Mobile advertising is a powerful service in the digital marketing world. People almost always carry their mobiles so; they can be aware of you everywhere and everywhen through mobile advertising. But most people are worried about the cost of it.
In this article, we want to speak with you about the cost of mobile ads. So, join us to get aware of it.
➡ A podcast of this article has been provided for your listening pleasure:
What is Mobile Advertising In Digital Marketing?
When you advertise your brand through a mobile device (cellphone, Tablet, etc.), you are doing mobile advertising. Mobiles are the best tools for promoting your business if you can detect your target audience. Mobile applications are the best options for this issue. mobile advertising can be a text, flash movie, banner or audio.
Different Types Of Mobile Advertising
The Chidma digital marketing agency can advertise your products or services through 6 methods. In the following, we give you a brief overview of every type. By clicking on everyone, you can gain more information about its price, etc.
Reward Video Ads
I am sure that you have experienced this kind of mobile ad when you played an online game. Reward video ads are proper for mobile applications that have an in-app payment policy. users after watching a short advertising video will be got a defined award from the publisher. For example, gamers let to open a box full of stars!!!
The advantage of a reward video ad is user select to watch a video advertising herself and so:
The completion rate (CR) of watching a video is high
The income eCPM or effective cost per mile will be increased. The eCPM is the cost per one thousand users who see their advertisements. An advertiser must pay it to the publisher.
• Interstitial mobile ads
In interstitial mobile ads, the application users don’t have any selection of whether see them or not. The publisher decided that when an ad presented and user must see it. This type can be a web-view banner or a skippable video.
In skippable videos the adoption rate is high but the completion rate is low.
• Pre-roll video ads
If you are a user of YouTube, you have seen pre-roll video ads before watching a video. Now you can use this type of video advertising for promoting your business on mobile video apps. In this kind of mobile ad, your advertising video will be shown before presenting the main video.
• Native mobile ads
In a native mobile ad, you try to advertise your business subtly. Your advertisement is harmonious and homogenous with the application. So, you can regard UX (user experience) and visual identity factors.
• Banner mobile ads
In banner mobile ads, the advertising banner will be shown at the bottom of the application. If users click on the banner, they will enter the advertiser’s website or application.
• Full ads
Full ads or pop-ups will be shown on the mobile and can attract users perfectly. So, their click rate of them is high. The cost of this kind of mobile ad is the same as mobile banner ads.
Various Types Of Income and Cost Of Mobile Ads
These four types of payment for mobile ads. In the following, we will speak about them. After that, you should select an appropriate policy for yourself. If you need more information, click here to expert counselling team of Chidma agency help you.
• Cost per Action (CPA)
In this method, an advertiser will pay a publisher when users perform a specific action. this could be things like, clicking on a link, completely watching an advertising video, filling in a form, signing up on a website, etc.
• Cost per install (CPI)
In CPI policy, an advertiser will do a payment to the publisher for each installation of its application. So, you can increase the number of users of your application by this method. In this issue, take note of DSK spooling and sign a contract with valid agencies. We suggest you read our client feedback by clicking here and assess the validity of Chidma agency.
• Cost per complete view (CPCV)
In this way, an advertiser company will pay to publisher when users watch its teaser completely. If you want to inform people about your brand, it will be a good policy. We suggest our client add a banner or CTA (Call-To-Action) at the end of their advertising video. Click here to see some of the advertising videos that were produced by the video marketing team of Chidma agency and make your inspiration from them.
• Cost per click (CPC)
In this kind, the advertising company pay the publisher for each click. So, your ads must be very attractive and it is better that you publish them on the related applications. For example, if you own a date food company, you should advise it on nutrition apps. If you want to know the best applications that are related to your business, click here to help you.
Which Factors Determine The Price Of CPI (Cost Pre-Install)
Most of our clients are interested to know about the factors that have an impact on the price of CPI. In this part, we want to speak with you about them. Several intermediary companies can help you with this issue by presenting different packages for CPI.
• The geographical location: The users of developed counties are more valuable users than the users of developing countries. They have higher financial power so; it is more possible to increase your conversion rate. Hence, you must pay more cost for advertising for them.
• The type and style of an application: the meaning of the type is that your application is a game, educational, etc. and the style of your application is related to its complexity.
• The number of users. If the mobile application that wants to advertise your app has more users, you must pay more for the purchase.
• The placement of ads: the different parts of a page have various prices for advertising. For example, whether your ad is shown as a fixed banner at the bottom of an application or a full ad, you must pay various prices.
• The type of ads: in the first of this article, we speak with you about the different types of mobile ads. Every type has a specific price.
• The duration of ads: not only the type but also the duration of a mobile ad will have an impact on its price of it.
Conclusion
Now, you are aware of the various type of mobile ads and different kinds of payments. So, you can draw a perfect strategy for your mobile marketing based on your budget and goal.
We suggest you click here and see the various mobile ad packages of Chidma agency with their price list. You can find a perfect mobile ad strategy for your unique business. if you have any questions, please contact us by clicking here.