Instagram is popular among people with different tastes and personalities. Hence it is a perfect platform for digital marketing. there are more than one milliard active users and more than twenty-five million business accounts on Instagram.
It will be surprising if you know about 72% of Instagram users buy their needs from this platform. So, Instagram can be the goldmine of your online business if you can design a correct strategy.
Previously we showed you how can create Instagram marketing and its best strategy. Now, the professional Instagram marketing team of Chidma agency wants to speak with you about the common mistakes that can ruin your efforts. So, keep reading to give you an overview of them.
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Mistakes That You Must Avoid In Your Instagram Marketing
We want to speak with you about the 9 mistakes that can ruin your Instagram marketing efforts. We find these tips based on our deep experience in the field of digital marketing and want to share them with you.
1. Not Improving The Bio Of Instagram
The bio of Instagram is like a welcome message to viewers. No matter you own a personal page or a business one, the bio is the first part of your page that viewers have seen. It can attract them to your page or leave you quickly.
The bio is your business card; hence you must write a professional bio. Our experience in Instagram marketing shows that an effective bio must have at least two of the following points:
• Your Instagram bio must not only introduce your business but also should refer to your worth and task.
• Use of main related keywords that are trend
• Know the taste and personality of your target audience and speak with them based on their persona.
• Use @ and # to guide your viewers to intended posts, campaigns and profiles.
2. Content Creation Without Any Plan
Some people believe that the more post, the more engagement with viewers. But it is wrong. Our deep experience in Instagram marketing shows that extra publishing is not a successful policy. You must publish your posts based on a defined program with regular periods. We suggest you design a content calendar for your Instagram marketing.
What are the best time intervals for publishing your posts? How many posts are appropriate every week? The answers to these questions are depended on your business and budget. you have to make a balance between the quality and quantity of your posts.
If you have any questions about this issue, click here end enjoy the free of cost counselling service of Chidma agency.
As you have known, using hashtags (#) for attracting more followers is necessary for Instagram marketing. but you must careful to select the correct ones. In the following we will show you four common mistakes in using # on Instagram:
• Extra use of Hashtag
Extra use of Hashtags hurts Instagram marketing. some brands think if use more Hashtags, they can gain more followers. But extra use of it can cause users to think you are Spam.
How many Hashtags are proper for an Instagram post? We usually suggest our clients that use 3 or 4 Hashtags for every post in beginning.
• Selecting the unnecessary Hashtags.
Selecting the correct Hashtags can increase reach. It means more people get aware of you and your sales will be raised. Avoid using unnecessary hashtags and unrelated keywords.
Furthermore, some people try to show the characters of their products on a hashtag but our experience shows the best place for this issue is the caption. Our client gains better results from this policy.
• Using Hashtags with spelling mistakes.
Check your post before publishing and take note of the spelling of your Hashtags. Even one mistake can cause viewers to think you are inexperienced and they cannot trust you.
• Using Hashtags without any research
You have to search for your hashtag (like keywords) and avoid using a hashtag without any search. For this purpose, we suggest you three paths:
• Using tools that can find hashtags on Instagram such as Hashtags.
• Discovery of the Hashtags that your competitors have been used
• Counselling with expert Instagram marketers. Click here for this issue.
4. Extravagance In Advertising Your Brand
Your page must be attractive to your followers. It is the golden point for your success. If you want to speak about your brand extravagantly, your leads will leave your page and it is trouble.
Imagine you own an agriculture tools company and advertise your brand on a page belonging to a toy store. Do you think kids will be interested in your brand and you can increase your sale? Always determine your target customers, take note of their tastes and personality and advertise on pages that are related to your business niche.
When you publish unrelated ads on your Instagram page, your followers suppose you are an inexperienced merchant and that gaining money is more important for you than their requests. So, they don’t trust you and may leave your page. It hurts your online business.
7. Publishing Extra Ads On Your Page
if you want to be a success in the digital marketing world, you should regard your audience and take note of the user experience (UX). In Instagram marketing, your followers expect to see high-quality content on your page. they follow you because of your attractive posts. when you publish extra affiliate ads on your page, it will be tedious for your followers. Hence you may lose lots of viewers.
8. Amusing Deceitfully Your Followers
Some people think through buying followers or publishing spam comments can deceive viewers and gain more traffic. They suppose it is a short way for reach to success, but real success takes time and effort. Amusing deceitful manner is not only against the rules of Instagram but also causes your target audience never to trust you. We suggest you focus on the natural growth of your account.
9. Publishing Low-Quality Content
We always say that content is the heart of digital marketing. publishing low-quality content may cause unfollowing your audience. Instagram is a visual platform; hence the quality of images and videos is critical for your Instagram marketing.
For taking high-quality images and videos, you should:
• Take pictures and videos during the day. The time of sundown and sunrise are the best times.
• Never take images and videos after sundown.
• Avoid taking images and videos in direct sunlight.
• The best light for taking a picture is natural light.
Conclusion
You found 9 mistakes that you must avoid of them in your Instagram marketing including not improving the Bio of Instagram, content creation without any plan, the wrong use of Hashtags (#), extravagance in advertising your brand, promoting unrelated ads on your page, publishing extra affiliate Ads on your page, amusing deceitfully your followers, publishing low-quality content. if you have any questions about this issue, please contact us by clicking here.