Why Website Speed is Important In SEO?

Why Website Speed is Important In SEO

Why Website Speed is Important In SEO?

User-experience from a website is one of the important factors of SEO. When an online page loads very fast and is ideal, more users are interested to visit it. So, website speed has a direct effect on the rate of its viewers. In addition, users are more interested to spend time on a website with a high- loading speed.

For there more, the character of high loading speed can play as a good advertisement for a website, and over time, more viewers will be interested to visit it. so, it will affect the traffic to your website.

These factors (user satisfaction, high traffic of a website, and spending a long-time on it) because you can gain a high UX (user-experience) has a very important effect on your SEO ranking.

So, join us in this article to show more important tips about page speed ranking factors and their influence on the SEO optimization of your website. But before starting to read, if you are interested in “How to improve a website SEO speed” please click here. Ok, now, let’s go!

 ➡ A podcast of this article has been provided for your listening pleasure: 

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What is Site Speed?

Why Website Speed is Important In SEO Sites
Website Speed

When we speak about site speed and its effect on SEO site is the amount of time that a user spends to load a page, from the moment click on the page to complete the upload. How much spending time loading a page is shorter, viewers will be more interested to keep reading in other word, the speed of a website will encourage users to stay on it.

 

Host Speed and Its Effect On SEO Site?

Why Website Speed is Important In SEO Sites
Host Speed

The host has a very important effect on the website loading speed. Therefore, it has a direct effect on the SEO site. So, it is necessary that pay attention to some important tips about it:

 Host provider: the number of software and hardware sources specified to host.

 ● Server configuration: used server web and the process of server configuration affect the speed of website loading speed.

 Location of server: theoretically, the closer distance between server and viewer, the speed of loading the website is higher.

 ● Hardware server characters: the strong hardware server of the home has a good effect on the speed of processing of requested data.

 ●  The framework of the network: the amount of bandwidth that is specified required.

Does Site Speed Affect Google Ranking and SEO Site?

SEO is a set of activities for improving your ranking on google, so, just one factor has no important effect on your google ranking. Anyway, the website loading speed results in direct or indirect effects on the SEO site. If you want to know why website speed is important, we presented five reasons for it:

 

1. Most Indicators Of SEO Are Dependent On Site Speed

Why Website Speed is Important In SEO Sites
The effect of Site Speed Affect Google Ranking

Imagine you have a site with good indicators; therefore your site will be having the best structure and it will be having good SEO quality, targeted and related matters. If your website will be not accessed by users at the optimum time, unfortunately, they will leave your website and it has no opportunity to see your good quality content.

Thus, it appears that the speed of loading your website impacts SEO. Typically, everything will start from an optimum speed of loading of your website and other factors have secondary effects. So as mentioned above, the speed of loading of a website affects SEO directly and indirectly.

 

2. The Speed Of Your Website is One Of The Factors That Affect Your ranking

Why Website Speed is Important In SEO Sites
Speed is one of the factors the search engine uses to determine user experience.

Google always says a website with a high loading speed will help you to gain a good ranking for google. For example, google present a new service, speed update, for ranking websites based on their speed for searching by smart cellphones. So, the loading speed of websites is a critical option in an SEO site.

Please pay attention that the seed just affects the Google ranking of websites with a low loading speed because they gain a low ranking from google. But the speed of a website doesn’t have any direct effect on the google ranking of websites that have high loading speed. Put it the easy way, Google does not have any special point for websites with high speed.

However, the high loading speed will have a lot of indirect effects on your SEO site. So, now just websites with low-loading speeds will be hit by google, but we don’t know what will be happened in the future!

 

3. The Effect Of Website Loading Speed On The UX (User-Experience Design)

Why Website Speed is Important In SEO Sites
UX (User-Experience Design)

User experience” is all aspects of a user’s interaction with a website (in fact digital marketing or company and its services or products). It is one of the critical factors for google that affect SEO sites and Google ranking.

Improvement of your website loading speed has an important effect on the satisfaction of users. Viewers will be happier when they feel your website is not time-consuming. They can easier find their needs and so, they will buy more things. Although for this purpose you need high-quality content too. So, google assumed your website was a good search result.

If you are interested to know more about the effect of UX on your online business, please click here.

 

4. The Effect Of Website Loading Speed On The Quantity Of Sale

Why Website Speed is Important In SEO Sites
Website Loading Speed and The Quantity Of Sale

Nowadays, there is high competition among online shopping websites and google users are searching to find the best websites for buying or selling. so, if you want to be successful in this marketing, you must know that the speed of your website with other SEO factors plays a critical role.

Therefore, designing a good website is a very hard and important task. For example, if your data has a low loading speed, users will be tired and leave your website. because everyone hates time-consuming. google assumed it as a very bad point for your website and you will lose your ranking. So, you will go out from the vitrine of google and it means you will have a decrease in your sale.

however, the hundredth of a second of speed does not have a significant effect on your ranking but it may have a significant effect on the amount of the sale. Because of better UX, over time the traffic of your website will be increased and you find out it has good direct and indirect effects on the number of sales.

For example, Walmart is one of the best and most famous retail websites. However, this website has a fast-loading speed, but the managers of this online business decided to increase the speed of their website and the results of their decision were wonderful. For every one hundred milliseconds increase in the speed of website loading, they have a one percent increase in their incomes.

 

 

5. The Effect Of Website Loading Speed On The Registration Of Pages On Google

Why Website Speed is Important In SEO Sites
The Effect Of Website Loading Speed On The Registration Of Pages On Google

As you know, the robots of google crawl on your website and investigate it. One of the important things that have an effect on the content indexing of your website by google is the speed of your website.

If I want to put it easy, increasing the speed of your website, increasing the speed of google to investigate your pages. So, on a website with low speed, google may not investigate some pages. However, you may create very valuable content, but google cannot find it and therefore doesn’t show it on its result page. Over time it will have the worst effect on your SEO ranking.

 

Conclusion

In this article, you found many important tips about the speed and host speed of your website and its effect on your google ranking. For example:

You found out that most indicators of SEO are dependent on site speed. In addition, you understand why the speed of your website is one of the factors that affect your ranking. Also, you get a critical point about the effect of website loading speed on the UX (user-experience design) and the effect of UX on your SEO ranking.

The effect of website loading speed on the number of sales is another important object that has a huge effect on your business. Finally, you understand the effect of website loading speed on the registration of pages on google and its effect on your online business.

If you are interested to know “what is the best speed for your SEO site in 2024” please click here.

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