A CTA (Call-To-Action) is the critical option in your online business if you want to be a success in digital marketing you have to increase your conversion rate (the rate of converting the viewers to customers) of your website. The CTA perform this duty for you.
Our golden experience in digital marketing shows that if you want to take advantage of a CTA, you have to know the various types of CTA. So, join us in this article to be familiar with different types of CTA in digital marketing.
➡ A podcast of this article has been provided for your listening pleasure:
What is The Meaning Of The Term Call-To-Action (CTA) In Digital Marketing and Website Designing?
CTA is a short sentence that encourages your viewers to perform your intended action. It could be a thing like signing up for a campaign, buying a product or service, filling in an information form, downloading music or video, etc. A CTA can be a Text hyperlink, Button, Plain text with no link and Pop-Up.
The CTA make an emergency feeling in viewers that they think it is better to conform and follow the CTA. So, you can use a CTA for a different purpose. In essence, there are 8 types of CTA that you can find out in the following.
The advantages of using CTA are increasing the conversion rate of your website, guiding the target viewers, decreasing the bounce rate, and increasing the selling. if you are interested to know more about the advantage of using the CTA on your website or social media page such as Instagram, YouTube, Facebook, etc. click here and read our valuable article.
What Are 8 Different Types Of CTA?
Now that you understood the meaning of the call-to-action (CTA) button, we want to know when you can use CTA in your online business. Most of our clients ask us “can we use a CTA button for a special request?” we answer them: yes, of course, you can use the CTA button for every request and gain the best result if you be creative. Hence, in this part, we want to give you a brief overview of everywhere on your website where you can use a CTA button.
1. “Lead Generation” CTA Button
Lead generation is one of the important roles of a CTA button to attract customers to your website. A lead is someone that gets interested in your business from your blog or social media and you hope (try) to convert him into a customer. In the digital marketing world, you need to a lead generation CTA to generate leads.
When someone clicks on your lead generation CTA, he will be sent to your landing page and in exchange for gaining a special offer (for example a free eBook or something like that) he/she will fill out the information form. In this situation, you can convert a viewer to a lead. The CTA button that handles this process is a lead generation CTA.
So, the position of this kind of CTA button on your page is very important because the users must see them easily.
2. “Read more” Button CTA Button
when you publish a post on your website, it is not necessary to show it completely. Showing the complete content will occupy a lot of space on your page. it may become confused your viewers, but what is the solution? In this satiation, a “read more” button can help you. It is better that you just type a paragraph of your content.
After that, you must design an attractive “read more” CTA button and persuade your viewers to go to the new page for reading it.
This policy is very helpful when you want to introduce a new product or service. A “read more” CTA button can help your viewers to gain more details about the interesting product. In essence a “read more” button just want to inform or introduce something to your viewers and attract them to gain more details about it.
3. “Form Submission” Or “Register and Fill Out The Form Button”
When your viewers enter your landing page before they are converted to a lead, they must perform two jobs: filling in a form and clicking on a specific CTA button to register their information in your database (they will add to your contact list). This CTA button is so-called a “form submission” button.
When your viewers are on this page, they are very close to becoming a lead. So, you must design a very attractive “Form Submission: CTA button.
4. “Content Sharing” CTA Button
When presenting content on your website, you can want your viewers to share it with others. In essence, your users start to promote and advertise your business. The content-sharing button can do it for you. By this button, you encourage your viewers to share your content with email or social media networks. This helps you to increase the traffic of your website and its SEO site.
5. “Purchase Button/Close Commitment” CTA
After attracting the users to your landing page, you must persuade them to buy your product. In this situation, you must design a specific CTA that focuses on the sale and close commitment. This kind of CAT is the so-called purchase button or close commitment button.
you must be very creative in designing this CTA for example suggest using it for a free counselling contact with you or send a ticket. Along with connecting, you can give him enough information and close your sale.
6. “View Product / Special Offer” CTA
Sometimes users are attracted to your landing page but they are not sure about buying your product. In this situation, you must present a charming offer to persuade them to buy your product for example a free version, special discount, 50% discount for first shopping and something like that. A special offer button can help you with this purpose.
Try to find attractive offers and place this button in a special position on your landing page. our expert counsellors in Chidma company have a lot of creative ideas that you can get inspired by them by clicking here.
7. Event Registration (Event Promotion) CTA
If you want to hold an event, you expect people to join it more and more. But what is the best policy for informing and attracting people to join in an event? No matter your event is online or in person, designing an attractive “event promotion” or “event registration” CTA button is very useful to invite people to join your event.
But you must design your CTA button very creatively for example you can sign up for this competition and gain a discount card for buying from Chidma shopping Centre.
8. “Contact Support Or Chat Online” CTA Button
By this button, you invite users to click on a CTA button if they need counselling. Users need support in every business. No matter they buy your product or not, you must support your customers whenever they need it. For this purpose, you must show them the ways that they can contact you.
One of the common applications of a CTA button is it can connect with you easily. For example, by a contact support button, you can send your users to the telegram or WhatsApp page. by clicking on this CTA button can contact your support team.
Conclusion
In this article, we tried the different types of (CTA) in a website including “Lead Generation”, “Read more”, “Form Submission”, “Content sharing”, “View product/special offer”, Event Promotion” and “Contact support or chat online”. If you have any questions about this issue, please contact our expert counsellor in Chidma company by clicking here or typing your ask in the left-side chat box.