People are searching for their needs on search engines and digital marketing agencies are trying to use this opportunity for their marketing purpose. Meanwhile, blog content can be the goldmine of your business if you can plan a strong strategy for it.
In this article, you will find out 16 golden steps of designing a blog content creation for a digital marketing plan. These steps are drawn by the expert content marketing team of Chidma Agency based on their deep experience in this field. So, join us in this article to pick up a new skill in content marketing.
➡ A podcast of this article has been provided for your listening pleasure:
What Are Blog Ccontent and Its Importance In Digital Marketing?
A weblog is a part of your website that you use for giving trend information to your users. Your blog content must be related to your business niche. In the world of digital marketing, you can use a blog for branding purposes and improve your business, hence blog is an important part of content marketing.
Designing for Digital Marketing
1. Determine The Target Audience Of Your Blog
Imagine a merchant trying to advertise its polo necks in South Africa!!! Before starting to write blog content you must know about your target audience. It is very critical if you want to have a perfect digital marketing strategy. This step has a huge impact on your online strategy.
If you create blog content without regard for your audience you will ruin your efforts. For this purpose, we always ask our client to answer this question: what are the needs of your audience and do you want to answer which request of them?
2. Analyze Your Competitors In The Digital Marketing World
After you determine your audience and their needs, the second step is that you find your strong competitors and analyze how they answer these requests. If one of your rivals can gain a good ranking from google, you must seek the reason for its success.
Success in this step needs deep experience in digital marketing, hence we suggest you get help from an expert team. For this purpose, you can click here and take advantage of the free of cost counselling service of Chidma Agency.
3. Find A Trending Subject for Your Content
The goal of your blog content is promoting your brand, so you must try to people aware of you through your blog content. for this purpose, you must write about the trend subjects that are related to your business.
You should draw a mind map for your blog and determine its pillar and clusters. If you don’t know how you can find the trend subjects of your business, click here to show you.
4. Search Related Keywords
After selecting an appropriate subject for your blog content, you have to find the important keywords. You must take note of the money keywords of your business. We suggest you read our article “the best practice for finding trend keywords”.
5. Write Charming Titles for Your Blog Content.
People will be attracted to your title and if it can answer their request, they will click on it. So, your title is a critical part of your blog content. Click here to show you how you can write a charming title.
6. Write A Challenging Introduction
Your introduction can encourage your readers to keep reading by the end of the article. In addition, google select a meta description from your introduction. It will be shown under the title of your article on the search result page. meta description plays an important role in persuading users of your content.
7. Write short sentences in your textual content
The digital world is a world of cursory and hurried people. They don’t have enough time for reading the literary sentences. They want to find their request quickly. So, you must write short simple sentences, unless you are writing for a special audience with a unique persona.
8. Build Internal Links Inside Your Blog Content
The main goal of your blog is converting viewers to customers. However, it takes time but building internal links can shorten it. With a correct link-building strategy, you can design a path for your viewers to transfer them to your landing page.
9. Invite Your Readers To A CTA (Call-To-Action)
CTA is one of the important goals of blog content in digital marketing. If you write content and don’t encourage your audience to a CTA, you ignore the critical power of your content. For this purpose, you must be a copywriter and try to build internal links in your blog content.
10. Regard To The Conclusion
Your conclusion is as important as your introduction. You must review all of the points given to your audience in the conclusion in short. In addition, a conclusion is a proper place for your textual content for designing an attractive CTA. so, be creative and write a functional conclusion.
11. Design Your Content Handsomely
Your content must have all visual factors to attract users to it. For designing handsome content, you need to get help from a professional website designer. Click here for this issue.
12. Optimize Your Textual Content For Search Engines (SEO)
Some people think SEO is more important than user experience. But it is wrong. UX is a critical part of SEO. Hence, however, you must be worried about the SEO of your content, but never ruin the beauty of it because of SEO tips. If you are interested to brush up on your SEO knowledge, we suggest you read our article “how to write SEO content in 2024”.
13. Review The Textual Contents.
You may write your textual content very carefully, and you may be an expert writer, but if you review your content, you will find several typing mistakes on it. So, prevail over your fatigue and read your textual content again and again.
14. Promote Your Blog Content Perfectly
In this step of your blog content strategy, you almost write your content completely. Now you must publish it perfectly. Writing will not be effective for your digital marketing goals if you cannot promote your content. there are various platforms where you can publish your blog content on them based on your target audience.
For example, you can put a part of your blog content on your social media networks and persuade your audience to read the complete version of it on your website. so, you will increase the traffic of your website, too.
15. Plan for Regular Publishing Of Content On Your Blog
If you publish your blog content, your website will find a lot of loyal audiences that are expected of you. It is a good policy for branding and you can increase the conversion rate of your website if you can design a functional strategy. Furthermore, Google gives a good ranking to websites with regular blog content publishing.
16. Measures The Progress Of Your Blog Strategy
This step is never finished and you have to always measure the efficiency of your content. there are several methods such as the A/B test for this purpose. Click here to know more about them. If you want to gain a good result from your measurement, you need to have deep experience in this issue. Hence, we suggest you get help from professionals. For this purpose, click here.
Conclusion
In the present article, you learn how to draw a functional strategy for your blog content creation. A strong strategy can help you to stand out from your competitors, however, it needs enough knowledge and deep experience. So, the expert team of Chidma Agency can help you on this path if you click here.