Memes are very popular among users of social media and social networks. You watch them and share memes on various groups. So, meme marketing have a viral potential for promotion among the community.
Digital marketers take advantage of memes for branding. Hence in this article, the expert digital marketing team of Chidma agency want to speak with you about the advantage and disadvantages of memes for your business.
➡ A podcast of this article has been provided for your listening pleasure:
What is The Meaning Of Memes?
Memes are a part of a video, image or text with a funny concept that can promote among internet users quickly. Memes have been borne on social media and are developing on them such as a virus.
A good digital marketer tries to find the best practice for connecting to the target audiences. Memes and their culture are a perfect opportunity for promoting a brand. so, nowadays, memes marketing is a critical part of digital marketing strategy. In the following, you will find out more about memes marketing.
What is Memes Marketing?
Meme marketing is a kind of viral marketing that try to take advantage of the meme’s pattern of behaviour for digital marketing purpose. it can increase the traffic of a website. memes walk with trend events, so, digital marketers can attract users by creating trend memes that are related to a brand.
Most people think memes are images whit funny text or gifts. But you can use them for making a concept about your brand. hence, meme marketing can play a critical role in digital marketing strategies.
In the following, we will speak about the pro and cons of meme marketing. so, you can draw a functional strategy for your digital marketing project.
The 10 Advantages Of Memes Marketing.
In this part, we want to speak with you about the advantages of memes. After reading this part you will find out how memes are effective on your digital marketing project. In the following you will see 10 advantages of memes:
1. Being Viral By Memes
Memes has inherent characteristics that cause them promote among people quickly. People like them and share memes. So, the result that you will gain from memes can be huger that TV or billboard advertising.
You have shared and promoted your interest memes on family or friend groups on social media and social networks such as Instagram, Facebook, Telegram, WhatsApp, etc. hence when you design an appealing meme that is related to your brand, your audience will promote your brand themselves without any extra cost.
3. Mems: The Language Of The Z Generation
Z generation is the main audience of your brand. they are very different from their parents. They grow with smart cellphones and you must know their specific language to can connect them.
Researches show that you have only 8 seconds for attracting them, and after that, they will easily skip you. hence memes are very popular tools for persuading the Z generation. Memes walk with trend events and are funny.
4. The Unconscious Impact Of Memes
Our mind saves the memories along with our senses at that moment. For example, when you listen to a piece of music, you may feel a unique sense that your friend doesn’t feel it. Memes help you to fix your brand in the mind of the audience along with a good happy sense. Hence, everywhen they see your brand they will feel a happy sense again. This is the unconscious impact of memes on your target audiences.
5. The Simple Process Of Meme Production
For creating a meme is not very hard and complex and you don’t need a lot of budget, skills and professional tools. You can create memes more quickly than other digital marketing content and publish them.
6. Increasing The Engagement
Memes are very popular among people and when you create an attractive meme, users share and promote it themselves. Most users try to jump on them. For example, researches show that about 90% of users skip video advertisements that play before the main video.
But memes are funny and charming. So, people not only like to watch memes but also share them. Especially if your memes are related to trend events.
7. Creating The Affordable Content
Graphic design is very attractive and can persuade users, but graphic marketing is almost an expensive service. Memes are as attractive as graphic designs but for creating a meme you need only time, creative power, and a simple tool. So, you can practice economy through meme creation.
8. Memes Make A Sense Of Belonging To Society
In social events such as the pandemic of Corona, behaviour patterns are a good policy for creating a social feeling. For example, in Corona pandemic, some digital marketers present related memes for branding. Click here to see some of them that are designed by the expert digital marketing team of Chidma agency.
9. Showing The Brand Identity Through Memes
Social media helps companies to show their brand identity however they want. Some business prefers to be formal and others like having a close relationship with the audiences. In this situation, memes help digital marketers to show a very attractive brand identity to users.
10. Walking With Top Trends
Memes are linked to the trend events. So, when you use memes in your digital marketing strategy, you benefit from the trend events attractively and popularly.
The Disadvantages Of Memes Marketing.
However, memes are very attractive and useful for your branding but like every strategy, they have disadvantages too.
1. Memes May Become Tedious
the distinction of memes is they are funny, but if people see your brand’s memes everywhere, not only it is not funny and attractive, but also, it will be tedious. So, your meme may have a bad impact on your business.
2. Inadvertent Results
Whenever content becomes pandemic and viral, some people might use it for foul purposes. so, you may be involved in its inadvertent results.
3. An Uncontrollable Process
Memes are like a strong high wave that after creating them you cannot control its path. So, we suggest you before creating a meme think about its impact on the community and culture.
4. Having A Short Period
Every meme like other trend content has a short period. So, no matter how much your memes are a trend, anyhow, they will be attractive among people for a short time. because of the high effectiveness of memes, their short period is worth it.
Conclusion
In this article, we tried you get familiar with memes and meme marketing. we show you 10 advantages of memes for your digital marketing project and spoke with you about some problems with this strategy.
We suggest you read our article about designing a perfect meme marketing strategy for gaining a huge result from it. If you have any question about this issue the expert team of Chidma agency are ready to help you with this issue.