If you have a page on Instagram and try to create high-quality content, but you do not know about harmful mistakes that have a worse effect on the ranking of your page, common SEO mistakes on Instagram.
As you know search engine optimization is a very powerful tool for increasing the traffic to your website, but may you do not know your Instagram account needs to optimize for putting on the first level of the research result list.
You must know that Instagram gives a good ranking to the best-optimized pages so they can give better positions on the search result page. It causes to gain more followers. However, the SEO Instagram pages is easier than websites, but most businessmen make some common mistakes while they are optimizing their Instagram pages.
Join us in this article to find out six common mistakes in SEO optimization of Instagram pages.
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What is SEO Instagram?
Instagram is one of the most famous social networks with more than one milliard active users. Instagram has some algorithms like google but is more limited. Because Instagram same as google attend to user experience and try by its artificial intelligence to give some scores to user experience factors, the subject of SEO is explained for Instagram pages.
Overall, the use of the term SEO for Instagram pages is wrong, because the meaning of SEO is the optimization of a website for search engines like google. But the use of SEO for the optimization of Instagram pages is common among people.
So, SEO of Instagram pages is the optimization of the content for presentation on result pages. For example, when a user is searching specific keywords are hashtags related to a specific subject on the search tab of Instagram, the high-quality content will be put on the first of the list of results.
The SEO of Instagram pages is included
• Improving and optimizing the pages for the best visualization on explorer and attracting more followers
• Gaining the best position on the search result page of the Instagram application.
• Optimization of an Instagram page, to google, can show it on its result pages
7 Common Mistakes In SEO Optimization Of Instagram Pages
In this part of the article, we want to speak about wrong politics that may decrease your ranking on Instagram
1. Create Content Without Any Specific Plan
One of the unwritten rules for the management of your page on Instagram is to have an integrated program. Based on your program, you must publish integrated posts that are related together in their visual concepts, time-table, image description and hashtags.
Please pay attention to this notice that integration is created during time. You must think about the relation between tags in the caption, Layout styles, and the time of publishing your posts.
First, you must know what is the strategy of Instagram for simplifying this process and programming your posts and stories. You must know that if you want to increase your ranking on Instagram by SEO optimization, it is directly related to the subject, quality and efficiency of your posts.
Using of hashtags is one of the challenges in the process of optimization of Instagram pages. It can be useful for your business. Hashtags play an important role in finding the target audience. But it appears that the selection of related hashtags is simple, but in fact, most brands and managers make two basic mistakes about creating hashtags on Instagram, keep reading to explain them.
• Never use Unrelated hashtags
Sometimes there is not any relationship between created hashtags and your job or the concept of your post. Even inexperienced people about creating hashtags can understand that there is not any relationship between your post and the query that people had been searching.
So, you must search for your hashtags before putting them on your caption. If you want the use of hashtag strategy for improving your ranking on Instagram. If you want to know more about writing hashtags, please click here.
• Never use famous and trended hashtags
Trended hashtags are defined as hashtags that are put on more than 100000 posts. Because your content may disappear into a famous hashtag. Pay attention that your page does not have an excellent SEO yet, so, your page will virtual less than famous pages. You must select the hashtags that your competitor doesn’t attend to them, they are more useful.
The above tips are the most important reasons that you are not famous and do not have enough viewers and likes! So, pay attention to them. If you want to find the best ticket for improving your page, we show you a critical tip; always use brand hashtags. Brand hashtags can play as your domain on Instagram. When you have an extended business, people do unique research for finding your brand.
3. Not Changing Your Location
In this part, we want to speak about the location ability of Instagram and common mistakes that may happen. online brands and some businesses with fixed locations make this mistake.
When your business is limited to a specific area, for example, you are a manager of a coffee shop, there is not any selection for changing your location but if your business is not local and you are interested in attracting more followers from other cities or even foreign countries, you must change your location tags several times.
4. Your Username is Unsearchable
Selection of an appropriate username is another object that most people usually have problem with it and make mistakes. You must know that your username on Instagram is a critical keyword so it must be short, readable, and unique.
Please pay attention to this notice that the meaning of your username must be clear for your followers, so never add any unrelated symbol to it. You must simply write your username so that your target audience can find you easily. For this purpose, you can use old but useful methods of SEO.
5. Do Not Use Alt Text On Instagram.
Another ability of Instagram that you can use for SEO optimization of your page is alt text. The alt text is the primary design to people with sight problems can join from Instagram content, but nowadays Instagram admins try to use alt text to optimize pages. If you want to know more about it, please click here.
In addition, the quality of your images is as important as the alt text. Your content must be high quality to be distinguishable by Instagram.
6. Do Not Attention To Keywords In The Instagram Bio
Selection and use of keywords are essential topics in SEO. Instagram bio is a perfect place for leaving main and secondary keywords. Keywords help your followers and target customers to find you on Instagram easily. Please pay attention to this notice that your keywords must be simple (never use complex keywords).
7. Do Not Attention To Keywords In The Instagram Caption
Professional people suggest using of keywords special second keywords on the caption. However, extra repetition of keywords is another mistake that some people make it. Therefore, you must leave keywords in the trough of the caption and they must play as complementary for username and hashtags.
Conclusion
Instagram give a good ranking to the best-optimized pages so they can give better positions on the search result page. The SEO of Instagram pages is included improving and optimizing the pages for gaining the best position in the search result page of the Instagram application and google can show it on its result pages, too.
But there is wrong politics that may decrease your ranking on Instagram including creating content without any specific plan, never use of unrelated hashtags, never use of famous and trended hashtags, not changing your location, your username being unsearchable, not using alt text on Instagram, do not attend to keywords in Instagram bio, do not attend to keywords in the Instagram caption.