If you have a business account on Instagram with a lot of followers and a few sales, join the Chidma agency in this article to solve your problem. Do you know about user engagement strategy? it is a critical factor that there is not a direct relationship between it and your followers’ number. It is related to how much your followers are interested in your content and are active on your page.
No matter you have a small business or own an extended international company, user engagement is one of the important factors for success in your online business. however, attracting target audiences is the important goal of your digital marketing (especially social media marketing) but along with increasing the number of your followers, you must be concerned about rising your user engagement.
User engagement has a critical role in growing up your sales. Why? Because you couldn’t expect content with a few comments, like sharing, saving, etc. to augment the traffic of your website, brand awareness, conversion rate and sale.
Hence, the expert social media marketing team of Chidma agency wants to speak with you about user engagement, and its importance for your Instagram business and show you the best practice for increasing your user engagement rate. Keep reading to cover all of them and more.
➡ A podcast of this article has been provided for your listening pleasure:
What is The Definition Of User Engagement On Instagram?
Let me to defined it simply; when you published a post on Instagram, your followers may like, save, share, mention or leave a comment on it. Instagram call these actions “user engagement”. when you have a high user engagement rate, it means that you can create content that is interesting to your followers. But how you can calculate the user engagement rate of your page? keep reading to show you in the next part of this article.
How To Calculate The User Engagement Rate Of An Instagram Page?
Researches show that a good user engagement rate dependent on the type of business, number of followers and kind of content varies between 1 to 5. But how you can calculate your user engagement? there are two ways for calculating it:
• Calculate it by the following formula:
((the number of likes and comments) ÷ the number of followers) × 100
• Getting help from some online tools
We will speak more about this issue in the final stage of our user engagement strategy when you have to measure your progress.
Why User Engagement is Important for Rising Your Business On Instagram?
If you want to know why the user engagement rate is more important than your followers’ number on Instagram, read this part. Before we dive into this subject, let ask a question; do you know what is the important concept of Instagram? yes. exactly, communication is the main concept of all social media platforms such as Facebook and Instagram.
If you want to be a success in this platform, you have to play based on its nature. In the following, you will find out how user engagement can impact your Instagram marketing.
• However, increasing your real followers is important for your branding, but it can increase your sale unless they engage with your page. To rise your sale, you have to encourage your followers to be active through the tips that we will say.
• A high User engagement rate can increase the number of active followers. It will be great for your brand. when they spend time engaging with your page, it will be more possible to spend time visiting your website or entering the buying process.
• The Instagram pages with a high user engagement rate will be more seen on Explore. It can increase your followers more and more.
• The last algorithm of Instagram allows pages with high user engagement to be seen more quickly than others. Take note that it be awarded to pages with a high user engagement rate not high follower!!!!
Now, let’s get going to know how we can increase our user engagement rate. Keep reading to find out 18 golden tips in the following.
How To Increase The User Engagement Rate On Instagram?
So far, you found out the meaning of user engagement, and its importance and learn how to calculate its rate. Now, it is time to show you the best strategy to increase it. let’s get going to pass the following steps to rise your user engagement rate on your Instagram business page.
Before starting, please take note that we design the following strategy based on our deep experience in social media marketing, hence in every step that you need our help please contact us by typing your question in the left-side chat box.
The First Stage: Increase User Engagement Rate By The Focus On Your Content
Content is the heart of all digital marketing services, including Instagram marketing. your followers follow your Instagram business account because of your content. Hence, if you want to rise your user engagement, first you must create attractive content that persuades them to engage with it.
In the following, we show you 7 pro tips for improving your content to rise your user engagement. So, keep reading to know them.
1. Take Note Of The Designing Your Images and Video Covers Instagram is The Home Of Images and Videos.
Hence you must create valuable images with high quality. In addition, take note of designing a charming video cover. In the following we show you three tips that you have to think about them before creating content:
• Your followers after seeing your image content must be persuaded to like and save your post.
• Your image content must be very funny, trendy or contain a valuable concept to entice your followers to share it with others.
• The concept of your image must encourage your followers to leave a comment.
Hence, avoid publishing an image without regard to how it can increase your user engagement. try before creating image content, consider the massage of your image and ask yourself how you want to present this message with your image.
For this purpose, we suggest you get help from a graphist and confer with professional Instagram marketers. The expert team of Chidma agency can help you with this issue if you click here.
2. Encourage Your Followers To Be Active Through Video Marketing
It will be surprising if you know that on Instagram, user engagement will be increased to 38% by video. Be for we speak about video marketing and its importance, but the role of video is more critical on Instagram. hence most famous businesses spend lots of money and time to produce an attractive video for their Instagram pages.
However, such as other digital marketing services, for gaining valuable results from video marketing on Instagram, you need a strong social media video marketing strategy. For example, you have to:
• Take note of designing a perfect video cover.
• The first 10 seconds of your video is the golden time of it. Most viewers based on it decide to keep watching or leave it.
• Your video has to have a CTA. It can be everywhere but is usually at the end of it. If you have more than one CTA on your video you should say them separately. For example, in the mid of the video ask users to lick, save, share, etc. and at the end of it, want to click on your CTA button to gain a discount code.
If you are interested to know how you can produce a perfect video for your digital marketing purposes, we suggest:
• Read “The 17 steps of a video marketing strategy in 2023”.
• If you don’t have enough time for picking up a new skill, never dabble in your video marketing on Instagram. You should take advantage of outsourcing digital marketing. for this purpose, we can help you if you click here and see our various appealing offers.
3. Avoid Writing The Reiterative Captions
Your caption is important, do you know why? let me speak more about it. One of the important factors in the Instagram algorithm is how much time your followers spend on your posts. In addition to videos and images, if you can engage your followers to read your captions, your success will be more possible. But how you can do it?
For this purpose, you must avoid writing a reiterative caption. If your followers find out your captions our reiterative, never spend time reading them. In the following we show some pro tips for writing an attractive caption:
• Say new things in your caption. However, the concept of your caption must be related to your video or image, it must be different from theirs. If you write the object of your video again, your viewer prefers to watch it instead to read your caption.
For example, if in your video, you speak about the advantage of putting on sports shoes while exercising, you should write in your caption about your suggested brand, its price, etc.
• Entice your followers to engage with your post in your caption. For example, ask a charming question and invite them to leave their answers or opinions in the comments. You have to answer all comments. So, they are encouraged to engage with your posts.
If you want to know more tips about writing an attractive caption, we suggest you read” Pro tips for writing an appealing caption for your business account on Instagram”. in addition, if you have any questions, you can type them in the left-side chat box.
4. Get Familiar With The Story To Increase Your User Engagement Rate
Story Instagram is one of the attractive options of this social media platform. Instagram is progressing in this ability and you can find new facilities in it over time. most businesses use Story Instagram to increase their sales, followers, user engagement, etc. if you know how to use it.
For improving user engagement through publishing Stories, you should use the facilities that engage followers with your post. For example, adding polls, question and answer, stickers, links, etc. in it. They entice your followers to write a comment on your story. There are a lot of points about creating Story Instagram, but we cannot dive into this issue here. we suggest reading “pro tips to increase your sales by Story Instagram”.
5. Regard To Instagram Lives
Do you know what is the magic of Live on Instagram? it can make a good friendship between your brand and your followers. When your followers turn into your fans, they will engage with your posts and will increase your likes, saving, comments, sharing, etc.
Hence you must:
• Find attractive subjects for your lives.
• Hold at least two lives every month.
• Try to be friends with your audience in your lives.
• Your lives must be based on the sound of your brand.
• Hold an answer and question part in your life. Try to attend to your questions and answer all of them carefully and politely.
We suggest you read “the best strategy for live Instagram in digital marketing in 2023”.
6. Take advantage of funny content
Most people will be attracted to funny content; however, it is dependent on the taste of your target audience. If you know about the tase of your customers we suggest you take note of the first stage of your Instagram strategy in “22 steps of the Instagram marketing strategy in 2023”.
Try to attract and entice your followers to engage with your post through funny content. the means of creating funny content is not only you add a piece of happy music in your video, you must try to create a funny concept in your post.
For example, if you want to speak with your audience about the advantages of using tasty chocolate for their tea party, you can show it with a funny animation. Especially if you add a related trend subject to it, more audiences entice to see your content. You can click here and see some of the funny content videos or images that are designed by the expert tea, of Chidma agency and draw your inspiration from them.
If you can do it perfectly, people are more interested to save and share funny content. hence you can increase the user engagement rate of your posts along with advertising your brand.
However, in this article, we are speaking about the user engagement rate, but when you can increase your followers, more people see your post, hence more people will like, share, save, etc.
The hashtag is one of the critical facilities of Instagram that help you to more people get aware of your page. If you can find the trend-related hashtags on your page, not only your followers but also other users of Instagram can find them easily. Because people search for their interest hashtags on Instagram.
But there is a lot of critical point about hashtag marketing that you must know before starting to use hashtags on your Instagram pages such as how to find the related trend hashtags, what is the appropriate number of hashtags for every post, and subjects like that.
We suggest you read” Instagram Hashtag Marketing in 2023” to design a perfect strategy for your Instagram page. But if you don’t have enough time to learn this digital marketing skill, don’t be inattentive to it and get help from an outsourcing Instagram marketing agency to do it. The Chidma agency can help you with this issue if you click here.
The Second Stage: Take Note Of The Instagram Feed Algorithms
In the first stage, you found out to create a post to persuade users to be active on your page. before we dive into the subject of how to publish your content you must know about that Instagram where and how will show your post.
Do you know what is the Instagram feed? When you open Instagram, you enter a page where you can see the posts of people that you follow them. This page is the so-called “Feed”. It is like the first page of Google that all people try to be on it. Instagram has several rules for ranking different pages and every page based on its point will be shown on the Instagram feed.
The main goal of your Instagram marketing is to gain a high ranking from the Instagram algorithm. But how you can gain a great point from Instagram? what is the relationship between the Instagram feed algorithm and user engagement rate? To answer the above questions, we must know the four critical algorithms of Instagram for ranking various pages.
• The first factor is related to your posts: Instagram ranks your post based on its type (video or image), its published time, and how many likes it is gained.
• The second factor is related to you as a publisher: the goal of Instagram is to show posts that are more interesting for followers. Hence Instagram ranks them based on some options such as: are you as a publisher one of the followers of its user? If the user follows you, Instagram supposes that you are her/his friend and gain a higher ranking to you.
Another factor is that Do you as a publisher release a lot of posts regularly and based on a content calendar? And do Instagram users like your posts?
• The fourth factor is related to your followers: What is the taste of your followers and which kind of content is more popular among them?
• The fourth factor is related to user engagement rate: it is a critical factor for Instagram to know how much your content is interested among your followers. How many likes, comments, etc., your post can be gained?
Instagram presents various pages on its feed based on the above factors. Every page that can gain a higher ranking will be shown on the feeds of its followers. Hence user engagement rate plays a critical role in your Instagram marketing. Instagram based on the following four important factors of user engagement organized various pages on the feed respectively:
• The specific time: the time that users spend to see a post
• Write a comment: what is the property of the user who writes a comment for this post?
• Saving a post: is the user interested to save this post?
• Does the user visit the profile of the publisher because of this post?
If Instagram supposes that your followers have any engagement with your post, do not show it on their feed. It will be trouble for your business. now you found out about the Instagram feed algorithm and its relationship with user engagement, let’s get going to know about what you must do to rise it.
The Third Stage: Rise User Engagement Rate With A Strong Content Publishing Strategy
In the previous stages, you tried to create content that encourages your followers to engage with your page and found out about the Instagram feed and the critical role of user engagement on it. Now it is your turn to publish your content.
But before starting to do it you must know that there are several important tips about publishing data on Instagram that have an impact on the user engagement rate. In the third stage, we will show you the seven critical tips. So, let’s get going to know them.
8. Create Multi Slides Posts
Based on the results of several kinds of research, multi-slide posts have more efficiency to increase the user engagement rate than mono-slide posts.
• The time that users spend on your page watching multi-slide posts is more than a mono slide.
• A multi-slide post causes followers to suppose your page is more useful. Hence, they will turn into your fan.
• When you publish a multi-slide, the property that users find their interests among them is higher. It will encourage them to like, save, Share, etc. your post.
• The new Instagram policy is based on showing the multi-slides posts in its feed twice.
Hence try to create multi-slide posts. You can add 10 slides to every post.
9. Create Content To Encourage Followers To Save It.
When you are creating your content, think about how much is its property to be saved by your followers. Followers are usually interested to save educational posts to see them later carefully. Hence take advantage of publishing educational posts to increase your user engagement rate. You can make your followers a point of saving your post during your educational video.
However, we almost suggest creating a short video for Instagram, but you can create longer educational videos to encourage followers to save them. Instagram is a platform for watching transient images and videos. When your followers find a long but valuable educational video, they may not have enough time to watch it at the moment but they will worry about losing it. hence your followers will save it.
10. Avoid Terminable Posts
When you create content for your website and gain a good ranking, google will always show it. You can even see some articles that were published many years ago. But there is a different story about publishing a post on Instagram.
When you create an Instagram post and published it, your followers usually see the 5 or 6 first posts on their feeds and they may don’t see your post. It will be trouble when you get that creating a post for Instagram is more difficult than a website. but what must we do to solve this problem? The Chidma agency has two solutions for it:
• A few days after publishing a post, you can present it in your Story. In this way, you remind your post for your followers and encourage them to see it. Even you can do it before publishing a post too. hence your followers will persuade to lick on your story button and will increase your user engagement too.
• You can republish your post on your page several weeks after the first publishing. In this situation, if your followers lost your post, they will see it. Bur avoids extra republishing because your followers may suppose that you don’t have fresh content and use your old content. in this situation, they may leave your page.
11. Hold A Campaign Before Publishing Your Posts
If you ask me, it is one of the most efficient techniques for increasing user engagement on Instagram. let me explain this method by an example, imagine you want to release a post about the “Importance of houseplants in the home air conditioning”. Before publishing your post, for several days you published stories about “how you can improve your home air conditioning?” “Do you know about the disease that is caused by bad home air conditioning” “Home air conditioning and its relation to Covid-19” etc.
This policy has several benefits for increasing the user engagement rate of your post, for example:
• You prepare your audience’s mind about your post.
• When you release your new post, they are curious to know about it.
• You attract more audiences through an Instagram story campaign.
Now, before publishing a post, think about related warm stories to make a campaign.
12. Select The Best Times Of Day for Publishing Your Post
One of the common mistakes that our clients do on Instagram is they published their posts based on their proper times. However, they must publish their posts based on the proper times of their followers. You must publish your post at times when your followers are more active on Instagram. you can find these times in “Insights”. In the fourth stage, we will speak about Insights and its benefits for increasing the user engagement rate.
As mentioned in the second stage, most users of Instagram just see the 5 to 7 first posts on their feeds. If you published your post at a bad time when your followers are sleeping, at work and some things like that, they cannot see it immediately and it will lose among other posts. In this situation, you will ruin all efforts for creating it.
Hence, for gaining a perfect result, you have to check the Insights every day and published your posts at a proper time based on your followers’ activity.
13. Try To Publish Based On A Timetable
However, publishing a lot of posts is important but releasing them based on a timetable is more important. However, you can only publish a few posts in a week or month, try to publish them at regular intervals.
Before we spook about the importance of making a content calendar. It causes your followers to see you at regular intervals times. Hence, they can memorize you easily.
In addition, if you published very attractive posts, they will expect to see you at specific times and will wait for your new post. You can help them with this issue, for example, mentioning at the end of your posts “we will meet you every Saturday” or “Wait for us every Saturday”.
The above policy helps you to make your followers curious about your posts. Hence, even if you published one of your posts at an unappropriated time, your followers will seek it. It will increase the user engagement of your posts.
In addition, as mentioned in the second stage, the Instagram feed algorithm will gain a good rank for pages that published their posts based on a regular program and content calendar. Hence if you want to be on top of your followers’ feeds, take note of making a content calendar.
15. Cooperate With Other Pages
It will have a huge impact on increasing your target followers. When the other related pages tag or mention your page, their followers will be aware of you. If you are not familiar with the term “tag or mention an account” on Instagram, it is a method to add the ID account of another page on your post, story, comment, or bio of your Instagram. there are various ways to perform this option.
We suggest you read “what is Instagram tag and how you can do it?” or ask your question by typing in the left-side chat box.
After a page tag or mention your page, their followers will follow you and you can gain a lot of target audience. In this situation, if you follow the before stages of this article and can create valuable attractive content, more followers mean more user engagement rate.
For this purpose, try to co-create content, hold in the common campaign with them or share your posts with each other’s followers.
The Fourth Stage: Attend Your Followers
In this stage, you have to make a direct connection with your followers. For this purpose, the expert social media team of Chidma agency suggest you two practical ways in the following. Hence, keep reading to know them.
15. Show Your Followers That They Are Important
You have to create a close relationship with your followers. For this purpose, you must perform the following policies:
• After you publish a post and your followers write comments about your post, it means that they are attracted to your content and spent time writing a comment. If you don’t answer them, they never repeat it. Hence you have to save your connection by answering your followers.
We know that it may be a hard and time-consuming job especially when you gain success and can rise your followers and user engagement rate, but if you leave this task, you will lose your success as soon.
Hence if you don’t have enough time for answering to your followers, we suggest you get help from outsourcing user engagement. we can help you with this issue if you click here.
• If you want to make a close relationship with your followers, answering their comments is not sufficient. You must be active on Instagram too. you should visit the page of your followers, like their posts and write a comment about their posts and stories. So, you can be close to them and they suppose you as a friend and try to engage with your page too. in addition, you show Instagram that you have an active account.
16. Invite Your Followers To Engagement
You can invite your followers to engage with your page. how? In the following, we will show you how to do it:
• Question: Ask an exciting question from your followers and want to answer it in the comments. For example, you publish a post coking a food and ask your followers “Do you like to cook and eat it for diner?”
• Express their opinion: ask your followers to express their opinion about your post. For example, when you publish a post about Covid-19, you can ask your followers to express their opinion about the ending of this pandemic.
• Select an option: put several options inside your content and ask your followers to select one of them. For example, you published an image about home design and put three options: what do you like to be the subject of our next post? 1. design bedroom 2. design living room 3. design garden yard. Then ask your followers to select one of them and type its number in the comments.
The Fifth Stage: Increase User Engagement By Getting Help From Instagram
So far, you passed the fourth stage, and in the fifth stage, you learn how to get help from Instagram to increase your user engagement. For this purpose, we present three steps in the following:
17. Get Help From Insights
Insight Instagram is one of the functional analyzing tools that Instagram present to its business accounts with more than 100 followers. This online tool lets you see the statics that is related to your user engagement. Insight is the main tool that helps you to draw a perfect content strategy for your Instagram marketing and your Instagram analytics.
By using Insight, you can find out which kind of content is more interesting for your followers. When you know that they engage more with which types of content, you can improve your Instagram marketing strategy and attract more followers along with a high user engagement rate.
The Insight show you:
• what is the gender of your followers?
• What is the best time for publishing your posts so that your followers are more active on Instagram?
• which days of the week your followers are more active on Instagram?
• which kind of content is more interesting to your followers?
If you are excited to know more about Insight of Instagram, we suggest you read “what is Instagram Insight and how to use it?”. In addition, if you are interested to use Insight to draw a perfect content strategy for your Instagram marketing through digital marketing outsourcing, please click here to expert team of Chidma agency help you.
18. Take Advantage Of Reels
Reels for stories is another new facility that is added to Instagram in 2020. Reels help you to create short attractive movies (between 15 seconds to 1 min) by adding voice, visual effects and music to them. It has a nearly complete list of music from famous artists that you can use free of cost. It is perfect! The reel can easily compete with TikTok.
Now that you get to know Instagram reels, you may ask yourself how reels can increase your user engagement rate. It can increase the time that your followers spend on your page. how?
When you create a very attractive video with appealing music, it makes a nice feeling in your followers and persuades them not only to see it completely but also to watch the other content on your page.
In addition, when they attract to your story, they may leave their opinion about your post. Furthermore, other users of Instagram may persuade to follow your page after seeing your story and hence you will increase your followers.
If you are interested to know more about reels and their abilities, we suggest you read “what is reels Instagram and how to use it?”. But if you don’t have enough time to pick up a new skill in the field of social marketing, never be inattentive about reels and their benefits for your page, we recommend getting help from digital marketing outsourcing.
The expert social marketing team of Chidma agency can help you with this issue if you click here. in addition, please click here to see the opinion of my old clients about the quality of our Instagram content.
19. Use Of Instagram Facilities
Instagram has a lot of facilities for its users to create attractive pages and enjoy the content of their following pages. In the following, you can see some of the famous facilities of Instagram that we have spoken about most of them before.
• Ask a question in Story
• Attractive gifts of story
• New fonts for the story
• Warning notification about taking a screenshot from your stories
• Hashtag facilities
• Tag your friends
• Direct facilities
• Create a video by Reals
• Activate or inactivate your online time
• Create an album for publishing your posts
• Using several accounts simultaneously
• Live
• The facilities for visiting liked posts
• Share stories with your close friends
• Notification management
• Sharing the links of your posts
• …
If you are not with every one of the above facilities or there is a facility that we don’t point to here and you want to know about it, please ask your request in the left-side chat box to help you. In addition, please watch our educational videos about Instagram facilities by clicking here.
The platform of Instagram is updating, hence if you cannot adapt your page to its new facilities, your followers may think you are old and your posts will not be enough attractive for them. Hence, we suggest you read “learn the Instagram facilities in 2023”.
In addition, we suggest you sign up for our newsletter to be aware of the last updates on Instagram and other social media platforms by clicking here. furthermore, if you seek a professional team to perform your Instagram marketing project, click here to be aware of our wonderful offers.
The Sixth Stage: Measure Your Progress
The final stage is the always stage in your Instagram strategy. You must always analyze your data, and measure your progress in rising user engagement. most of our clients ask us:
What is the best rate of user engagement for my business account?
Our experience shows that the best pages on Instagram have a user engagement rate near 20%. Various factors have impacts on its rate such as the different methods of calculating user engagement. in the following you can see the most six common ways of calculating the user engagement rate:
1. Engagement rate by reach (ERR)
2. Engagement rate by followers (ERF)
3. Engagement Rate by Impression (ERI)
4. Daily engagement rate (DER)
5. Engagement rate by view (ERV)
6. Factored Engagement Rate (FER)
We cannot dive into calculating methods of user engagement in this article but if you are not familiar with the above methods and interested to know about them, we suggest you read “how to calculate user engagement on Instagram?”.
However, we think that calculating the user engagement rate is a professional job and you should aid from experts. for this purpose, click here to get help from the social media marketing analytics team of Chidma agency.
Conclusion
you have completed the six stages of your user engagement strategy on Instagram, successfully. Now you are familiar with the term user engagement rate and its importance for your business and the various methods for calculating it. You know how to increase the user engagement rate of your Instagram account and you can draw your perfect unique strategy.
However, because some steps of drawing a user engagement strategy and calculating it is a professional job and need deep experience and knowledge, we suggest you get help from the expert teams in this issue. hence, if you click here, we can start our work with charming offers. Let’s get going.