this article has been provided for your listening pleasure:
What is Video SEO?
Video SEO try to increase the number of your viewers and the quality of your video content from the organic results of search engines. For increasing your website ranking in search engines like Google, improving and optimizing your content is very important.
For this purpose, the critical point is that you become sure the engine robots can crawl and understand your contents. So, Google robots can classify the contents of your website based on the queries.
When you create video content, Google robots cannot watch your video. In fact, they couldn’t understand the content of your video, classify and rank it. They can just understand the metadata like titles and tags. Fortunately, there are some methods that by using, the robots of Google can crawl your video content.
So, a good video SEO strategy will help your website to gain a good Google ranking by increasing the traffic to your website and its user experience.
Why Video SEO is Important for Your SEO Site?
In recent years, video marketing becomes very popular among various businesses. Nowadays, everyone has a smart cell phone that can record high-quality video. Since the owner of businesses can easily create video content just by their smart cell phones.
In addition, users prefer to find the answer to their questions by searching a video on the search engines like Google. So, by increasing the popularity of the video content, gaining a good ranking in the search engines becomes very difficult.
In this part of our article, we want to show some of the most important reasons for the effect of video SEO on the ranking of your website including:
• Increasing the popularity of the video content rather than other content formats.
• Attending Google to videos and the effect of video SEO on website SEO
• SEO optimization of video content can increase the amount of selling a business. Because creating video content is a good way for advertising and it will encourage the viewers to buy a product.
• Video SEO can increase the conversion rate.
• Nowadays, some searches are done just based on the video search.
• SEO video can increase the traffic of your website by attracting more viewers.
After that you understand the importance of video SEO on your Google ranking, keep reading to find out how you can improve your video SEO.
8 Critical Tips for Improving Video SEO
There are some important points about video SEO that you must pay attention to them for increasing the Google ranking of your video content. In this part, we want to show 8 critical tips in video SEO. So, keep reading to know more about it.
1. Select An Appropriate Place for Uploading Your Video.
There are two methods for uploading a video on your website:
First method: in this way, you can upload your video on your website directly. So, users can watch your video contact on your website directly. This is a very good method for your SEO site.
Second method: in this way, you can use sharing video websites like YouTube for uploading your video contact. For this purpose, you must upload your video to these websites and after that, they give you an “Iframe code”. You can put this code on your website. In this situation, your video contact will be present on your website but, when users click on a play button, they will watch it on a video-sharing website like YouTube.
However, if you upload your video content on video-sharing websites like YouTube can save and economize the space of your host and your casts will be decreased, but the important tips are that you improve the SEO site of YouTube and other video-sharing websites, not your website. So, it’s better that you use the first method for uploading your video.
Try to upload your video content on your website directly! In this way, Google can crawl your website and it will show your website on its result pages. So, you can increase your SEO site through your video content and improve your Google ranking.
2. Select An Appropriate Format for Your Video Content.
You must know that the main goal of SEO is making the most convenient for users. It tries to find the best answer to the query of users. So, it’s important that you can improve your website for users, not Google. Because Google tries to give a high ranking to websites that have a positive user experience.
Since the format of your video is an important factor for your Google ranking. Some formats like MP4 and Webm are more famous for uploading video content on your website. usually, MP4 formats have high quality with low space. In addition, this format is very famous, therefore most devices and browsers can support it.
3. Using A Thumbnail Image for Video Content.
Thumbnail images are small images that are created from a frame of a video. A thumbnail helps viewers to find the concept of the video easily. So, you must specify a thumbnail image on your video. The thumbnail must be related to the subject of your video. in addition, it must be very low volume with high quality. At the first the users see these thumbnail images, so, they must encourage them to watch your video.
When you try to share your video content on social networks like Telegram, Instagram, etc., it will increase the traffic to your website indirectly. So, it will have a positive effect on improving your SEO site.
5. The Volume and The Quality Of Your Video.
The user never likes to watch low-quality videos. So, when you upload a low-quality video with a high volume, it will have a very negative effect on your SEO site. It not only decreased your user experience index but also increases the bounce rate of users. It will decrease the traffic to your website and will harm your SEO site.
6. Never Upload Long-Time Videos.
You must know that there is a standard time duration for a video. A user always wants to find content that can quickly answer their questions. Mostly, they don’t have enough time for watching a long-time video. So, when you create a long-time video, for example, 1 hour, they will relinquish watching it and prefer to find another short-time video.
Sometimes users don’t watch your video up to the end, so they will lose a part of your advertising. So, the duration of a video is depended on your goal. When you create high-quality short-time video content, users will be more eager for watching, sharing and downloading it.
7. Never Create Platitudinous Video Content.
Your video content must be unique and related to the subject of your page concept. It will have a huge effect on user experience and can change your SEO site. So, never create a copied video or repeat a specific video on different pages.
8. Write An Appropriate Title and Explanation for Your Video.
Always try to find a related title for your video. you must write an explanation for your video content. Try to use important keywords for it.
Conclusion
In recent years video marketing becomes very popular among various businesses. So, with the increasing popularity of video, gaining a good ranking in search engines become very difficult. Since video SEO is a critical part of a website SEO.
There are some important points for improving the video SEO including Select an appropriate place for uploading your video and an appropriate format for your video content, using thumbnail images for video content, sharing your video on other social networks, the Volume and the quality of your video, never upload long-time videos, never create platitudinous video content, and write an appropriate title and explanations for your video.