In an online business like every marketing, you must improve your website over time based on the taste of your customers. But your website has a lot of different parts and how you can understand which one of your websites must be changed? A/B Test in Website Designing is a quick and economical method that can help you to find the weak parts of your website and improve them.
The Chidma Agency with a golden experience in the field of website designing and digital marketing wants to give you the all of things you need for performing an A/B test. If you keep reading, we give you a brief overview of the meaning A/B test, its importance and the best practice to do it.
➡ A podcast of this article has been provided for your listening pleasure:
What Is The A/B Test In Website Designing?
If you are not familiar with the term A/B test, don’t worry because I want to say a simple definition of it. The A/B test or split test is a method for comparing two versions of a digital product (A and B) and each one will be presented to a group of users. It helps us to understand which one has the better function.
The difference between the A and B versions can be from the little elements to huge factors and concepts. For example, you can measure the effectiveness of changing the colour of a CTA button or different placement of some factors on the page.
For measuring the impact of a treatment, we have different criteria such as the amount of vising the website, clicking on the CTA, sharing a post or selling links. Selecting a criterion for assaying the efficacies of the A/B test is dependent on your goal. In the following, we show you some of the important elements that usually are subjected to the A/B test.
The Most Important Elements Of A Website for An A/B Test
Our experience in web designing and digital marketing show that measuring the efficiency of some element of a website by A/B test, has valuable result in improving the online business of our client in Chidma Agency. In the following, you can see the list of them. If you have more questions about these items, you can chat with our expert counsellor in the left-side chat box.
● CTA buttons: factors such as colours, text, placement, size, font, etc.
● Headings and subheaders: text, font, colour, etc.
● Landing pages: images, text, etc.
● Customers forms on a website
● Content: size, placement, etc.
● Showing the offers
The A/B test is not a one-step test. Our professional web designers in Chidma Agency usually test different elements of a website and then collect the results to investigate which policy has the best result and is more adapted to UX.
The Importance Of The A/B Test In Web Designing
Marketing goals are changing over time by changing the function of a product. Hence, the Chidma Agency must support its clients by improving the design of a website over time. our expert web designers by designing creative A/B tests on a website can improve its efficiency.
The A/B test is a method that helps you to change your website for the user’s convenience. The interactive system and navigation have a huge impact on the UX (user experience). So, the related factors are the subject of the A/B test.
Why Must You Do An A/B Test On Your Website?
Needless to say, you have the determined objective of building an online business. First, your goal could be things like attracting viewers and over time it can be changed to increasing the sale or something like that. So, you must improve your website to move to your premium goal.
In the digital marketing world, you need a huge knowledge and experience for success but it is difficult to gain enough knowledge in all of the fields. So, you need an expert team that can improve your website for success in digital marketing.
The A/B test is the best method for improving the efficiency of your website so that our professional team in Chidma Agency can design a creative policy for gaining a functional result. In this part, we show you some of the advantages that our clients gain after the A/B test.
Finding The Small Improvements That Have a Huge Impact On Your Selling
you cannot find a website that was designed excellently at the first without the need for any change. You must do small changes in some parts of your website based on the reaction of your customers to increase the UX. It will increase the traffic of your website. but you have to detect which elements need to change. Certainly, our expert web designers in Chidma Agency can help you with this issue.
● Attracting customers and increasing the sale
The owner of a store design it based on the taste of its customers to attract them and increase its sale. It is true about the online business too. in an online business, your website is your store, you must the different elements of your website based on the taste of your customers.
● Increasing the traffic of the website
There are different paths to increase the traffic of a website, but most of them are time-consuming and you must pay a lot of money too. A/B test is a quick and economical way to increase the traffic of a website. a lot of our clients can stand out from their competitors by using the A/B test and increasing the speed of their website.
The Process Of A/B Test On A Website
Now, you are familiar with the A/B test and its importance we want to speak with you about the process of performing this test. However, we know that doing this test may be difficult for you, but we believe that if you know about it, you can help us at Chidma Agency to do a perfect A/B test on your website. In the following, you can see the process of performing an A/B test.
● Collecting the data: First, we focus on the pages that have high traffic and then try to use our information for the low-traffic pages.
● Determine the target: your target determines whether the changed version is more functional than the original version or not. So, think about your target, it can be a button, form, etc.
● Create a theory: after performing the A/B test on the determined target, we must think about why the changes are more functional than the original version. Our professionals in Chidma Agency usually list the probable problems and try to determine their priority.
● Making the changes: by this test, we can perform our change on various platforms. These changes could be things like colours, buttons, navigation elements, etc.
● Performing the test: first, the different versions of a page are visited randomly by viewers and then we collect the UX of users in different versions.
● Analyzing the results: in this part, we investigate whether the changes have an impact on the data or not.
Conclusion
In this article, we covered all of the important subjects that are related to the A/B test. Including its meaning, importance and how you can do an A/B test. If you have any questions about this issue, we are here to help you in this issue. You can contact whit the expert team of Chidma Agency by clicking here or typing your question in the chat box on the right side of the page.