Hashtags help you to be seen in digital marketing world without any cost! Can you believe it? It will be possible if you can design a strong powerful strategy and plan for your hashtag marketing digital project.
In this article, the expert social media marketing team of Chidma agency want to speak with you about the hashtags in digital marketing and show you how to take advantage of hashtag marketing by designing a functional strategy.
So, join us in this article to pick up a new digital marketing skill or brush up on you existing knowledge.
➡ A podcast of this article has been provided for your listening pleasure:
What is The Meaning Of Hashtag (#)?
Hashtag (#) is a tool for classifying the massages. For this purpose, you must type # before a keyword. So, people can find a collection of massages that are related to that keyword and marketed by #. For example, when some of search “#Instagram”, he/she can find all massages, content and posts that are related to Instagram and marketed by #.
Nowadays, users find their needs in social media by searching its # for example #fation. Hence, digital marketers try to present a brand or a product by trend hashtags through holding a marketing campaign. So, hashtag marketing is a popular subject in digital marketing world. If you keep reading, in following we will cover this subject and more.
What is The Meaning Of Hashtag Marketing In The Digital Marketing World?
Let’s me to explain the term hashtag marketing by an example; imagine someone is concern about her health, so searching #health on social media platforms to find the content related to this subject. On the other hand, if you own a brand that produce organic or dietary products, you can add #heaith to your educational or advertising post. In this situation, everyone that search #health, will be aware of your brand. It is terrific!
Hence, hashtag marketing is a powerful service of digital marketing, especially social media marketing. in following, we will speak about the social platforms that supports #marketing digital. But before, let’s to show you some of the benefits and problems of Hashtags for your online business.
The Advantages Of Hashtag Marketing
In following you can find a list of benefits of hashtag marketing for your business:
• You can attract your target audience quickly.
• Hashtag marketing on social media is free.
• You can easily use of the trend hashtags or create your hashtags.
The Disadvantages Of Hashtag Marketing
• Your competitors can also use of Hashtags free and easily.
• Your target audience may enter the page of your rivals through hashtags.
• Selecting a wrong hashtag will mar your business even losing customers.
• Displeased customers can damage your brand by using #your brand name.
What Social Media Platforms Can Support Hashtag Marketing?
Every social media platform has its specific policy for supporting Hashtags. For example, Instagram use of # for be seen by people, Tweeter use of # for speaking about the trend events and etc. however Telegram is not a social media but people use # on Telegram for classifying posts on channels or groups. Using # on Facebook and LinkedIn is not common.
In following we list the social media platforms that you can promote your brand on them by hashtag marketing:
1. Tweeter
2. Instagram
3. Google plus
4. Facebook: it is rare.
How People Can Be Aware Of You By Hashtag Marketing?
If you want to people get aware of you on social media platforms by hashtag marketing, you don’t need to a huge budget. you only need a powerful strategy to reach your digital marketing goals by #. However, hashtag marketing is free, but a simple plan is not enough for wining in this competition because your rivals are using this facility too.
As mentioned above, you need a purposeful plan for your hashtag marketing project. In following we want to show you a best practice for designing a hashtag marketing strategy. Hence, keep reading.
The Best Practice for Designing A Hashtag Marketing Strategy for Increasing The Engagement
There are three types Hashtag on digital marketing world. In the flowing you can see them:
• Brand or campaign hashtags
This type of hashtags is created from the name of a brand (for example Chidma#) or the name of a campaign that is related to a brand (for example offers_Chidma#). We use of this hashtag’s type for advertising a brand or product in digital marketing world.
• Content hashtags
This is a common type of hashtags that is popular between users and business mans. For this purpose, you use # for a specific keyword that you suppose that people find your content by it. For example, if you have a shoe manufacture company in Chicago and create an educational content about the impact of shoe’s type on the back pain for publishing on your Instagram page, you can use of #Chicago, #healthy, #Shoe, #back_pain.
• Trend hashtags
This type of hashtags usually gets popular in a specific time and are temporary. For example, when an earth quick happens, hashtags that are related to this event such as the name of that town or country become popular in social media platforms.
Digital marketers use of trend hashtags for improving a business. they can help you to be found by more people. But using of some trend hashtags are not proper for formal brands and business. they are including the hashtags are related to politics, religion, beliefs, against someone, impolite things and etc.
Your goal and strategy determine that which type of hashtags are appropriate for your business.
the goal of hashtag marketing is that more people can find your brand. but if you use a lot of # on a post, it will have a negative impact on the user experience (UX) of it. In addition, some platforms such as Instagram may spouse you as a spam post. We think if you are a beginner, 5 to 10 # are proper for every post. But take note of that they must be related to your business.
3. Take Note Of Your Worth
are you agree to be seen by every hashtag? Some of # are very popular but are not appropriate for your brand. they may deduct the worth of your brand. we suggest to select hashtags that increase your value.
4. Take Advantage Of The Finding Hashtag Websites
now, you are thinking how can you find appropriate # for your digital marketing project. We have two suggestions:
• Confer with expert social media marketing teams such as Chidma agency.
• Do it yourself by finding hashtag websites
In this part, we want to show you 7 best websites that you can use them for finding appropriate hashtags. In the following you can see them:
• com
• me
• io
• com
• com
• com
• com
Conclusion
In this article we tried to help you to get familiar with hashtag on the world of digital marketing. we spoke with you about the profits and problems of hashtag marketing for your business and show you a strong hashtag marketing strategy.
If you have any problem in this issue, contact with us by clicking here and enjoy of the free cost counselling service of Chidma digital marketing agency.