If you own a business on Instagram and hope to increase your sale, or you have a page on Instagram and try to rise your followers and user engagement rate, Instagram explore can be your goldmine.
If you are not familiar with this facility of Instagram or you are interested to brush up on your existing knowledge, walk with us in this article. The social marketing team of Chidma agency want to speak with you about the meaning and importance of Instagram Explore.
After you got to know why you must be seen on Instagram explore, at the final part, we will show you the best practice to be seen on it. Hence, join us in this article to give an overview of Instagram Explore and more.
Please take note that the expert team of Chidma agency are walking with you through this article and you can ask your questions by writing them in the left-side chat box.
➡ A podcast of this article has been provided for your listening pleasure:
What is Instagram Explore?
In this article, we want to dive into Instagram explore and its benefits for your business, hence, first we must get familiar with this term. As you know “Explore” means investigating and surveying about somethings to find out more. But what is the meaning of Instagram Explore? It helps you to find your favorite content on some pages that you don’t follow on Instagram.
When you enter your Instagram page, in espied of your feed, you will see another tab that is so-called “Explore”. You can see a collection of images and videos that you can click on them see. The algorithm of Instagram makes this collection based on your taste and the pages that you are interested to see them.
Hence, Instagram tries to show you the content of other pages that are near your taste. So, everyone has their unique Explore and your “Instagram Explore” will be different from the Explore of your friend. Now you understood the meaning of Instagram explore, you will ask us where you can find it on your page. keep reading to the next part we show it.
Where is Instagram Explore On My Page?
some of our clients ask us how can we activate our Instagram explore. There isn’t any need to activate it, the explore is a part of your Instagram application. If you are interested to see it, please follow the following guideline:
• Enter your Instagram application.
• You can see an icon in the shape of a magnifying glass at the bottom of your page (near the house-like icon).
• If you click on it, you will enter your explore page.
• Now, you can see a collection of posts from the pages that you don’t follow them. These posts are selected based on your taste. Thanks, Instagram.
If you enjoy your Instagram explore, find new pages on it and are interested to follow some of them, now, please imagine what would happen if explore show your page to your target audiences. Keep reading to show the benefits of “Instagram Explore” for your business account, in the next part of this article.
Why My Page Must Be Seen On Instagram Explore?
One of the most important questions that we want to answer in this article is why you have to try your content to be shown on Instagram Explore. What are the benefits of Instagram Explore for my business account?
In the following, the Chidma agency will show you the 5 important advantages of Instagram explore that you must take note of it in your social media marketing strategy. Let’s get going to know about them.
1. Increasing Your User Engagement Rate
We set the user engagement rate as the first of the benefits of “Instagram Explore” because of its critical role of it in your Instagram marketing. if you are not familiar with the term “user engagement”, we suggest you read “Best User Engagement strategy for Instagram marketing in 2024”. After reading the above article you will know about the meaning and importance of user engagement rate and learn how to calculate it and draw your strategy.
Instagram explore has an impact on your user engagement rate. When your post is shown on explore, the user engagement rate of your page will be increased to a great extent. Because the explore present your post to people that would be interested in it. They will react to your content by liking, sharing, leaving a comment, saving, tagging, etc. hence if you are trying to gain a high user engagement rate, you have to try to be shown on Instagram Explorer.
2. Increasing Your Target Followers
However, increasing your followers is important, but you must always ask yourself what is your goal in trying to achieve a lot of followers. Branding? Rising your sales? For these purposes, you have to try to rise the number of your target audience.
If you couldn’t gain a lot of target audience, you never be successful to gain a perfect user engagement rate, CTA rate, and conversion rate and increase your sale, however, Myriad users of Instagram follow your page.
Hence it is critical to increasing your target followers. One of the best policies in this issue is Instagram explore. Because it shows your content to people that are interested in it. Hence if you can create a charming post, they will persuade you to visit your page. If they find out your page is attractive, they will follow you. So, you can gain a lot of target followers without paying any money for advertising. It will be great. Thanks, Instagram Explore!
3. Increasing The Reaction Of Your Followers To CTA (Call-To-Action)
In our previous articles, we spoke about CTA (Call-To-Action) and its importance in digital marketing. If you are not familiar with this topic, we suggest you read “Design a charming CAT on your Instagram page “.
If you have added a CTA to your post and your post is shown on Instagram explore, you will experience a high action rate to your CTA. Because a lot of interested viewers will see your post and the property of reacting to your post will be increased.
In addition, you can increase your conversion rate by Instagram explore. Imagine you publish a shopping post that is presented on Instagram explore too. what will happen? If you present it with a proper price, you will experience a golden sale.
Hence, we always suggest our clients attend CTA. you must try to create a very charming CTA for their related and attractive post. Please click here to see some of the shopping Instagram posts along with a CTA that is designed by the social media marketing team of Chidma company and make your inspiration from them.
4. Help You With Branding
Branding is one of the anxieties of every business. if you own your small business, you try to inform people about your brand on Instagram. some people pay a huge cost to advertise their page on Instagram.
But you can gain a lot of target audience and more interested people will be aware of your brand if your posts are presented on Instagram explore. It will be a free-cost policy for branding along with a great result. Thank from Instagram explore!
5. Rising Your Sales
increasing sale is one of the important advantages of Instagram Explore. When you only focus on your followers, you have a limited community for selling your products or services. Hence, you will have a limited sale.
But when your posts are shown on Instagram explore, you can compete in an unlimited community of your target audience. Hence you can experience a huge increase in your sale.
However, it is dependent on you to publish an attractive post about your useful product along with a charming CTA.
So far, you found out about the benefits of Instagram explore, and now you are asking yourself “how will be shown my posts on it?”. In the following, we want to speak with you about it. Hence, keep reading to know about it. let’s get going.
What is The Best Practice To Be Seen On Instagram Explore?
In this part of our article, we want to show you a functional strategy to be seen on Instagram Explore. We design it in 13 separate steps. Every step of this strategy is suggested based on our deep experience in Instagram marketing.
Hence, you must find out the following stages and design your strategy based on them. Hence, if you have any questions, please ask us by typing your question in the left-side chat box. we will walk you through these parts of the present article.
1. Get Familiar With The Instagram Explore Algorithm
As with any game, if you want to win, before starting to play you have to be familiar with the rules of it. Hence, before you start to draw your Instagram explore strategy, you have to know about its mechanism of it.
Don’t worry! In the following, we will speak about it very simply. After reading this step, you will know about the algorithms that Instagram will rank your posts for presenting in it explore. If you are ready, let’s get going.
As mentioned before the explore page of various people is different because everyone has a unique taste and Instagram designs his/her explore page based on her/his special interests. It is wonderful! But how does Instagram do it?
For this purpose, Instagram gets help from the Explore Feed Ranking System which uses various data and ranking signals for designing the explore page of its users. If you get familiar with this system, you will know how to gain a great ranking from it to be seen on top of explore page of your target audience.
In the down of your feed, when you click on your homelike icon, you can see your following accounts, but when you click on explore icon, you can see your interest content from every public account (no matter whether you follow it or not, Instagram seek it and show you).
Hence, if you want to be seen on Instagram explore you have to set up a public account. Instagram never present the content of private pages to others. If you have a public account, in the following we show you the 6 main criteria that Instagram ranks various posts for showing on the explore page.
• The posts that user liked or saved previously; it is one of the best factors that Instagram use to find out the interest of its users. When a user saves or likes a post, Instagram supposes that is her/his interest field.
For example, when a user saves or likes posts that are related to food and drink, Instagram will select pages that are related to this issue for her/his explore page. hence it is critical for your business that you select topics that are more interesting among people and gain more liking and saving rates.
• Posts with high user engagement; after Instagram find out the interests of its users, it tries to rank the related posts. One of the important factors for ranking posts is their user engagement.
In previse article, we spoke about user engagement and its importance for your business. If you are not familiar with this digital marketing term, we suggest you read: “Best User Engagement strategy for Instagram marketing in 2024”.
Hence, if you want to gain a good ranking from Instagram for the explore pages, you have to increase the user engagement rate of your posts. If you have any problem with this issue, please click here and get help from the expert social media marketing team of Chidma agency.
• The posts are shared by others; sharing is another factor that Instagram use to find out about the taste of its users. When a user shares a post, Instagram tries to add the related posts to her/his explore page.
Hence, if you want to be in exploring more people, you have to select the trend subjects. But if you want to gain your target audience, don’t worry about it. The final goal of your Instagram marketing is increasing the conversion rate of your page.
Hence, having a lesser target community on Instagram explore is better for your business to gain a lot of followers from unrelated trend subjects with a lesser conversion rate. Never lose your main goal!
• The following pages; it is another factor that helps Instagram to find out the taste of its users. For example, when someone follows cooking pages, Instagram understands that he/she is interested in cooking and put the cooking post on his/her explore page.
Hence, when your post is presented on explore, people that are interested in your business can see it. It is a great achievement for your business.
• The action of your followings; it may be hard to believe that people who follow you can have an impact on the setting of your explore page. their interests are one of the factors that Instagram use to select posts for your explore page.
Instagram show you the posts that they liked, saved, etc. in addition show them your interest posts too.
Hence, if you own a business on Instagram, when your followers like, and save, etc. your posts, their followings can see you on their explore pages. So, take note of your user engagement rate for more people can find you on their explore page.
• The geographical location; Instagram tries to show posts on the explore page that belong to the same geographical location. For example, if someone lives in Landon and is interested in cooking, he/she can see the cooking content on her/his explore page that is published by UK pages.
Hence, if you want to create content for people in different geographical locations, you must take note of this issue and try to cover it with some creative policies.
2. Detect Your Target Audience
As mentioned above, the algorithm of Instagram tries to show the interesting posts of its users on its explore page. In another word, Instagram detects the taste of its users and arranges their explore page based on it.
Hence you have to focus on your target audience that is interested in your content. you have to detect your target market on Instagram and take note of them.
For this purpose, you must gain as valuable information about your target audience as much as possible. You can get help from tools such as Instagram analytic tools. These tools will aid you to attract them easier.
After you collect valuable information about your target audience, you have to publish their interest content on your page. The following questions can help you create your content based on the taste of your target market:
• Which kind of content and tone is more interesting for your audience?
• Which kind of content can answer their questions and needs better?
• Which kind of graphical style is more adapted to the personality of your target audience?
• Which kind of caption can instigate your target audience to more reaction and can gain more comments from them?
Try to answer the above questions carefully based on the data that are gained from Instagram analytic tools. Meet your marketing team and confer with them about your strategy. In addition, the professional social media marketing team of Chidma agency can help you with this issue if you click here.
The following will more speak about creating attractive content on Instagram.
3. Publish Attractive Content
As you understood above, the most important factor for being on the explore page of Instagram is creating attractive content. it is a critical factor to increase the rate of your user engagement.
If you don’t familiar with the term “User Engagement Rate” and its importance on the success of your Instagram marketing, please read “Best User Engagement strategy for Instagram marketing in 2024”.
The pro tip for creating attractive content is that you check the Instagram analytic part of your page and investigate whether your audiences react to your content or not.
If they react to your content by liking, commenting, sharing, saving, etc. you can continue your Instagram strategy, but if you find out a low user engagement rate, you have to change it.
Creating attractive content for your target audience is the most important factor for entering their Instagram explore page. for this purpose, try to
• Create high-quality content.
• Take advantage of various types of content such as images, videos, GTV, stories, etc.
• Use of favorite music of your target audience in your video content.
• Take note of photoshop and other graphical tools to create attractive content. you can get help from an expert team too. for this purpose, click here to help you.
Take note that growing up the rate of comments and likes is not enough for increasing your user engagement rate. You have to attend to the rate of sharing and saving your posts too.
For this purpose, some influencers mention this issue at the first and end of their content. for example, in the first of their video, they ask the audience to like or save the post and at the end of it, they want their audience to share it with their friends.
You can do it too when publishing an image post by creating requesting slides at the first and end of it. but take note that you have to recommend and mention your request to your followers, and never entreat in your requesting slides.
4. Take Advantage Of Reels
You have to know that Instagram takes note of the reels and recommends its users use them. hence if you want to gain a good ranking on Instagram to enter the explore page of your target audience, you should take advantage of reels and their facilities to create your content.
For this purpose, you have to update your Instagram application. most of its new facilities will be active after updating. If you are not familiar with Instagram reels, please read our article by clicking here.
If you know about reels and their benefits for your Instagram marketing but don’t have enough time, we can help you with this Issue if you click here.
5. Make An Active Population On Instagram
One of the goals of the Instagram explore page is to connect its users to the active community of Instagram based on their tastes. Hence, if you can make an active Instagram community, Instagram will support you by directing your target audience to your page.
So, more active on Instagram, more property for entering the explore page. for this purpose, try to:
• Take note of your comments and try to speak with them in this part.
• Answer your direct messages as soon as possible. Delaying in this issue will hit your online business.
• Publish your content when most of your followers are online. For this purpose, try to get help from Insight of Instagram
6. Publish Your Post When Your Followers Are Online
In step 6 we recommended making an active dynamic population on Instagram to increase your user engagement and enter Instagram explore pages. One of the critical factors in this issue is that you published your posts at the proper times.
But what is the proper time for publishing your posts? We always suggest our client publish their content when most of their followers are online.
If you want to know how you can know the best time that your followers are online, you have to get help from Instagram analytic tools such as Instagram Insight. It can aid you to gain a lot of valuable information about your followers including the best time for publishing your posts.
So, please take note that you have to draw a timetable for publishing your content on Instagram. it is very critical for entering Instagram explore. Because it can increase your user engagement rate.
Sometimes most of your followers live in another country. In this situation, some of our clients ask us “how I can publish the posts when my followers are online and I cannot be online?”
In this situation, you should get help from the post-publishing management tools. They help you to release your content and you can just worry about content creation.
7. Draw Your Inspiration From The Perfect Content Of Instagram Explores
One of the best practices for creating perfect content is that you take note of the perfect posts and try to draw your inspiration from them.
Nowadays, Instagram doesn’t show the number of likes of every post. Hence, some of our clients ask us how we can find the best post on Instagram. in this situation you have to attend to the posts that are selected by the Instagram algorithm. But, how can you find them? For this purpose, we have a golden solution in the following.
If you follow the pages that are related to your business, your Instagram explore page is full of the perfect related posts.
you have to attend that the Instagram algorithm selects these posts because they have a high user engagement rate and other factors of Instagram ranking. Hence if you try to draw your inspiration from them, you can be a success in your task.
hashtags play an important role in the success of your Instagram strategy to enter the explore page. for this purpose, you have to attend to a couple of tips for using hashtags on your page:
• You must use hashtags that are related to the concept of your post and your brand.
• You have to use the trend hashtags, too
Hence, you should find trend-related hashtags for your business. It causes your target audience to find you easily. When the target audience finds you, your user engagement will increase remarkably. It led to your page enter to the Instagram explore page of your audience.
If you are interested to know how you can find your trend hashtags and what is the best practice for drawing the best hashtag marketing strategy for your Instagram marketing, please read “Best practice for designing a hashtag marketing digital strategy in 2024 and its pros and cons”.
9. Take Advantage Of IGTV
IGT Instagram is a mixture of TV and Instagram. It is a simple platform that can convert Instagram into a TV for watching a long video. With this option, you can upload videos that are longer than 10 min with a maximum of 650 MB size. But you cannot record the live video on IGTV.
Most Instagram users like IGVT because they can watch the whole content. However, your IGTV video content must be very attractive to attract your target audience. You can increase your brand awareness with this kind of content.
Some of the benefits of IGTV are:
• The ability to upload 10 to 60 min videos
• Public video
• The ability to watch and download videos
• The ability to control videos
• The ability to like, save and commenting
• The ability to set various links in video
• The max size for uploading a video is about 3.6 GB
• You can set IGTV among your common posts. For example, you can publish a 1 min video content with a keep button. When followers click on it, they will guide to the IGTV part of Instagram and watch all of it.
• The ability to put IGTV links in your story. When your audience swipes up, they can see the IGTV video.
• Instagram show the IGTV content in its explore pages.
Hence, you can increase your user engagement through IGTV. As mentioned above it is a critical factor for Instagram to select your content for the explore page of your audience.
However, IGTV has a lot of benefits for your Instagram marketing and has an impact on your goal to enter Instagram explore, but there is some disadvantage and problems when you use this facility:
• When you publish IGTV content, you cannot find a complete report about it in your Insight. Hence you cannot find out how many viewers find your post through hashtags; how many of your post is published in explore and how many viewers view your post.
• The visiting of a video is calculated after a viewer watches just its first 3-5 sec. hence if your video is about one hour, you cannot find out your viewers watch how long of it.
If you are interested to know more about how you can create IGTV content and use it for your branding, we suggest you do content with the expert social marketing team of Chidma agency and enjoy its free cost counselling services. For this purpose, please click here or type your request in the left-side chat box.
10. Make A Connection With Influencers and Other Related Brands
If you again review the algorithm of Instagram Explorer, you will find out that Instagram influencers and famous active related brands can help you to enter the Instagram explore page of your target audience.
• You must follow the famous related brands of your business and influencers.
• Make communication with them direct and try to keep your connection.
• Mention their products or services in your stories and inform them about them. they will publish your story among their stories.
If you do the above activities, the engagement of Instagram users on your page will increase. In addition, when famous pages are set in the list of your followers and vice versa, the algorithm of Instagram will give a positive point to your page.
11. Publish Your Shopping Posts
Instagram is one of the most important social media platforms for online marketing. this social network helps a lot of businesses and artists to sell their creative products and services.
Hence, Instagram after every update, present new facilities to its users. Meanwhile, Instagram shopping is one of the specific parts of this platform.
Instagram shopping let you create a catalogue of your product in your business account. There are various ways that you can access to Instagram shopping part:
• When you enter a page that has activated the shopping ability, you can see a big icon that is the so-called “view shop”. When you click on the “view shop” icon, you will enter the catalogue account of this page.
• In addition, you can see a handbag-like icon in the post bar. If you click on this icon, you will enter to shopping part, too.
• In the new update of Instagram, you can see the shopping icon among the notifications in the down bar. If you click on it, you will enter a page that is like the Instagram explore page and you can various products.
In other words, it is a shopping explore page where you can see various favourite products instead of your favourite posts.
Nowadays, most business pages think about creating Instagram shopping and present their posts as shopping posts. These posts will be shown in the shopping part of Instagram.
Shopping posts are more popular than IGTV posts because a lot of Instagram users are interested to see this port and do their shopping from there.
Hence if you want to sell your product you should activate the shopping part and present your product on it. but how can you enter Instagram shopping and be a success in it? the shop part in Instagram explore is steeped and if you want to win in this competition, we will suggest you some pro tips in the following:
• Create high-quality content to increase your user engagement rate. If you take note of your Instagram shopping behaviour, you usually buy from the pages that show high-quality images and videos about their products.
• Try to perform your program with a continuous and strong effort. Business on Instagram is like a marathon. If you want to win, you have to be patient, divide your budget correctly and keep running!
• Add enough explanation and comments to your shopping post. Think about your caption and add proper hashtags.
• Present high-quality services to your customers.
• Always analyze the weak and strong points and try to improve your strategy.
12. Never Try To Trick Instagram
One of the critical points that have an impact on your success in export pages is that you move based on the algorithm of Instagram. try to be always according to this algorithm because it helps you to enter the explore page.
But some business tries to trick the Instagram algorithm. For example, they try to increase their followers through the following wrong ways:
• Buying followers and fake likes; some people pay money to some agencies to buy myriad fake followers. They think it causes their new followers to suppose they are a strong page.
But it is a wrong policy because, as mentioned above, Instagram ranking pages for entering to explore pages based on very creative factors such as user engagement rate.
Please take note that fake followers never can increase the user engagement rate of your page and you ruin your budget by this path.
• Using the follow/unfollow robots; is a black technique in that you follow a lot of pages and like their posts but after they follow you subsequently, you unfollow their posts. There are robots for this issue that do this task easily for you and some pages can gain myriad followers in this way. but it is a wrong policy because the algorithm of Instagram takes note of the engagement of your followers.
However, you may gain a lot of followers but you never can take a good ranking for entering to Instagram explore pages of your target audience.
• The sponsoring advertisements on Instagram; in this method, some Instagram pages become the sponsor of a big advertising page in return for it invite its followers to follow these sponsor pages.
In this way to encourage people to follow the sponsor pages, do a draw among the people that follow them and give to some followers a gift.
But the problem with this method is that your new followers start to follow you because of gaining a gift, hence the huge number of your followers never can increase the engagement rate of your page.
Hence, you cannot gain a good ranking from the Instagram algorithm to enter its explore pages.
• Buying an Instagram page with a lot of followers; some of the merchants for starting an online business on Instagram think about buying a page with myriad followers. They suppose that it is a good policy to traverse a long way in a short time.
But there are some points in this issue. first, most pages with myriad followers and are presented to sell, have fake followers.
Second, even if its followers are true, they follow this page because of its content and if you want to present another type of content, they will unfollow you. And the remainder usually is apathetic followers and they don’t increase your sales.
In addition, the followers of this kind of page cannot increase the user engagement rate of your page. hence you cannot gain a good ranking from the algorithm of Instagram to enter its explore pages.
• Using inappropriate hashtags; some hashtags are trending and absorb a lot of followers such as sex, love, money, etc. some people try to increase their followers with these kinds of hashtags.
But the followers of this kind of hashtag never can increase the user engagement of your page and you cannot gain a good ranking to enter the explore pages.
The algorithm of Instagram is created based on Machin learning technology and is updated every day. Hence you cannot trick it and it can easily detect the real function from the fake ones.
So, if you want to win you have to take note of creating high-quality content and try to attract organic followers.
13. Measure Your Progress
The end step is the always step of your strategy. You must always analyze your page and use the results to improve your posts and content. in this way, the Insight of Instagram is a good tool to analyze your activity on Instagram.
Conclusion
In this article, we tried to speak with you about Instagram Explorer. We defined this facility of Instagram and its position on your Instagram page.
Then we show you the 5 benefits of Instagram explore for your social media marketing business including increasing your user engagement rate, your target followers, and the reaction of your followers to CTA. In addition, it can help you with branding and rising your sales.
In the end, we showed you the best practice to enter the Instagram explore pages of your audience in 13 steps. If you have any questions about these issues, please ask your question by typing them in the left-side chat box. the expert team of Chidma agency will help you as soon as possible.