If you want to take advantage of the magic of video content for growing your business, you need a functional video marketing strategy. But before drawing an efficient road map, you must be familiar with various types of video content in digital marketing.
Hence, the expert video marketing team of Chidma agency is going to show you the 15 types of video content along with very attractive examples that help you to draw your inspiration from them. Let’s get going to take a brief overview of different types of video content.
➡ A podcast of this article has been provided for your listening pleasure:
What is The Video Content Definition In Digital Marketing?
Video marketing is a service of digital marketing in which you try to advertise your business and brand. Through a short video. There are 15 types of video marketing that you can find out about them in the following.
What Are The Different Types Of Video Content In Content Marketing?
1. Demo Version Video Content
The demo is short video content that can show the performance of a product or service to viewers. This kind of video content is put at the end of your funnel marketing (if you are interested to know about funnel marketing click here). So, the target of your demo video content is customers that travel most of the buying path and are close to buying.
Hence, you have to take note that your demo video has to make sure your customers about their decision and stealthy encourage them to a CTA. Click here to see some demo video examples that are made by the Chidma video marketing agency.
2. Brand Introducing Video Content
branding is the critical task of your digital marketing, especially if you own a small business or a start-up. Brand introducing video content can help you in this issue. for making a functional brand introducing video, it must answer the three following questions clearly:
• What problems does your business (brand) want to solve?
• Who is the audience of your business (brand)?
• How your brand can solve the special problems of your customers?
You must present this information very attractively and persuade your audience to visit your website. Click here to watch examples of brands introducing video content that is designed by the professional team of the Chidma digital marketing agency.
3. Educational Video Content
Educational video content plays an important role in your branding. People always search queries about “how can …” on search engines. You should take advantage of this opportunity and try to aware people of your business by making attractive educational video content. your video must be related to your business. Click here to watch examples and draw your inspiration from them.
We suggest to our clients upload their educational videos not only on your website but also on YouTube.
4. Explainer Video Content
Explainer video content is a short video that explains a product or service to
customers. There are four types of explainer video content:
• Live-action video content
• Live videos on social media
• Animation video content
• Whiteboard video content
The location of an explainer video content is on your landing page, product page or home page. functional attractive video content can increase the conversion rate of your website by up to 144%!!!! Click here to watch some examples of perfect explainer videos that are made by the expert team of Chidma digital marketing agency.
5. Advertising Video Content
The main objective of video content is advertising your brand. the most important benefits of advertising video content are:
• Improving the performance of your brand
• Increasing the amount of your brand sharing on social media platforms
• Brand building
• Gaining a good rank from search engines such as Google
The best advertising video content is a story video with a stealthy advertisement.so, you must be creative and use trend subjects that are related to your business. Click here to watch creative video advertising examples of Chidma agency.
6. Company Culture Video Content
Through a company culture video, you can show your customers the human aspects of your company such as the usual work day of your staff. You can interview them about their amusement in or out of your company. Click here to watch the company culture video of the Chidma digital marketing agency.
7. Live Video Content
Live video can involve your audience with your brand at the moment, especially on social media platforms such as Instagram. You can use them for your company statement, Q&A meetings and interviews siting.
8. Webinars and Online Events Video Content
Webinars and online events can increase the conversion rate of your website. one of our clients owns a pet food company, click here to see how the expert team of Chidma digital marketing agency could increase its conversion rate with creative webinar video content.
9. Interview Video Content
Interview video content is very attractive for people that want to know the viewpoints of others about your business in an interview video. This kind of video content marketing is popular among special groups. So, before making them, you must know the persona of your target audience.
10. Testimonial Video Content
When one of your old customers speaks about your business in video content and advice your brand to others, you have testimonial video content. if you can make it actually, people will be attracted to your testimonial video. They like to hear about your brand from old customers. For this purpose, he/she has to speak about the following subjects in your video:
• How did he/she find your brand?
• Why does he/she prefer your brand to your competitors?
11. Animation and Motion Graphic Video Content
Nowadays motion graphic videos are very popular among the audience. For making it you need a script and then an animator converts it into an animation. Click here to see examples of attractive motion graphic video content that are designed by the professional team of Chidma.
12. Personalized Video Content
Personalized video content is an expensive luxury digital marketing service in that you make a unique special advertising video for a specific customer. For example, one of our clients owns a construction company and wants to make personalized video content for one of the grand customers. This kind of video content is more popular among B2B digital marketing strategies. You can watch this personalized video by clicking here.
13. Short-Form Social Media Video Content
The short-form social media video content is based on the hot trends that are related to your business. The hard task is finding the hot trends in your business niche. A short-form social media video content has to be short, attractive, creative and fun.
You can perform branding through this kind of video content marketing. Click here to watch examples. In addition, if you want to find the hot trends of your business contact the expert digital marketing team of Chidma agency by clicking here.
14. User-Generated Video Content
User-generated video content is very valuable for a brand but famous brands can take advantage of this digital marketing strategy. Because you couldn’t make your customers build video content about your brand!!! but a lot of people are interested to make a video about repairing Samsung smart cellphones and publish it on their websites.
15. Q&A Video Content
In a Q&A video content, an agent of your company answers the common questions of your customers. you can make this video live on a social media platform or an offline video on your website.
Conclusion
Now you are familiar with the 15 types of video marketing and you can use them for your business based on your budget and goals. If you have any question about this issue, the expert team of Chidma are ready to help you if you click here.