The internet and digital marketing are busy worlds. If you couldn’t focus on improving your business strategy, you will waste your budget on unimportant services. Hence you have to always measure your digital marketing progress and adopt new approaches. In this issue, digital marketing analytics helps you to practice economy. It will aid you to increase the rate of investment of your business.
The Chidma agency with an expert digital marketing analytics team measures the progress of digital marketing strategies to improve the online business of its clients. In the following, you will get familiar with our digital marketing analytics process. If you have any questions, please contact us by typing your request in the left-side chat box.
➡ A podcast of this article has been provided for your listening pleasure:
[lwptoc]
What is Digital Marketing Analytics?
Digital marketing analytics helps digital marketers to design profitable strategies for various businesses by presenting statistical data.
What Are Digital Marketing Metrics?
Digital marketing metrics are criteria that marketers used for measuring the progress of a digital marketing campaign based on the goals. In the following, we will present all of the digital marketing metrics that Chidma agency uses to analyze the progress of your digital marketing strategy.
The Website Analytics Metrics
In this part, we want to introduce the 9 critical website analytic metrics. Our professional digital marketing team use the following criteria for measuring the progress of your website.
1. Visitor
When we designed your website, we set a “tracking code” on your website. Now, we can trace the visitors of your website by the above code and a cookie that had been set on their browser.
2. Page View
A page view is a website analytics metric that shows us how many have been downloaded on every page of your website by a browser.
3. Session
This criterion shows the actions that every visitor has done on your website such as call-to-action (CTA).
4. Traffic
The traffic of a website is the number of its visitors in a specific period.
5. Traffic by channel
This criterion shows you the number of visitors that enter your website through different channels such as social media pages, email, landing pages, etc.
6. Traffic by device
The “traffic by device” shows us the total number of visitors per device (for example smart cellphone, tablet, desktop PC, laptop).
7. Time on page
It is the average time that every visitor spends on your website or a page of it.
8. Interaction per visit
It is included in all actions that your visitors have done on your website or page.
9. Bounce rate
This criterion is defined as the number of visitors that:
• Visit your website or page without doing any action.
• Visit your website without visiting other pages of your website.
• Enter on your website and leave it immediately.
The Best Tools for Website Analytics
In the following, we show you the most important tools for analyzing a website. However, gaining a perfect result with these needs deep knowledge and experience, but we can not dive into this issue in this article. We suggest you read Digital marketing tools or use digital marketing outsourcing for this purpose.
Google Analytics: it is a free service of google that give exact data from the behaviour of your visitors.
Similar Web: It is a collecting data tool that use to analyze the competitors’ websites.
SEMrush: we use this tool for analyzing the function of our website and our competitors’ websites.
Moz: it is one of the most popular tools for controlling SEO, content and social media campaigns.
Alexa: it is an old website analyzing tool that you can use it whit low budget.
The Digital Marketing Metrics for User Acquisition
Attracting users is one of the important factors that you must take note of it. But how you can measure your progress in this issue? in the following, we show you four main metrics that the expert team of Chidma agency use to analyze the success of your website for user acquisition. After analyzing the following factors, will suggest approaches for improving their business based on them.
• The call-to-action (CTA) rate
It is calculated by the percentage of clicking on a CTA relative to the total number of visitors to your website.
• The conversion rates
This conversion rate is calculated by the percentage of customers relative to the total visitors to your website.
• Free trial conversion rate
It is the percentage of the free trial users that have been converted into real customers.
• Pop-up conversion
It shows you the percentage of users that filled in the pop-up forms or clicked on them and have been converted to real customers.
The Email Marketing Metrics
Email marketing is a powerful service of digital marketing. if you are not familiar with this digital marketing strategy, we suggest reading our educational articles by clicking here. in the following, we want to show you the 5 criteria that are used to analyze the success of an email marketing campaign.
• Opens rate
It is the percentage of opened emails related to the total sent emails.
• Open by device
By this criterion, we understand the number of emails that are opened by every device (such as a smart cellphone, tablet, desktop PC, or tablet).
• Click rate
It shows us the percentage of clicked emails related to the total emails.
• Bounce rate
In email marketing, the term “Bounce rate” refers to the number of emails that didn’t receive to target audiences. It may be happened because of technical problems, the invalidity of sending emails, etc.
• Unsubscribe rate
it is the percentage of users that unsubscribe from your email marketing campaign in a specific period.
Content and Social Media Marketing Metrics
Needless to say, social media marketing plays an important role in the digital marketing world. One of the most critical tasks of Chidma agency is measuring the progress of the social marketing strategies of its clients. In the following, you can see three main metrics that we used to do the above job.
• Engagement rate
It is the number of engagement users to the total number of viewers for each post. Engagement in social media is defined as clicking, writing comments, liking, saving, sharing, etc.
• Followers and subscribers
You are familiar with these terms. Followers and subscribers are viewers that follow your pages on various platforms of social media networks.
• Shares
It is the number of a post or pages shared on social media networks, websites or blogs.
E-commerce Digital Marketing Metrics
Another job of Chidma agency is measuring the progress of the e-commerce project specifically. For this purpose, we use 4 metrics that you can see in the following:
• Cart abandonment rate
It is the number of users that put their interesting products in their cart without any buying relative to the real customers.
• Sales conversion rate
however, the sales conversion is higher, and the income of your e-commerce will be higher. It is calculated from the rate of customers to total visitors.
• Participate in email marketing
For calculating this criterion, we measure the metrics that we mentioned above in the Email marketing metrics part.
• Cost of customer acquisition
you have to cost for attracting customers through digital marketing strategy. So, the cost of customers aquation is calculated by dividing the cost of digital marketing by the total number of customers.
Conclusion
Now, you know about the concept of digital marketing analytics and the criteria that are used for this purpose. in addition, we showed you the important tools that can help you with this issue. gaining a perfect result from digital marketing analytics and presenting a functional approach based on it needs deep knowledge and experience in this field.
Hence, we suggest you use digital marketing outsourcing in this issue. for this purpose, click here and enjoy the free cost counselling service of Chidma agency.
