Nowadays, user experience (UX) is one of the most important Concepts that you can find out on many websites, especially e-commerce sites. there is a direct relationship between user experience designing techniques and user satisfaction.
So, SEO user experience has a lot of methods that website designers must follow them. user experience is really important to induce a good feeling in viewers and attract them to your online business or website. So, website designers pay a lot of attention to UX.
So, as you guessed, User experience is one of the important topics of SEO. Actually, user experience is a new concept of SEO that can play a very important role to improve the Google ranking of a website.
For a better understanding of the role of user experience in SEO, let to ask some questions about your website.
• Is your website user-friendly? how many users can employ your website easily?
• Is the content of your website enough excited? Are users interested to spend a lot of time on your website and stay on it for a long time?
• Do users think that they spend a useful time on your website?
• Is your website secure enough for the users so they can Trust it?
• Is your website mobile-friendly and users can find it on their smart cell phones?
Actually, user experience can answer all of these questions. The answer to these questions can change the Google ranking of your website. join us to know more about it.
If you are interested to find out more about why is user experience the most important factor for SEO, please click here.
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How Can I Improve My SEO User Experience?
The relationship between SEO and user experience can be explained by this form: the goal of user experience is to make users happier and more satisfied, and the goal of Google search engines like Google is to find the best websites that help users to find their requests easily and make them more satisfied and the goal of SEO is satisfying Google.
So, we want to show 6 critical ways to improve your SEO-user experience on your website:
1. The Effect Of Speed On SEO User Experience Of A Website
The loading speed of your website is one of the most important topics that the Google search engine is very sensitive about it. The website with a very low loading speed, gain a very low ranking from Google. therefore, that website cannot specify the first Google results page to itself.
So, first, you must try to improve the speed of your website. Imagine you perform all the necessary things that there are on the SEO checklist, but your website needs a lot of time for loading. Unfortunately, viewers never wait for loading a website for more than 3 seconds. So, you must try to increase the loading speed of your website, how?
Try to use a little user plug-in on your website. never set up a lot of them on it. In addition, CDNs can help you to improve the loading speed of your website. You can set up internal or external CDNs and with the help of them increase the loading speed of your website. If you are interested to know more about it, click on “5 important tips to improve my website SEO speed”.
User experience SEO -the user experience technique that tries to find the needs of users. Then UX tries to answer the user’s requirements. The loading speed of a website is one of the important things that users are sensitive to. Research shows that the viewers just wait 3 seconds for loading a website. so, user experience and SEO are sensitive to the loading speed of a website.
2. Your Website Must Be Responsive
the research shows that 80% of users prefer to search on search engines on their smart cell phones. So, it’s really important for the SEO of a website that your website be responsive on a smart cell phone. Since the user experience designers always consider the abilities of a website for users that enter by cell phones.
For example, whether they can find and visit it easily? Are the website’s icons, content, elements, etc., shown on a cell phone as well as a PC? Can they search for their needs on a website on their cell phones?
If your website is not responsive, you will lose a lot of viewers and therefore you cannot join Google SERP. Put it easily, if your website is not mobile-friendly, users leave your website quickly and you lose a lot of traffic. It is a bad point in your google ranking and SEO website.
So, you must consider a readable concept, very large or small images, and all of the buttons that must be easily found on your website. Because based on the statistics، every day a lot of users leave websites because they are not responsive and their managers don’t know the reason for it. Maybe because they always see their websites on a desktop.
Therefore, responsiveness is one of the important parts of SEO user experience that can easily change your Google ranking. So, we suggest you read our article about how to make a responsive website.
3. Pay Attention To Title and Headings And Their Effects On SEO User Experience
Same as a print article, the title is one of the important parts of an online article. because it helps viewers to easily find their needs. In addition, tiles help to crawl robots of Google to find out the concept of pages.
Titles and the headers show to viewers and search engines a hierarchical order of your content. They also show viewers and Google robots the concept of paragraphs and parts of an article. In addition, when a viewer is confused and wondering about your page, titles attract him. Also, it helps an absent-mind person to find the main subject. In fact, the main title and heading play the role of a guide for users and search engines.
4. Design A Website With An Operational Structure
Designing a website with the correct structure including menu, navigation bar and etc., is one of the important topics of SEO-user experience. Users don’t always enter your website from the homepage, sometimes they enter from other pages. So, it’s necessary for your website that designed based on a correct menu and navigation bars. The menus and navigation bars can guide viewers to the homepage or other pages.
the programming of navigation of your website must be very exact. A good navigation bar helps users to know that are on the correct page. It also helps them to move between pages. Some websites don’t use a smart Search bar or cannot design it well and useful. For example, by adding some topics like auto-improvement, the suggestion to users, etc., a research bar can improve the user experience index.
Designing a website with an easy intelligible menu and standard navigation bar with a nice future will help you to increase the conversion rate of your website. therefore, you can improve your SEO website.
5. Feedback From Users
When users write their feedback about the qualification of your website or enter into a poll, it will have two important good effects on your business. At the first, the user experience designers understand the user requirements by reading their feedback about the qualification of your website. So, they will try to answer them as well as possible.
In addition, writing suer’s needs on your website directly by themselves is very useful. because there isn’t necessary that a user experience designer to try to find the user’s requirements. Finding users’ needs is very time-consuming. Since, a user experience designer can spend his time to answer to users’ needs, not finding their requirements.
From the point of view of SEO, when viewers write comments on your website, accentuate it, and try to have a relationship with your website, Google allocated a good ranking to it, because this factor is very valuable for Google. In this way, Google understands that viewers use your products or services and try to have a good relationship with your website.
6. Improvement Your Content On SEO User Experience
the quality of your website content is the most important topic in SEO. Writing high-quality content not only answers the user requirements but also gains a high ranking from Google. It is the art of a skilled content writer. In addition, improvement of content is valuable for user experience designers.
For this purpose, you never must write a very long paragraph. A long Paragraph is boring for readers and it will give a negative point on your user experience index.
Another important thing is using alternative text for your images. If the image cannot be loaded, users can understand the concept of the image by reading the alternative text.
The color and type of the font of content must not be irksome for readers. Select them in the form that causes a good user experience for readers.
Improvement of content is a process that causes users to trust your website and confirm it. So, for creating content you must pay attention to SEO and user experience methods. There are a lot of Processes and techniques that can help you. in this part of the article, we want to show some of them.
• Create high-quality valuable content that can answer to requirements of users.
• Use appropriate and compelling titles and headings. Also, use tags for titles and images. it causes your content to be more readable and can attract a lot of traffic to your website. In addition, it will encourage viewers to keep reading
• Always write a short paragraph. it is more attractive for readers and they can get it better.
• Images always are an important part of your content because they call viewers to your website. Pay attention to using alternative text for your images.
Conclusion
This article tried to explain the relationship between SEO and user experience and presented a lot of useful points about improving the user experience and SEO index, including the speed of a website, Your website must be responsive, pay attention to title and headings, design a website with an operational structure, feedback of users and improvement of your content