If you own a business on Instagram and hope to increase your sale, or you have a page on Instagram and try to rise your followers and user engagement rate, Instagram explore can be your goldmine. If you are not familiar with this facility of Instagram or you are interested to brush up on your existing knowledge, walk with us in this article. The social marketing team of Chidma agency want to speak with you about the meaning and importance of Instagram Explore. After you got to know why you must be seen on Instagram explore, at the final part, we will show you the best practice to be seen on it. Hence, join us in this article to give an overview of Instagram Explore and more. Please take note that the expert team of Chidma agency are walking with you through this article and you can ask your questions by writing them in the left-side chat box.  ➡ A podcast of this article has been provided for your listening pleasure:  [lwptoc] What is Instagram Explore? In this article, we want to dive into Instagram explore and its benefits for your business, hence, first we must get familiar with this term. As you know “Explore” means investigating and surveying about somethings to find out more. But what is the meaning of Instagram Explore? It helps you to find your favorite content on some pages that you don’t follow on Instagram. When you enter your Instagram page, in espied of your feed, you will see another tab that is so-called “Explore”. You can see a collection of images and videos that you can click on them see. The algorithm of Instagram makes this collection based on your taste and the pages that you are interested to see them. Hence, Instagram tries to show you the content of other pages that are near your taste. So, everyone has their unique Explore and your “Instagram Explore” will be different from the Explore of your friend. Now you understood the meaning of Instagram explore, you will ask us where you can find it on your page. keep reading to the next part we show it. Where is Instagram Explore On My Page? some of our clients ask us how can we activate our Instagram explore. There isn’t any need to activate it, the explore is a part of your Instagram application. If you are interested to see it, please follow the following guideline: • Enter your Instagram application. • You can see an icon in the shape of a magnifying glass at the bottom of your page (near the house-like icon). • If you click on it, you will enter your explore page. • Now, you can see a collection of posts from the pages that you don’t follow them. These posts are selected based on your taste. Thanks, Instagram. If you enjoy your Instagram explore, find new pages on it and are interested to follow some of them, now, please imagine what would happen if explore show your page to your target audiences. Keep reading to show the benefits of “Instagram Explore” for your business account, in the next part of this article. Why My Page Must Be Seen On Instagram Explore? One of the most important questions that we want to answer in this article is why you have to try your content to be shown on Instagram Explore. What are the benefits of Instagram Explore for my business account? In the following, the Chidma agency will show you the 5 important advantages of Instagram explore that you must take note of it in your social media marketing strategy. Let’s get going to know about them. 1. Increasing Your User Engagement Rate We set the user engagement rate as the first of the benefits of “Instagram Explore” because of its critical role of it in your Instagram marketing. if you are not familiar with the term “user engagement”, we suggest you read “Best User Engagement strategy for Instagram marketing in 2024”. After reading the above article you will know about the meaning and importance of user engagement rate and learn how to calculate it and draw your strategy. Instagram explore has an impact on your user engagement rate. When your post is shown on explore, the user engagement rate of your page will be increased to a great extent. Because the explore present your post to people that would be interested in it. They will react to your content by liking, sharing, leaving a comment, saving, tagging, etc. hence if you are trying to gain a high user engagement rate, you have to try to be shown on Instagram Explorer. 2. Increasing Your Target Followers  However, increasing your followers is important, but you must always ask yourself what is your goal in trying to achieve a lot of followers. Branding? Rising your sales? For these purposes, you have to try to rise the number of your target audience. If you couldn’t gain a lot of target audience, you never be successful to gain a perfect user engagement rate, CTA rate, and conversion rate and increase your sale, however, Myriad users of Instagram follow your page. Hence it is critical to increasing your target followers. One of the best policies in this issue is Instagram explore. Because it shows your content to people that are interested in it. Hence if you can create a charming post, they will persuade you to visit your page. If they find out your page is attractive, they will follow you. So, you can gain a lot of target followers without paying any money for advertising. It will be great. Thanks, Instagram Explore! 3. Increasing The Reaction Of Your Followers To CTA (Call-To-Action) In our previous articles, we spoke about CTA (Call-To-Action) and its importance in digital marketing. If you are not familiar with this topic, we suggest you read “Design a charming CAT on your Instagram page “. If you have added a CTA to your post and your post is shown