People spend time with their mobiles in the morning, day and night. Mobile marketing helps you to persuade mobile users and use it to improve your business.
If you are not familiar with the term “mobile marketing”, the expert digital marketing team of Chidma agency want to speak with you about this issue. After reading this article, you know the meaning of mobile marketing, its various types and its benefits for your business.
So, join us in this article to know more.
➡ A podcast of this article has been provided for your listening pleasure:
What is The Meaning Of Mobile Marketing?
Let me explain a simple definition of the term “mobile marketing”; when you try to attract mobile users to your business, you are doing mobile marketing. people spend a lot of time on their mobile, hence when you do mobile marketing, you can introduce your brand to users with any time or place limitations. Through mobile marketing, your target audience can be aware of you when they are walking in the morning, eating lunch, or going to bed for sleeping!
So, mobile marketing is a strategy of digital marketing that is trying to attract mobile users through various types of channels such as cell phones, email, SMS, website and social media.
What Are The Different Types Of Mobile Marketing?
Mobile marketing is a multi-channel digital marketing strategy. Mobile marketing has 7 types strategy that merchants can use of them based on their goals and budget. in the following, we will give you a brief overview of them.
1. Mobile Advertising Based On Applications
This kind of Mobile marketing is done through of cellphones applications. Mobile applications can host and perform advertisements. These ads can be banner ads or teasers and video ads. You can connect with customers through the two following methods in application-based mobile marketing:
• Push notifications
in this method, advertising messages will be shown on a cell phone by some applications such as Shareit, etc. for seeing these ads. There isn’t any need to open a related application. When you download and install an application. You may let it show you push notifications. After that, you will see various ads on your mobile page.
• In-app notifications
These kinds of ads are shown on mobile applications. So, users after opening a specific app such as games will see some mobile ads in the first, mid or end of it.
2. Mobile Marketing Based On Social Media
Social media marketing is one of the important services of digital marketing. most people follow social media platforms on their mobiles. Hence, mobile marketing based on social media is a good strategy for improving your business. for example, when you want to create a post for publishing on Instagram, you must take note that your advertisement must be mobile-friendly.
3. Local-Based Mobile Marketing
Most people walk with their mobiles, hence local-based mobile marketing is a wonderful ability of mobile marketing. Imagine you want your shopping store ads to be shown to users only if they are close to its location. For example, when someone is walking on a street near your store, his/her mobile will show him/her your business ad.
4. Mobile Search Marketing
people are searching for their needs on google on their mobiles. Hence you must optimize your website for google (SEO) and try to design a responsive website.
5. SMS Marketing
SMS marketing is an old but effective strategy of mobile marketing. it is a direct type of marketing in that your audience sees your ads directly. You can inform about your discount, start an event like a webinar, etc. by SMS marketing.
One of the best abilities of SMS marketing is “SMS secretary”. For example, if you want users to see the price list or use free counselling, resend number 2. With this policy, you will have a list of your potential customers and by focusing on them you can easily convert them into real customers. it will increase the conversion rate of your website.
6. Email Mobile Marketing
People check their emails on their cellphones, so your email campaign must be adapted to it. So, your email especially its title and CTA must be responsive on mobiles.
7. QR Code Mobile Marketing
The world of QR codes is very interesting, people can scan them with their smart cellphones and enter a specific website to gain more information about a product or service. In addition, through some QR codes, users can gain specific ads from a company.
What Are The Advantages Of Mobile Marketing for Your Business?
In this part, we want to speak with you about why you must use mobile marketing in your digital marketing strategy. We will show you 6 reasons in the following. So, keep reading to be aware of them.
1. Easy Access To The Audience
If you worry about that how you can access your target audience, we suggest you present your business on their mobiles. Why? Because about 79% of mobile users check it immediately after getting up in the morning. Most people carry their mobiles with them during the day. People spend about 220 mines every day on their mobiles.
2. Make A Personal Connection With Your Audience
Mobile is a personal tool. People save their thing connections on it. If you can make a connection with your audience through their mobiles, the name of your brand will be a personal subject for them.
3. Sent Your Message Quickly With The Mobile
when you want to send a message quickly you use your mobile. More than 90% of mobile messages (SMS) will be read in less than 3 mins. The rate of reading the SMSs by users is about 98%.
Against email marketing, the rate of answering is about 6%, and it is about 45% in mobile marketing. so, SMSs will send quickly, read immediately and answer to them at a high rate. So, you can gain great results from your SMS marketing.
4. Online Shopping With Mobiles is Popular
Do you know more than 78% of searching on mobiles leads to purchases? Users prefer to do online shopping on their smart cellphones. So, you need a website that can join the mobile marketing world.
5. Mobile Marketing is Economics
Mobile marketing is an economic strategy for your small business. the cost of an SMS campaign or designing a responsive website is lower than advertising on TV.
6. User engagement is high in mobile marketing
people will trust you if they can have a good UX (user experience) on your website. so, a responsive website will increase the engagement of users.
Conclusion
Now, you understood the meaning of mobile marketing in the world of digital marketing. in addition, you found out the different kinds of mobile marketing and its benefits. If you want to take advantage of it, you need to design strong mobile marketing. hence the next step is getting to know about the mobile marketing strategy. Click here to start the next stage.