Do you know why using hashtags on Instagram posts and campaigns is important? Because a post with # can gain more engagement than a post without #.
Hashtags help Instagram users not only classify their content but also hold effective campaigns. They help more people get aware of you (the first step of your digital marketing funnel) and your brand awareness, they improve your SEO site and help you to move with trends. But you can gain these results if you can design a professional Instagram hashtag marketing strategy.
Hence in this article, the expert team of the Chidma digital marketing agency wants to show you the best practice for using hashtags in Instagram marketing. so, join us to know it.
➡ A podcast of this article has been provided for your listening pleasure:
[lwptoc]
The Best Practice for Designing A Hashtag Strategy Marketing for Instagram
Our experience in social marketing shows that almost all people know hashtags and use them in their social marketing, especially Twitter and Instagram marketing. but a few of them are successful in this competition. Because a few people know how to use hashtags to gain the best digital marketing results.
Hence, we want to show you the best practice for designing a hashtag marketing strategy step by step in the following. Keep reading to know it.
1. Search On Hashtags
You must know that Instagram hashtag marketing is not adding # before a word. The first step is searching for hashtags. In the following, we will show you 5 pro tips for searching hashtags:
• Take advantage of online tools
Some online tools can help you to find and analyze hashtags such as tagsfider.com
hashtagify.me
keywordtool.io
metahashtags.com
ingramer.com
all_hashtag.com
sistra.com
• Analyze your result
After finding your appropriate hashtags, try to analyze their efficiency. A/B test is a good policy in this issue.
• Take note of the trend hashtags
A good hashtag can introduce your brand to target audiences. If a hashtag only causes people to see you, the conversion rate of your online business will not be increased.
so, we suggest you search for trend hashtags that are related to your business. for this purpose, using the above online tools or conferring with a professional social marketing agency such as Chidma can help you.
• Analyze the hashtag strategy of your rivals
One good policy is that you keep your eyes on your rivals. Try to find out related trend hashtags they use on their pages and use them for your business.
• Draw your inspiration from your competitors
In the following, we will speak with you about creating your hashtags. Your strong competitors have a deep experience in this issue. discover their pages and try to draw your inspiration from their strategy. In this way, you can create a powerful and unique hashtag for your brand.
2. Use Proper Numbers Of # On Your Posts
The politics of Instagram let you use up to 30 hashtags for every post. It causes some people to be charmed to use hashtags more and more. They think using more hashtags, gains more followers. But it is wrong. If you use an inappropriate #, it can mar to your online business.
We suggest you spent time finding the best hashtags for your business. using 7 to 11 hashtags with high efficiency is better than adding 30 hashtags with low function.
3. Create A Hashtag Campaign On Instagram
Nowadays, digital marketing agencies try to hold creative hashtag campaigns for their clients and gain great results at a low cost. For this purpose, you can do the following methods:
• Create your attractive hashtag. You can create your unique hashtag without any limitations. However, for doing this policy needs you must be very creative and have a deep experience in social media marketing. in addition, you can use digital marketing outsourcing and get help from a professional team such as Chidma agency.
• You can hold a hashtag campaign with a trend #. For this purpose, you must be ingenious and change it for your brand.
After finding your hashtag, you have to start your advertisement with attractive content and add your #.
4. Create New Hashtags for Your Brand
Users create hashtags themselves, without the need for a professional tool or cost. Your hashtag not only must reach your digital marketing goals, but also must be attractive for the audiences to use it. So, you should use words that are new and charming for users. In addition, your hashtag must remain in their minds.
5. Select Appropriate Hashtags for Your Business
As mentioned above, your # must be related to your Instagram post and not only cause people to see you, but also increase your conversion rate by finding a target audience.
Furthermore, we suggest you heed trend hashtags because your post will be lost among a lot of various posts on Instagram.
Another point is that you can use your usual hashtags on various posts if they are related together. In addition, you can replace or add new hashtags to the new posts on your page.
6. Use A Combination Of Trends and Specific Hashtags
Some of our clients ask us: if we use trend #, our post will be lost among lots of posts on Instagram. But if we use a specific professional #, a few people will be seen us. What we must do to gain a lot of followers?
An appropriate # must be the trend among your target audience. For this purpose, you should divide the trend hashtags into various groups such as those related to the brand, product, campaign, etc.
7. Organizing A Contest Using Your Brand’s Hashtag
People like competitions and gaining a gift. You can hold a match and meanwhile, try to promote the hashtag of your brand. the important tip is that you must be very ingenious. Click here to see some creative idea in this issue that the social marketing team of Chidma agency perform them.
The 22 Famous Popular Trend Hashtags In 2024
some hashtags are more popular among users of social media. In the following, you see the most famous # on Instagram in 2024
1. #love
2. #instagood
3. #photooftheday
4. #fashion
5. #beautiful
6. #happy
7. #cute
8. #like4like
9. #followme
10. #follow
11. #me
12. #Selfie
13. #summer
14. #art
15. #instadaily
16. #friends
17. #repost
18. #nature
19. #fun
20. #style
21. #Smile
22. #food
Conclusion
We tried to help you gain a great result from your Instagram hashtag marketing by designing a strong strategy. We know after reading this article you have enough knowledge about holding a hashtag campaign on Instagram, but for doing it perfectly, you need deep experience too.
If you don’t have any experience in social media marketing, don’t worry about it. The expert team of Chidma agency can help you with this issue. you can click here and enjoy our free of cost counselling service.
