If you have a business account on Instagram with a lot of followers and a few sales, join the Chidma agency in this article to solve your problem. Do you know about user engagement strategy? it is a critical factor that there is not a direct relationship between it and your followers’ number. It is related to how much your followers are interested in your content and are active on your page. No matter you have a small business or own an extended international company, user engagement is one of the important factors for success in your online business. however, attracting target audiences is the important goal of your digital marketing (especially social media marketing) but along with increasing the number of your followers, you must be concerned about rising your user engagement. User engagement has a critical role in growing up your sales. Why? Because you couldn’t expect content with a few comments, like sharing, saving, etc. to augment the traffic of your website, brand awareness, conversion rate and sale. Hence, the expert social media marketing team of Chidma agency wants to speak with you about user engagement, and its importance for your Instagram business and show you the best practice for increasing your user engagement rate. Keep reading to cover all of them and more. ➡ A podcast of this article has been provided for your listening pleasure: [lwptoc] What is The Definition Of User Engagement On Instagram? Let me to defined it simply; when you published a post on Instagram, your followers may like, save, share, mention or leave a comment on it. Instagram call these actions “user engagement”. when you have a high user engagement rate, it means that you can create content that is interesting to your followers. But how you can calculate the user engagement rate of your page? keep reading to show you in the next part of this article.   How To Calculate The User Engagement Rate Of An Instagram Page? Researches show that a good user engagement rate dependent on the type of business, number of followers and kind of content varies between 1 to 5. But how you can calculate your user engagement? there are two ways for calculating it: • Calculate it by the following formula: ((the number of likes and comments) ÷ the number of followers) × 100 • Getting help from some online tools We will speak more about this issue in the final stage of our user engagement strategy when you have to measure your progress.   Why User Engagement is Important for Rising Your Business On Instagram? If you want to know why the user engagement rate is more important than your followers’ number on Instagram, read this part. Before we dive into this subject, let ask a question; do you know what is the important concept of Instagram? yes. exactly, communication is the main concept of all social media platforms such as Facebook and Instagram. If you want to be a success in this platform, you have to play based on its nature. In the following, you will find out how user engagement can impact your Instagram marketing. • However, increasing your real followers is important for your branding, but it can increase your sale unless they engage with your page. To rise your sale, you have to encourage your followers to be active through the tips that we will say. • A high User engagement rate can increase the number of active followers. It will be great for your brand. when they spend time engaging with your page, it will be more possible to spend time visiting your website or entering the buying process. • The Instagram pages with a high user engagement rate will be more seen on Explore. It can increase your followers more and more. • The last algorithm of Instagram allows pages with high user engagement to be seen more quickly than others. Take note that it be awarded to pages with a high user engagement rate not high follower!!!! Now, let’s get going to know how we can increase our user engagement rate. Keep reading to find out 18 golden tips in the following.   How To Increase The User Engagement Rate On Instagram? So far, you found out the meaning of user engagement, and its importance and learn how to calculate its rate. Now, it is time to show you the best strategy to increase it. let’s get going to pass the following steps to rise your user engagement rate on your Instagram business page. Before starting, please take note that we design the following strategy based on our deep experience in social media marketing, hence in every step that you need our help please contact us by typing your question in the left-side chat box.   The First Stage: Increase User Engagement Rate By The Focus On Your Content Content is the heart of all digital marketing services, including Instagram marketing. your followers follow your Instagram business account because of your content. Hence, if you want to rise your user engagement, first you must create attractive content that persuades them to engage with it. In the following, we show you 7 pro tips for improving your content to rise your user engagement. So, keep reading to know them.   1. Take Note Of The Designing Your Images and Video Covers Instagram is The Home Of Images and Videos. Hence you must create valuable images with high quality. In addition, take note of designing a charming video cover. In the following we show you three tips that you have to think about them before creating content: • Your followers after seeing your image content must be persuaded to like and save your post. • Your image content must be very funny, trendy or contain a valuable concept to entice your followers to share it with others. • The concept of your image must encourage your followers to leave a comment. Hence, avoid publishing an image without regard to how it can increase your user engagement. try