Nowadays all business tries to use memes for their digital marketing. memes are very popular among people, especially the Z generation. They have the ability to high sharing, so can promote your brand quickly. Designing a meme is easier than the other digital marketing services and you can practice the economy with them. But the critical point is that you can design a powerful strategy for your meme marketing. In the present article the Chidma agency with more than 20 years of experience in digital marketing services, want to show you a functional practice to draw a meme marketing. So, keep reading to learn a new digital marketing skill or brush up on your exciting knowledge. ➡ A podcast of this article has been provided for your listening pleasure:  [lwptoc] How To Use Memes for Digital Marketing Purposes? We try to explain a three-stage practice to draw a memes marketing. in every stage, you will learn various steps to increase your efficiency. Let’s get going to draw our strategy.   The First Stage: Think About Your Brand and Customers   1. Recognize Your Target Audience. Before starting to work ask yourself what is your goal in using memes in your digital marketing. why do you select meme marketing? connecting with your target audiences is the first step of digital marketing. For this purpose, detecting the behaviour patterns is essential. In this situation, memes are the best content to connect with the users by behaviour patterns. So, you must recognize your target audience and their taste. You must know if your addressers are Z generation or their parents. So, first, imagine your target audiences, and think about their age, job, etc. after that, let’s go to the next stage of memes marketing strategy: the characters of your proper memes. 2. Try To Define Your Proper Memes However, creating memes is supposed to be easy, but if you want to create an effective meme, you have to comprehend the object of memes and their special format. You must take note that the expression and phrases that use in memes only coincide with the unique images. So, you cannot use every text on every image.   3. Think About The Relation Of Your Brand With Memes No matter whether you are going to design your specific meme or use ready memes, it must be related to your brand. you should think about that which kind of witty is appropriate for your brand. For this purpose, we always suggest our clients think about their “brand voice”. Do you know what is your brand voice? Let me tell you an example: if you own a Sportswear company, your brand voice will be energetic and active. A low and relaxed voice is not appropriate for your business. But if you own a baby clothes company, your brand voice must be lower and relaxed. The result of stage one (recognizing the target audience) can help you in this issue. despite all that, if you couldn’t determine your brand voice, click here for the expert team of Chidma agency to help you.   The Second Stage: Start To Work For creating a perfect meme, you must be a witty nature person or get help a someone that has a witty personality. You must be familiar with the language of memes. If you are ready, let’s get going to continue our memes marketing strategy. But, before diving into our job, we suggest you see the effective memes that are designed by the expert and witty team of Chidma agency ????.   1. Design Your Memes. It will be perfect if you can design a specific meme for your brand. for this purpose, you must: • Think about a funny related subject. • Select an appropriate format and template for it: image, video, gif, etc. • Take a picture or video of your products that can get into a meme. • Write a funny and attractive content • Think about its design and typography. The professional meme marketing team of Chidma agency are ready to help you with this issue if you click here. In addition, you can click here to see some specific memes that are created for special brands. 2. To be Creative  If you don’t have any idea for creating your brand-specific memes, we recommend you two suggestions: contact whit us or reuse ready famous popular memes by changing them for your purpose. There are lots of popular memes, be creative and by adding the appropriate funny phrase and exertions, nostalgic images, etc. change them. Take note of getting the permission of the original designer.   3. Select New and Fresh Memes. Take note that memes walk with trends, hence they have a short period. So, you must replace your old memes with new one. the memes production is almost easy but you have to always refresh them. Using old memes instils that you are not updated. It can hurt your brand. We suggest you get help from a professional language meme to create a new one. 4. Avoid The Extravagance Using Of Memes. Memes are not the only content of your digital marketing strategy. They are complementary to other contents. You must take note of creating valuable content for your website and social media pages. It is not common to use a CTA (call-to-action) in a meme or guide users to the landing page through a meme. Memes usually use for branding.   5. Hold Meme Challenges and Contests. You can see some attractive challenges on social media that their style is similar to memes. Most of them are a kind of meme marketing that try to promote a brand. for example, the challenge of “Ten years challenge” hold by the “Kaya skin clinic” invite users to present their pictures for 10 years. The final slogan of this challenge was that age is just a number if you are a client of Kaya. Take care of your hair and skin with Kaya methods. Try to design such challenges and contests for

Imagine you are searching about various sneakers on Google, then Google shows a lot of related pictures on its result page. It is charming, yes? You will be interested to visit some of these pages. So, images are a very important part of an SEO site to increase the rate of viewers. But you must let google show your photos on its results pages. How? By creating an SEO-Friendly Alt text for your images. Join us to understand how you can write an SEO Alt text for your image and 6 important tips that have influenced your SEO optimization. Let’s go!!  ➡ A podcast of this article has been provided for your listening pleasure:  [lwptoc] What Are An Alt Text and Its Importance In SEO Sit? An Alternative Text (Alt text or Alt tag) is a descriptive phrase that you tag it to a picture for explaining the subject of it. Every image on a website must have an Alt tag because Google uses them for detecting and classifying the images based on their subject. So, websites that use images with Alt tags, gain a high-value score from Google. Since “Google image service” is specified for images that have an alt tag. Many Google users are attracted by these images to click on the address of the related website. So, it affects the traffic of a website and SEO site optimization. Also, when you want to upload content on your website, the first Yoast SEO investigates your website and requests to add at least one picture with an Alt tag to your content. So, ALT tags are important for an SEO site. Because they let Google show images in its vitrine: google results. Also, blind and people with sight disorders can understand the subject of images because google services read Alt texts for them. In addition, when the internet has a low speed or other problems like that, users can understand the subject of images. So, Alt tags help you to improve your SEO site by increasing the traffic to your website. If you are interested to know more about” Images ALT tags and their effects on improving your SEO site “please click here.   Example Of An SEO Image ALT Tag Now you understand the meaning of Alternative texts (Alt texts or Alt tags), so, let to see an example of an image Alt tag. You can see below an example of an HTML Alt tag: <img title=”“image” src=”“image.jpg”” alt=”“image” /> As you can see above, there are three parts in an Alt tag. Now we want to explain and investigate their application of them: • Img title: it is the title of your image. You must select an appropriate title for your image. • Src: this part is related to the address of the image. If you want to upload a picture on your website, you must write the address of your image in this part (an area that is saved). • Alt: this part is related to the Alt tag. You must put your Alt tag between double quotation marks. Among these three parts, however, title and alt are not technically real tags but we call them “title tag” and “alt tag”. Actually “alt tag” describe the object and application of the image. so. If you imagine that a picture is a button for buying X, so, its “alt tag” should be “button to by X” or something like that. One of the questions that people also ask, is how can find the title tag. If you move the mouse on a picture, a title tag will appear and you can see it. Another question is what is the role of “title tag”? it is a simple guide about a picture or an attractive suggestion to encourage people to click on it. So, about the previous example, the button to buy X, the “title tag” play as a “call-to-action” tool. For example, the title tag should be something like: “Pay only 20 $ to buy X”. Images usually need an alt tag for being more visible on google. Images that are designed to decorate a website, must be put between the CSS codes, not HTML codes. If you cannot put them between CSS codes, you should not fill out the Alt tag. In this way, search engine motors cannot find these images.   The Important Tips To Create An SEO-Friendly Alt Tag for A Photo In this part, we want to write about the best 6 tips to create an Alt tag for an image.   1. Describe Your Image In The Best Way To Give A Good SEO Ranking. an alt tag is an important factor for detecting a photo by search engine motors like Google. In addition, is a useful way for blind people to get the object of an image. Therefore, you must describe your alt tag in the best way. Also, images that were used just for decorating your website, must be put between the CSS codes, not HTML codes.   2. The Length Of An Alt Tag Must Be Appropriate for An SEO Site. Never use a short phrase to describe your image because it is not satisfying. For example, if you want to upload the image of a pair of shoes on your website, you should give enough appropriate information about it including the range of colors, stuff, different models, etc. in fact you must use describing phrases for alt tag. So, it will be clearer for the users. If you use very long phrases for your alt tag, google does not read them for blind and people with sight disorders. In addition, for describing an image you must just imply totality. There is not necessary to write about details. The appropriate length for an image alt tag is about 125 characters.   3. Use Important Keywords In Alt Tags and Their Effect On The SEO Site. Google cannot detect the weak points of your text content. But Google can find out the relationship between the image alt

One of the challenging topics in an SEO site is the loading speed of the website. various factors can affect the website speed. therefore, most people cannot understand Why is their websites very slow. In this article, we try to show the most important points that affect the speed of a website and learn how to resolve these problems. So, join us in this article. Ok, now, let’s go!  ➡ A podcast of this article has been provided for your listening pleasure:  [lwptoc] Does Site Speed Affect Google ranking and SEO site? If you have a website, you will try to improve factors like user-experience, high traffic of a website, etc., because if you gain a high UX, it will have every important effect on your SEO ranking. The loading speed of a website is an important factor in an SEO site and has a huge effect on your google ranking. If you are interested to know more, please click on “Why website speed is important in SEO sites”.   What Is a Good Page Speed For SEO? If you have a website, you may have a lot of questions about the loading speed of your website, including how fast should a website load. What is a good site speed? What is an acceptable page load time? In this part, we want to answer your questions. If you have an eCommerce site, loading within 3 seconds or 2 seconds is ideal. About 40% of users will wait for loading your website for 3 seconds, then they will leave your website. in addition, pages with load times between 0-2 seconds have the highest eCommerce conversion rates In addition, researches show that the highest impact on conversion rates belongs to the first five seconds of page-load time. Also, 0-4 second load time is the best time for conversion rates.   How Can I Improve My Website SEO Speed? There are some points that if you do them, you can increase the speed loading of the website. The most important suggestion which was considered by specialists of SEO and experts in the design of websites included: Use Of Proper Host Selection and use of a proper host can affect the speed loading of your website and also affect its SEO, directly and indirectly. the professionals claim that the host is the base of every website and the most efficient factors are dependent on that. So, if you want to not change your host, first please select the best host for your website. because changing the host may result in a decrease in the degree of your website in google. Also, we do not propose using a common host at all. It is true that by using them, you pay a bargain. However, using several websites from a server, ram and CPU decrease the speed loading of website and files. This subject can direct affect on degree and SEO of your website. thus, because of having problems and bugs in common hosts, we suggest you do not use the large and most visited website.   Design And Coding Of A Website It can be said that coding is the second important point and you should pay special attention to it. So, be careful in the selection of the company that designs the website for you. Because the coding and design of the website is professional work, it needs profession and experience.   Compacting Of Server Output Codes of CSS and JS have comments and spaces in themselves, so, they do not have a special effect on your website. thus, by removing them, you can decrease large volumes of JS and CSS. if you, do it, it will be a huge effect on the speed of loading your website. in addition, for this purpose, you can use Gzip. If you active it on your website it can easily help you.   Optimization Of Videos And Images You must always use files, videos, and images on your websites that have a very low size. It has an important effect on the speed of loading your website. it claims that optimization of this site can improve the loading speed up to twice. For this purpose, there are free programs and tools that by using, you can easily optimize your files.   Format Of Website Sometimes people select some formats for websites that are very complex and have huge sizes. For example, graphical or mobile formats have huge sizes. It can cause the loading speed of your website to be decreased. So, it is better that you use optimized formats that are simple formats with low size instead of complex huge formats.   Security Of Website Nowadays hackers are big trouble for websites. If you want to protect your website from hackers, you must be using an updated security system on it. It will be caused by increasing the optimized use of the website ‘s sources. So, you will have a high speed of loading. Thus, be careful in the selection of a security plugin.   Why Is My Website Very Slow?   Anyway, you still may have a problem with the loading speed of your website. You must know that other factors may affect the loading speed of your website including ● network congestion ● bandwidth throttling and restrictions ● data discrimination and filtering ● content filtering so, to fix a slow website you can use the following simple steps too: ● Clean up your unnecessary website code ● Check your PHP version. ● Find slow-executing queries. ● Check your content and analyze slow website content. If you want to know more about this problem and how you can solve them, please click here. Also, there are website speed optimization tools that can help you to optimize the speed of your website. for getting more information about speed optimization tools and their price, please click here. Does CSS Slow Down The Website And Affect SEO? Actually, yes! As you know CSS is a render-blocking, so, if all

User-experience from a website is one of the important factors of SEO. When an online page loads very fast and is ideal, more users are interested to visit it. So, website speed has a direct effect on the rate of its viewers. In addition, users are more interested to spend time on a website with a high- loading speed. For there more, the character of high loading speed can play as a good advertisement for a website, and over time, more viewers will be interested to visit it. so, it will affect the traffic to your website. These factors (user satisfaction, high traffic of a website, and spending a long-time on it) because you can gain a high UX (user-experience) has a very important effect on your SEO ranking. So, join us in this article to show more important tips about page speed ranking factors and their influence on the SEO optimization of your website. But before starting to read, if you are interested in “How to improve a website SEO speed” please click here. Ok, now, let’s go!  ➡ A podcast of this article has been provided for your listening pleasure:  [lwptoc] What is Site Speed? When we speak about site speed and its effect on SEO site is the amount of time that a user spends to load a page, from the moment click on the page to complete the upload. How much spending time loading a page is shorter, viewers will be more interested to keep reading in other word, the speed of a website will encourage users to stay on it.   Host Speed and Its Effect On SEO Site? The host has a very important effect on the website loading speed. Therefore, it has a direct effect on the SEO site. So, it is necessary that pay attention to some important tips about it:  ● Host provider: the number of software and hardware sources specified to host.  ● Server configuration: used server web and the process of server configuration affect the speed of website loading speed.  ● Location of server: theoretically, the closer distance between server and viewer, the speed of loading the website is higher.  ● Hardware server characters: the strong hardware server of the home has a good effect on the speed of processing of requested data.  ●  The framework of the network: the amount of bandwidth that is specified required. Does Site Speed Affect Google Ranking and SEO Site? SEO is a set of activities for improving your ranking on google, so, just one factor has no important effect on your google ranking. Anyway, the website loading speed results in direct or indirect effects on the SEO site. If you want to know why website speed is important, we presented five reasons for it:   1. Most Indicators Of SEO Are Dependent On Site Speed Imagine you have a site with good indicators; therefore your site will be having the best structure and it will be having good SEO quality, targeted and related matters. If your website will be not accessed by users at the optimum time, unfortunately, they will leave your website and it has no opportunity to see your good quality content. Thus, it appears that the speed of loading your website impacts SEO. Typically, everything will start from an optimum speed of loading of your website and other factors have secondary effects. So as mentioned above, the speed of loading of a website affects SEO directly and indirectly.   2. The Speed Of Your Website is One Of The Factors That Affect Your ranking Google always says a website with a high loading speed will help you to gain a good ranking for google. For example, google present a new service, speed update, for ranking websites based on their speed for searching by smart cellphones. So, the loading speed of websites is a critical option in an SEO site. Please pay attention that the seed just affects the Google ranking of websites with a low loading speed because they gain a low ranking from google. But the speed of a website doesn’t have any direct effect on the google ranking of websites that have high loading speed. Put it the easy way, Google does not have any special point for websites with high speed. However, the high loading speed will have a lot of indirect effects on your SEO site. So, now just websites with low-loading speeds will be hit by google, but we don’t know what will be happened in the future!   3. The Effect Of Website Loading Speed On The UX (User-Experience Design) User experience” is all aspects of a user’s interaction with a website (in fact digital marketing or company and its services or products). It is one of the critical factors for google that affect SEO sites and Google ranking. Improvement of your website loading speed has an important effect on the satisfaction of users. Viewers will be happier when they feel your website is not time-consuming. They can easier find their needs and so, they will buy more things. Although for this purpose you need high-quality content too. So, google assumed your website was a good search result. If you are interested to know more about the effect of UX on your online business, please click here.   4. The Effect Of Website Loading Speed On The Quantity Of Sale Nowadays, there is high competition among online shopping websites and google users are searching to find the best websites for buying or selling. so, if you want to be successful in this marketing, you must know that the speed of your website with other SEO factors plays a critical role. Therefore, designing a good website is a very hard and important task. For example, if your data has a low loading speed, users will be tired and leave your website. because everyone hates time-consuming. google assumed it as a very bad point for your website and you will lose your ranking. So, you will go