Instagram biography (Instagram bio) is an ability of Instagram that shows viewers who you are, what you want to present and why they must attend to your brand. So, an Instagram bio is valuable for your brand and it has worth it that you spend enough time to create an SEO bio.
Sometimes Instagram bio is the first connection between you and your target viewers that found you by clicking on Instagram hashtags. Now you must ask yourself “Is your biography as clear and attractive as someone wants to follow you?”, ” Does your Instagram bio present the great point of your brand?”
A great Instagram bio is the vitrine and personality of your brand. it encourages the users to click on your bio, visit your page and even follow you. So, in this paper, we want to speak about Instagram bio and you will learn how to write an SEO Instagram bio.
➡ A podcast of this article has been provided for your listening pleasure:
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What Are Instagram Bio and The Importance Of Its SEO?
Instagram bio is one of the important parts of your Instagram profile that is located under your profile logo. You can write important things such as text, images, hashtags, a related link, and your connection information (for example your email, address, and phone). You can write to 150 characters on your Instagram.
Instagram let you introduce yourself, your goals, and why viewers must follow you. You must do it just in several sentences in your Instagram bio. You can write your Instagram bio with specific fonts to attract viewers.
As you know Instagram pay attention to pages with high SEO optimization ranking on Instagram. Instagram bio is one of the important options for increasing your ranking.
Main Parts Of Instagram Bio
A correct Instagram bio must be had five critical parts. At follow we introduce this part;
• Image of profile: it must be clear and have a high quality
• A descriptive Username
• Text of Instagram bio: it must be appropriate and complete
• Connection information
• Call to action link (CTA link)
How To Create A Great SEO Instagram Bio?
1. To Be Creative In The Selection Of The Name Of The Instagram Bio
The first step for creating a great SEO Instagram bio is to be sure that the name of your Instagram bio is your real name. Of course, there is a difference between the name of your profile and your username on Instagram.
Your Instagram bio name assures viewers that this page belongs to you, not to a crafty person. So, your Instagram bio-name must be permanent. So, it has an effect on the number of your followers and plays an important role in Instagram SEO.
When users try to find you on Instagram, the searching process is performed just based on your name and username. therefore, it is important that your Instagram bio-name is the same as the name that viewers are searching it.
2. You Can Use From Name Field To Share Your Target Keywords
As you know the name field in your Instagram bio is different from your username. so, you can arrange the field of your Instagram bio-name without any change on your username. For this purpose, you should try to leave your critical keywords om this field. It helps you to improve your SEO on Instagram.
3. Bold Your Target Audience and Your Skills
A correct and appropriate Instagram bio must be explaining your business very well. it also should determine which people can benefit from your business. For example, if you are a blogger tourist, you must explain clearly how you can help other tourists for having a good experience during their trips.
• Tag related accounts and share the hashtag of your brand on the Instagram bio. It will help viewers to find you easier. so, it will cause to increase your followers. This is an important tip for your SEO Instagram bio.
• Create a Call-to-action link for your link on your Instagram bio. It can help you to attract more viewers to your page and increase your followers. So, if you want to improve your business on Instagram pay attention to the Call-to-action links.
• Select a clear and high-quality image for your Instagram bio profile. Users usually attempt to images and it can encourage them to visit your page.
• Use highlight stories of Instagram in your Instagram bio
• Create a cover from Instagram highlight stories for your Instagram bio.
• adding your website Link to Instagram bio
Instagram Against other social networks has a lot of determination about leaving clickable links on it. Now Instagram let users put just one clickable link on their profiles. You can put this link on your Instagram bio.
Most businesses use links to transfer their followers to their websites. it’s a great job. But there is a big challenge for online marketing businesses because they won’t transfer their followers to different pages of their product, campaign, webinars., etc. because unfortunately, Instagram let them leave just one link on their profile.
For solving this problem, some business tries to update the link of their website every day. They try to transfer their followers to the page of their products.
There is a problem with this solution, the field of the Instagram image cannot be in chronological order, so when a business post says “link in bio” it may mean that it is different between the real link and that link.
4. Add Your Email To Your Instagram Bio
However, adding the link of your website to your Instagram bio is always a good idea but nowadays users try to share their business emails on their Instagram bio. It helps their followers to connect easily with them.
in addition, it may cause you to lose a lot of DMs and comments but if you have a lot of followers, the advantage of sharing your email is more than the damage of losing comments and DMs.
Conclusion
Instagram bio is one of the important parts of your Instagram profile that is located under your profile logo on Instagram. it lets you introduce yourself, and your goals just in several sentences in your Instagram bio. So, it can help you to gain more followers and a high Instagram ranking. so SEO optimization of Instagram bio is very important.
In this article you learn 10 important tips to create a great SEO Instagram bio including being Creative in the selection of the name, sharing your target keywords in your Instagram bio, using the name field, bolding your target audience and your skills, tagging related accounts and share the hashtag of your brand on the Instagram bio, creating a Call-to-action link, selecting a clear and high-quality image, Using highlight stories of Instagram in your Instagram bio and creating a cover from Instagram highlight stories, putting a clickable link on your profiles and adding your email to your Instagram bio.
