If you want to make video content and you are not sure about its advantages and disadvantages for your business, we want to speak with you about it. Before designing a strategy for your digital marketing, you must know about the pros and cons of every digital marketing service.
Video marketing can be the goldmine of your business if you can design a good strategy. Hence, the Chidma agency with more than 15 years of experience in the field of digital marketing decided to give you a brief overview of the impact of video marketing on your business. Join us to know more.
➡ A podcast of this article has been provided for your listening pleasure:
What is Video Marketing?
When you try to use video content for your digital marketing purpose, you start a video marketing strategy. In the correct video marketing, you have to perform three important steps to gain a good result:
• Making video: determining a budget, writing a scenario, filming and editing
• Advertising the video content: publishing it on various social media platforms such as YouTube.
• Analyzing and measuring the efficiency of the video content: The number of reaches and impressions of the video, the play rate and completion rate of the video, the conversion rates, the click-through rate (CTR), the sharing, liking, commenting and saving rate
If you are interested know How you can measure the efficiency of your video marketing? we suggest you click here and read our article.
What Are The Seven Advantages Of Video Marketing for Your Business?
In this part, we want to show you a brief overview of the 7 benefits of video marketing for your business.
1. Video is The Perfect Content To Attract Users
If the first 10 seconds of your video be attractive to your audience, it is more possible that he/she see the whole of your video content. so, you can easily attract users to your content by the first 10 seconds of your video content.
2. Users Can Use Videos Easily
Most users like video content, they prefer to watch a video about repairing their car to read 30 pages of an educational article. They can easily be involved in the video content and enjoy it.
3. Present Complete Attractive Content Through Video
There are two basic types of videos in video content: short and long. In both of them, the video marketer tries to present a video with important tips and complete it. Sometimes, the content text is unable to explain some topics. Hence, they have to write a lot of explanation around it. But users can easily gain a complete education or information through short video content.
4. Involving The Emotion Of Users Through Video
Involving the emotion of viewers is an old technique that marketers use in advertising. This issue becomes easier through video marketing. in video marketing, you can simply involve the emotion of users with your content. For example, when you show sharp skin, it is more effective than you speak or write about it.
5. People Memorize Video Content Easily
Needless to say, you can explain to your friends a part of an old movie easier than an old book. The things that you see with your eyes are fixed on your memory better than a text that you read. It may because your emotion more be involved in video content. you can use this subject for your branding. There are some important tips in video marketing that help you to make more attractive video content. aware of them by clicking here.
6. Video Content is Popular Among Users
If you can compare visiting the text content with video content on social media platforms, you will find out that people are more interested to watch video content than to read a text or caption. Nowadays more than Milionis of people watch uploaded videos on YouTube and Facebook. So, try to use this ability for promoting your business through video marketing. we suggest you read our article about how you can make video content for YouTube” by clicking here.
7. Video Content Improves Your SEO Site
Search engines such as Google give a good ranking to video content. there are a lot of reasons for this issue from the user to creating unique content. a few of the text content is unique but every video content is unique. It helps Google robots to rank this content more easily.
What Are The Disadvantages Of Video Marketing?
However, video marketing has a lot of benefits for your marketing but most digital marketers are not interested in it. They have reasonable reasons for it:
• Video marketing is more expensive than text content marketing.
If you want to make money from the text content (for example blog) you need an expert copywriter along with a functional strategy. But for making perfect video content you must have enough knowledge about various movie editing tools and facilities. However, you can build a simple but attractive video on your smart cellphone for your small business.
For example, one of our clients owns an agriculture company and we taught him how to make simple videos on his smartphone when he is in the garden. He can gain a lot of viewers on Instagram by this method. Contact us to help you by clicking here.
• Making a video is time-consuming
Making a video is more time-consuming than text content creation. You must spend a lot of time preparing different attractive videos and making a perfect video from them with professional tools. You need a good strategy that shows you the result of your video marketing is more than its time and costs. If you are worried about your strategy, contact the expert digital marketing team of Chidma agency by clicking here.
• There are more technical problems in a video content
However, you may make perfect video content, but some technical problems may people can not use your content such as the low speed of the internet. In addition, for watching a video, users need specific applications. Hence you may lose a part of your audience because of technical problems.
We always recommend to our clients that take note of the location and economic conditions of their audience before diving into video marketing.
• Watching video content needs more internet usage
When you read a blog post the usage of your internet is a maximum of 1 megabyte. But when you want to watch video content you need more internet. So, try to make a short video with a low size to be more popular among users. Click here to find out pro tips for video content making.
Conclusion
in this article, we try to show you the advantages and disadvantages of video marketing for your business. Now, you can easily make a correct decision about using this digital marketing service for improving your business. If you have any question about video marketing the expert team of Chidma agency are ready to help you. Click here and enjoy the free cost counselling services of Chidma.