Mobile marketing is a multi-channel digital marketing strategy for attracting the users of mobile on your business. nowadays, people spent a lot of time on their mobiles and you can present your brand to them without any limitations about time or location.
Hence, mobile marketing can be the goldmine of your business if you can design a strong functional strategy. You can gain a perfect result at a low cost. Pro this purpose, the expert mobile marketing team of Chidma agency, want to show you the best practice for designing a mobile marketing strategy.
In addition, we will speak with you about the pro tips that have an impact on your mobile strategy. So, join us in this article and pick up a new skill in the field of digital marketing.
➡ A podcast of this article has been provided for your listening pleasure:
The Best Practice for Designing A Mobile Marketing Strategy
In this part, we want to learn how to design a mobile marketing strategy, step by step. In the following, you can see the 4 steps of a mobile marketing strategy.
The First Step: Find The Persona Of Your Mobile Audience
As you have known, the first step of every digital marketing strategy is finding your target audience. Buyer personnel can help you to understand it. For drawing your buyer persona, you should image various groups of your customers based on their ages, gender, job, religion, etc. Google Analytics can help you with this issue.
The Second Step: Determine Your Goals
In this step you should meet your business managers and speak with them about the following questions:
Now, what are we doing for our mobile marketing?
What is our revenue from the present strategy?
Why must we design a new mobile marketing strategy? What do we want to gain?
After discussing the above questions, you must create a list of your objects.
The Third Step: Determine The Key Performance Indicators (KPIs)
Like other digital marketing strategies, you have to measure and optimize your progress in mobile marketing too. for this purpose, KPI (key performance indicators) can help you. If you are not familiar with this term. Click here and read our article “how to measure the quality of your content by KPIs)”.
You must which KPIs determine the success of your mobile marketing campaign. for example, in the following, we show you 6 KPIs that are important for your mobile campaign.
• User engagement: this factor plays an important role in your sales funnel. More user engagement, more conversion rate. To measure this factor, you must take note of some indicators such as session length, App screen per session, Opt-ins, etc.
• Acquisition: in this indicator, we assess how many new users can we attract to our business.
• The average revenue per user: it means that the total income is divided among every user.
• Customer lifetime value: the income that you gain from every user in a specific periodic time.
• Cost per install: the total cost of your App installing campaign divided by the number of users that installed it.
• Retention rate: (x-z)/y
in the above equation: x: the number of your users at the end of a certain time, z: the number of your users at the begging of a certain time, Z: the number of total users from begging to the end of a certain period time.
The Fourth Step: Measure Mobile Marketing Metrics
In the end step, you have to measure some factors with specific tools such as Google Analytics to find out whether you be successful to gain your goal or not. For example:
• The data of mobile behavior: this factor will show you whether your content attracts users or not.
• The data of mobile conversion: this factor shows you whether your landing pages need to improve for mobile or not.
We know that measuring the success of a digital marketing project is very professional work. Hence, we suggest you select a mobile marketing outsourcing for this issue and get help from expert teams. For this purpose, click here and enjoy the free of cost counselling services of Chidma agency.
A Checklist for Improving Your Mobile Marketing Strategy
After you get familiar with a mobile marketing strategy, we want to show you a checklist of pro tips that you should perform for gaining a great result from your marketing project. So, keep reading!
Make Sure That Your Website and Business Applications Are Mobile Friendly
Designing a mobile-friendly website and applications is a critical tip, so, we located it at the top of our checklist. Mobile friendly is not only the appearance of your website. in the following you can see three important factors that have an impact on your mobile marketing:
• Responsive design along with high uploading speed.
• Perform a professional user experience (UX) and user interface (UI).
• perform SEO on your mobile marketing.
We cannot dive into every topic if you are interested to know more about them. Click on them.
1. Optimize Your Content for Mobiles.
Content marketing is the heart of your digital marketing project. It plays a critical role in mobile marketing. if you want to stand out from your rivals, you need attractive content with high quality. Please take note of the three following points:
• Use of accelerated mobile pages (AMP): this technology can help you to improve some pages that have a low uploading speed.
• Optimize your mobile content for Voice searchability. Nowadays a lot of people are interested to do their searches by the Voice search ability of google.
• Take note of the personalized mobile content
2. Take Note Of The Local Improvement Of Your Mobile Marketing
More than 40% of searches on mobiles are related to local products and services. So, take note of the following points:
• Most mobile searches are voice searches. So, long tail keywords are more efficient.
• Write short content on your information pages such as “contact with us”, and “about us”. etc.
• Use of local keywords on title tags, image tags, etc.
• Add the name of your company on the header and footer of your website along with its address, cell phone and business email.
• Take note of the improving UX.
Conclusion:
In this article, we tried to show you a strong strategy for a mobile marketing campaign. we separate our strategy into four steps and showed you the pro tips for every stage. In addition, we spoke with you about the critical points that you must know before holding a mobile marketing campaign.
Now you have a brief overview of designing mobile marketing. but if you want to perform a perfect strategy, you need both knowledge and experience. If you have any experience in digital marketing strategy, don’t worry about it. The expert mobile marketing team of Chidma agency are here to help you with this issue. if you are ready, click here and enjoy its free-of-cost counselling service.