Your domain is the address and the feature of your website. you must select an appropriate domain name for your website. in this article, I want to share my knowledge about the brilliant points that you must take note them before selecting a domain name. So, join us in this article and find out great tips. let’s go!
➡ A podcast of this article has been provided for your listening pleasure:
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1. Using The Name Of Your Brand for Your Domain
In the best situation, your domain’s name must be based on your Brand. For example, the most famous online shopping website in the world is Amazon, and the name of its domain is www.Amazon.com too. Another example is about Chidma company, our domain is www.Chidma.com too. So, when someone wants to find out Amazon or Chidma company on the internet, it’s enough to search their brands or domains easily.
Now imagine that a company select a domain’s name without regard to its brand, for example, imagine the domain’s name of Amazon was www.webshopping.com!!!! when you search its brand on a browser, you couldn’t make a relationship between the famous brand of Amazon and its website address (its domain’s name), yes? Even you may think it’s a fake website!! that is trouble!
2. Select A Domain’s Name With A Long View Of Your Business
Sometimes people buy a domain for their online business and after a long time, maybe changed their objectives. Even I know some people that first buy a domain and after that, they try to start their online business!!!!!
However, you can transfer or change your domain’s name but it’s better to avoid doing it. For this purpose, you can read our article “important tips about a website Domaine”, in that article you will find out tips including how you can change your domain’s name.
Despite all that, it is better that you select a domain name with a long view of your business. Indeed, in advance, you must think about your goals and the future of your business, even imagine all of the things that you hope to gain them. After that, choose a domain name. try to select a name that can cover a lot of objects of the feature of your business.
However, the relationship between your brand, objects and domain name is important but there are other tips that you must take note of them before selecting an appropriate name for your domain. So, keep reading to find out about them.
3. Put The Main Keyword Of Your Website In Your Domain’s Name
When you set the main keyword of your website in your domain, google will understand that there is a correct connection between your business and your domain, it is important for Google. you may ask how?
The crawling robots of google, are crawling all parts of your website including your domain, and when they find out there is a relationship between your domain and your object, Google will give a good ranking to it. For example, “Slow Food” is the name of a website that is about traditional international foods, the name of its domain is also https://www.slowfood.com. So, you can find the main keyword of their website in its domain.
So, find the main keyword of your website and put it in your domain. I always tell this point to my clients and usually they ask me “what will be the main keyword of my website?” too! If it is also your question, I want to show you how to find it, so keep reading.
How we can find out the main keyword of our website?
For answering this question, let me ask some questions. Please write your answers on a piece of paper.
• What will be the main object of your website? In fact, what is the field of your business? I suggest you answer this question and think about your goals and the feature of your business too.
• Why do you decide to build a website or an online business? You want to answer a specific question on your website, what is this question?
• If you want to search your competitor websites, you will search them by a specific keyword, what is this keyword?
Now, read your answers, and think about them, you will find out the main keyword of your website easily. If you have any questions about it, yet, please contact the expert counsellor of Chidma company by clicking here or leaving your question at the foot of this page. We will answer you as soon as possible.
4. Avoid Long Names for Your Domain
You can select between 6 to 14 characters for your website, it is better that select the shortest. But remember that selecting a domain related to your brand, main keyword and your object is more important than a short name. But if you can find a short name along with the above factors, you do a brilliant job.
People usually ask me, what is the importance of a short domain’s name? my answer is just my opinion based on my experience. As you know, the characters of your domain’s name are continuous, hence reading a long name will be difficult for users. For example, imagine the name of a domain is www.brollianttraditionalseafoods.com!! Can you read it? Yes, it is very difficult.
5. Select A Domain That You Can Easily Type (Write) It.
People must have the ability to type your domain name easily. For example, take note of the domain name of famous websites like Google, Facebook and Yahoo. It usually gets difficult when you select a traditional or local name for your website. Imagine the name of a website is www.Smakelijk.com it is a Dutch word and its meaning is tasty. But you will type it hard.
6. Select A Name That Users Can Easily Pronounce It.
It is not enough that users can easily type your domain’s name, they must pronounce it easily too. Select a name that people without regard to their age, language and education can pronounce without difficulty.
You may have a local small business, but think about its feature, you may have an international business in the feature, so, can all your audience pronounce your domain without trouble? As we say at the first, you must select a domain name that is related to your brand. So, take note of your brand’s name too.
In addition, imagine people are advertising your online business orally, for example, someone speaks about your tasty sandwich with his friends, and they ask him for your online address (domain). He must pronounce it easily.
7. Avoiding From Dash Or Numbers In Your Domain Name
Needless to say, that people remember, type and pronounce names with numbers or dash hardly. Www.X-XX-123.com is more difficult than www.Chidma.com. So, because of the above reason, avoid using numbers and dash in your domain name.
Conclusion
I know that finding a domain’s name concerning the aforementioned points is very difficult. In addition, you must find a unique name for your domain too. The good news is that there are tools that can help you to find an appropriate domain name for your website. We speak about them in another article “the important tips about website domains”. We suggest reading it.
