Instagram marketing can be the goldmine of your digital marketing. bio of your business account is the first part of your Instagram page that can attract your target audience, increase user engagement and traffic to your website, and make trust sense in your viewers.
Hence writing a professional bio is important for your business. but before it, you have to know about the different elements of a bio. If you are not familiar with it, the professional social marketing team of Chidma agency want to speak with you about the 9 critical compounds of an bio for Instagram Marketing. So, join us to know more.
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Where is The Bio Of Instagram?
Bio is the reduction of the word biography. It is directly under the image of your profile on Instagram. For writing a bio for your Instagram you have to go into your profile and enter the profile edit and change the bio of your page. keep reading to know why you need a professional bio and what are the main elements of it.
What is The Importance Of A Bio for Instagram Marketing?
The bio of your Instagram account is the first part of your page that can persuade your audience. It is a place where you can introduce your business to your target audience. Your viewers by reading your bio want to find out how are you or your business. what are you doing? How can your business help them? Why must they follow you? And how they can trust you and your business?
The bio of your Instagram let you add the address of your website and increase the organic traffic of your website.
The bio shows your audience the connection ways such as email, telephone number, address, etc. it will increase the validity of your business and the trust sense in your audience.
You can use your bio as a CTA (call-to-action). For example, want to see your website, too by clicking on its link.
If you want to take advantage of your bio to improve your business, you must know about its compounds. In the following, you will get to know this issue.
What Are The 9 Important Elements Of A Bio On Instagram?
before writing a perfect text for your bio on Instagram, you must be familiar with the main compounds of the bio. If you don’t know about it, you cannot create a functional bio for your business.
having a professional bio cause your audience aware of your business and it instils that you own an expert team. It will cause them to trust you more and more. In addition, they can find out their favourite information in your bio without any need to ask a lot of questions in the comments part. Hence let’s get going to find out the 9 important elements of the bio of a business account on Instagram.
1. The Image Of The Profile
The avatar or the image of your profile must be related to your business. it can be the logo of your brand or a picture of your product. however, this picture is small but t must be able to attract users to your business. we suggest you read our article about “pro tips for taking a professional image for a business profile.
Do you see a blue tick near the image of some profiles? It means that this profile belongs to their formal account. If you want to set it for your profile, you must go to the set-up of your page and set an account verification message to Instagram. Instagram after investigating your validity, will give you this blue tick.
2. Your Name and User Name In The Bio
Your user’s name is shown at the top of your page. it is very important because other pages of Instagram can tag you on their pages by your user name.
The placement of your name is under your profile image on top of your biography.
On Instagram people can search for you by your name and user name, hence you should take note of them. Try your name and user name to be related to your brand and business.
If you want, we can help you to select a perfect name and user name for your business account on Instagram.
3. Description: The Text Of The Bio for Instagram
In this part, you have to introduce your company to users only by 150 characters and try to persuade them to stay on your page and follow you. Click here to see the text of the description element of the bio of some businesses that are written by the expert team of Chidma agency. You can draw your inspiration from it.
4. Adding Your Business Website Link In The Bio
The bio of your Instagram page is the only part of your page that let you add the link to a website on it. So, try to be creative and use this ability to introduce your website to your users. In addition, your followers will seek your website on this part and expect to see it. If they cannot find the link to your website on the bio, they may doubt your validity.
5. Take Advantage Of The Category Of Bio
The category of bio on the Instagram page is located under the name of your company. It is directly related to your category on the Facebook link.
We suggest you create a business account on Instagram. It helps you to present the type of your business on Instagram.
The advantage of having a perfect category is that you can explain your business type without occupying the space of your bio.
6. Contact Buttons Or Call-To-Action In Bio
If you have a business account on Instagram, you will have some additional compounds on your bio. You can access these options on your Instagram application by clicking on the “Edit profile” and then clicking on the “Contact options”. If you cannot see them, make sure your account is a business account.
This option is very useful because you can add your contact information to this part. Hence you can speak more about your business in the description part of your bio. In addition, your viewers will see your contact information here and they don’t ask about it in comments. It means that you can answer more important questions in the comment part of your page.
7. Adding Your Business Email To Your Bio
You can add your business email address in this part. So, an email button will be created on your profile. This button is under the others parts of your profile. When users click on it, application of Instagram will direct them to their cellphone email application. So, they can easily contact you.
Having a business email on your profile creates a trusting sense in your audience. In addition, it helps you to answer a lot of requests on your business email. It will be a good option for lead generation and user engagement.
Furthermore, you can collect the email address of your customers for your email marketing purpose.
8. Address and Direction Button
If your business has an office or store, you can add its address in your bio. When your viewers can see your address, they can more trust you. In addition, it helps you to take advantage of local business benefits. When people click on the “direction” button, they can see the address of your business with your cellphone on a map. it can increase your physical customers along with your online customer.
9. Insert Your Business Telephone Number
If you have a business account on Instagram, you can add your business telephone number. It creates a call button that causes when your audience clicks on it, Instagram direct them to the connecting application of their cellphone. Hence viewers by clicking on it can contact you.
Conclusion
In this article, we tried to help you to know the main compounds of the bio of Instagram and the importance of every element of your business. after reading this article, we suggest you read “the best practice for writing a professional business bio for Instagram marketing”. if you have any questions about this issue, the expert social marketing team of Chidma agency will help you. So, click here and enjoy its free cost counselling service.