The internet and digital marketing are busy worlds. If you couldn’t focus on improving your business strategy, you will waste your budget on unimportant services. Hence you have to always measure your digital marketing progress and adopt new approaches. In this issue, digital marketing analytics helps you to practice economy. It will aid you to increase the rate of investment of your business. The Chidma agency with an expert digital marketing analytics team measures the progress of digital marketing strategies to improve the online business of its clients. In the following, you will get familiar with our digital marketing analytics process. If you have any questions, please contact us by typing your request in the left-side chat box.  ➡ A podcast of this article has been provided for your listening pleasure:  [lwptoc] What is Digital Marketing Analytics? Digital marketing analytics helps digital marketers to design profitable strategies for various businesses by presenting statistical data.   What Are Digital Marketing Metrics? Digital marketing metrics are criteria that marketers used for measuring the progress of a digital marketing campaign based on the goals. In the following, we will present all of the digital marketing metrics that Chidma agency uses to analyze the progress of your digital marketing strategy.   The Website Analytics Metrics In this part, we want to introduce the 9 critical website analytic metrics. Our professional digital marketing team use the following criteria for measuring the progress of your website.   1. Visitor When we designed your website, we set a “tracking code” on your website. Now, we can trace the visitors of your website by the above code and a cookie that had been set on their browser.   2. Page View A page view is a website analytics metric that shows us how many have been downloaded on every page of your website by a browser.   3. Session This criterion shows the actions that every visitor has done on your website such as call-to-action (CTA).   4. Traffic The traffic of a website is the number of its visitors in a specific period.   5. Traffic by channel This criterion shows you the number of visitors that enter your website through different channels such as social media pages, email, landing pages, etc.   6. Traffic by device The “traffic by device” shows us the total number of visitors per device (for example smart cellphone, tablet, desktop PC, laptop).   7. Time on page It is the average time that every visitor spends on your website or a page of it.   8. Interaction per visit It is included in all actions that your visitors have done on your website or page.   9. Bounce rate This criterion is defined as the number of visitors that: • Visit your website or page without doing any action. • Visit your website without visiting other pages of your website. • Enter on your website and leave it immediately. The Best Tools for Website Analytics In the following, we show you the most important tools for analyzing a website. However, gaining a perfect result with these needs deep knowledge and experience, but we can not dive into this issue in this article. We suggest you read Digital marketing tools or use digital marketing outsourcing for this purpose. Google Analytics:  it is a free service of google that give exact data from the behaviour of your visitors. Similar Web: It is a collecting data tool that use to analyze the competitors’ websites. SEMrush:  we use this tool for analyzing the function of our website and our competitors’ websites. Moz: it is one of the most popular tools for controlling SEO, content and social media campaigns. Alexa: it is an old website analyzing tool that you can use it whit low budget.   The Digital Marketing Metrics for User Acquisition Attracting users is one of the important factors that you must take note of it. But how you can measure your progress in this issue? in the following, we show you four main metrics that the expert team of Chidma agency use to analyze the success of your website for user acquisition. After analyzing the following factors, will suggest approaches for improving their business based on them. • The call-to-action (CTA) rate It is calculated by the percentage of clicking on a CTA relative to the total number of visitors to your website. • The conversion rates  This conversion rate is calculated by the percentage of customers relative to the total visitors to your website. • Free trial conversion rate It is the percentage of the free trial users that have been converted into real customers. • Pop-up conversion It shows you the percentage of users that filled in the pop-up forms or clicked on them and have been converted to real customers.   The Email Marketing Metrics Email marketing is a powerful service of digital marketing. if you are not familiar with this digital marketing strategy, we suggest reading our educational articles by clicking here. in the following, we want to show you the 5 criteria that are used to analyze the success of an email marketing campaign. • Opens rate It is the percentage of opened emails related to the total sent emails. • Open by device By this criterion, we understand the number of emails that are opened by every device (such as a smart cellphone, tablet, desktop PC, or tablet). • Click rate It shows us the percentage of clicked emails related to the total emails. • Bounce rate In email marketing, the term “Bounce rate” refers to the number of emails that didn’t receive to target audiences. It may be happened because of technical problems, the invalidity of sending emails, etc. • Unsubscribe rate it is the percentage of users that unsubscribe from your email marketing campaign in a specific period.   Content and Social Media Marketing Metrics Needless to say, social media marketing plays an important role in the digital marketing world. One of the most critical tasks of Chidma agency is measuring the progress of the social marketing strategies of its clients. In the following, you can