Video marketing can be the goldmine of your digital marketing if you can design a functional strategy for it. People are interested to aware of your business through your attractive video content. it will be easier for them to watch your advertising video than read an article about you and your goals. In addition, you can be more creative and effective with your video content.
Designing a functional strategy needs enough knowledge and experience in video marketing. in this article, you will learn the best practice for drawing a functional video marketing strategy, step by step.
If you don’t have any experience in this issue, don’t worry, because the expert video marketing team of Chidma agency will walk you through this article. You can contact us anywhere you need. For this purpose, you can type your question in the right-side chat box. if you are ready, let’s get going.
➡ A podcast of this article has been provided for your listening pleasure:
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The 17 Steps Of Video Marketing Strategy
1. Determine Your Objectives for Making A Video Content
The first step is what is your goal in video marketing. do you want to do branding? Is your goal of collecting the target customer’s information such as email, cellphone number, etc? Are you going to introduce your product or services? Do you want users to spend more time on your website? or something like that? what are your main goals for video marketing?
2. Identifying Your Target Audience for Your Video Marketing
Determining the target audience is always the second step (after determining the goal) of every digital marketing campaign. every group of the audience have its specific taste and persona, hence you must design your digital marketing strategy (in this article, your video marketing strategy) based on their needs.
If you create video content for kids based on the taste of teenagers or produce video content for Islamic countries based on European culture, you will not gain a golden result from your video marketing campaign.
The expert digital marketing team of Chidma agency can help you for determining your target audience and their persona if you click here.
3. How Much Budget Do You Have for Video Marketing?
This step has an impact on the other steps of your strategy. Your budget determines other options such as the type of video content, etc. For this purpose, you must overlook your video marketing goals and what will be the rate of your ROI.
4. Select The Type Of Video Content
After you find out your target audience and determine your budget, you must select the best types of video marketing. if you don’t know about the various video content, click here to be familiar with them. We suggest you choose several types of video content for example live or animation video content and analyze which one has the best result.
5. Making A Guidance Video Content
Never ignore the power of guidance video content if you are going to present a new product or service. Introducing a new product through video content is 95% more effective than text or image content. it is wonderful that 73% of viewers after watching a perfect explainer video content, are converted to customers. Thank you for the video marketing!
6. Your Video Content Must Not Be Tedious
However, video marketing can be the goldmine of your business but tedious video content will be harmful to your brand. the popular video content is a comedy, news types and musical respectively. Before selecting the theme of your video content, take note of your target audience persona. Be creative but play on your proper ground.
7. Take Note Of The First Golden 10 Seconds Of Your Video Content
Your audience decides to leave your video content or keep watching based on the only 10 first seconds of it. Hence, expert video marketers are so-call it the golden time of your video content. for example, it is better to show the audience an attractive abstract from the results of your video content than introduce yourself.
8. Be The Narrator Of A Marketing Story, Not A Tedious Advertiser
The expert video marketing team of Chidma agency have 4 golden rules for building attractive functional advertising video content:
• Fucose on the benefits of your product or services for your customers
• Be an honest narrator and never praise your business unduly.
• Search about the needs, problems and tastes of your customers and speak about them in your video content.
• Try to involve the emotions of your audience in your video content.
Click here to see how the professional video marketing team of Chidma agency produces perfect video content based on the 4 above golden rules and draw your inspiration from it.
9. Encourage Your Audience To A CTA (Call-To-Action)
Usually, your main goal of video marketing is encouraging your audience to a CTA such as buying a product, signing up for a campaign, filling in a form, etc. the best practice for CTA video content is you ask your request stealthy. Our deep experience shows that the best time for this purpose is the mid or end of a video.
10. Select An Appropriate Platform for Publishing Your Video Content
Now, you almost make your video content and it is time to think where is the best platform for publishing it. You have to publish your video in at least one of the following spaces:
• Social media platforms such as Instagram
• The video sharing websites such as YouTube
• Your website: the product page, the home page, your blog or the landing page
Selecting an appropriate space for publishing your video content is very important and if you upload it in an inappropriate placement, you will ruin your hopes. You can select the best space for your video content based on the goal of your video, its kind, and your target audience.
For example, if you produced a short advertising video, Instagram is proper for publishing it. But if you produced long educational video content, YouTube is more appropriate for publishing your video. The best placement for an explainer video content is the product page of your website.
11. Write A Charming Caption for Your Video Content
Writing an attractive caption plays an important role in persuading the audience. Click here to find out a lot of pro tips about the importance of captioning and best practice for writing a charming caption.
12. Take Note Of The SEO On The Video Content
SEO is the heart of digital marketing and if you want users aware of your video content you must take note of the SEO points such as title tags, SEO titles, etc. we cannot dive into the SEO tips of video content in this article. We suggest you click here and find out about it.
13. Improve The Size and Quality Of Your Video Content
However, the size and quality of your video content are a part of SEO, but because of their importance of them, we specify a separate step for them. If you produce video content without regard to its size, your audience may front problems downloading it and leaving your page. in addition, producing low-quality video content will have a bad impact on the UX of your website.
14. Select A Proper Cover for The Video Content
The cover is an image that will be presented in the first of your video content. our deep experience in digital marketing shows that designing an attractive cover has a good impact on persuading the audience. The text and images of your cover must be related to your video concept.
Click here to see examples of video covers that are designed by the professional team of Chidma agency and draw your inspiration from them. In addition, click here to know about the golden tips for designing a cover for video content.
15. Avoid Uploading Video Content On Your Host
Uploading a video on your host will decrease its free space and will reduce the speed of your website. it will have a bad impact on your SEO site. We suggest our clients upload their videos on specific websites such as YouTube and share its link on their websites. Click here to show you how you can do it.
16. Never Be Hopeless On Your Path
They published more than hundreds of thousands of video content on the internet that some of which are produced by professional teams with extended budgets. But don’t worry about it. Our deep experience in digital marketing shows that some simple but attractive and useful video content that was produced by a smart cellphone, could gain golden results. Contact us by clicking here to show you how to stand out from your competitors.
17. Measure Your Progress In Video Marketing
Finally, you must always measure your progress. This step is never finished and grantee your success. If you are interested to know how you can analyze your video marketing results, click here to find out about it.
Conclusion
we tried to show you how you can draw a road map for your video marketing step by step. However, designing a perfect video marketing strategy needs deep experience and knowledge but now you can design your unique strategy by helping our expert digital marketing team. If you are ready, click here to get going. You will enjoy our free cost counselling service and find various flexible video marketing services based on your budget and goals.
