Have you ever heard about a landing page of a website? do you know what designing a landing page is and its importance? In this article, we, Chidma company with more than 20 years of experience in the field of website designing and digital marketing, want to speak about the importance of designing an appropriate landing page for your website. So, join us to find out more.
➡ A podcast of this article has been provided for your listening pleasure:
What is A Landing Page In A Web Design?
Do you ever hear the word “landing” on a flight? As you know, landing is the last part of a flight, where the plane land on the ground. The watchtower (air traffic control) determines and announces this place to the pilot of the plane. In a website, the “landing” has partly a similar meaning.
In a website, a web manager or someone who designs and sets up the advertising banners of the website plays a role like a watchtower. Hence, when users click on an advertising banner, they will land on a special page which is the so-called “landing page”. So, users directly go to a specific page (landing page) that the manager of the website (like the officer of air traffic control) determined it.
In other words. in the digital marketing world, a landing page is an independent page of a website that is designed for a special purpose for example a digital marketing campaign. It means that the viewers after clicking on a link in an advertising email, Google ads or something like that, will quickly land on a landing page. Hence the landing page of a website is the first page that the user will see.
Instead of other pages of a website that are designed for various purposes and present a lot of different information to users, the landing page is focused on a unique goal.
This unique goal is usually ended with a specific option which is the so-called “call to action” or (CTA). Hence, the landing page is the best option for persuading lids and decreasing the cost of sale.
The landing page plays an important role in the convert users to customers in a sale funnel. In the following picture, you can see the position of a landing page in a marketing funnel.
As you can see in the above picture when a probable customer, at the top of the funnel, clicks on a link by an advertising email, etc., he/she will land on a landing page. In this situation, the user will be converted into a customer.
What is The Main Goal Of Designing A landing page?
There are three important objectives for designing a landing page in websites and online business: direct selling, attracting the audience and connecting to probable customers.
● Direct Selling
It is the most common role of a landing page. Most people have seen a landing page on shopping and eCommerce websites when they want to sell a product or service. If you have ever bought something from a shopping website, you have seen a landing page, however, you may not know it is a landing page.
In digital marketing, a landing page usually belongs to a specific product or service for example the page where you can book a chair at a cinema is a landing page.
As said before the main goal of designing a landing page is the sale. So, it is common to advertise your landing page on other pages of your website and our social media networks. You must do everything that helps to increase the traffic of your website.
● Attracting Audience
It is another role of a landing page. This type of landing page is designed for collecting the information of the audience. The main goal of this type of landing page is to create a file from the information of the audience including their names, addresses, call numbers, emails and other information that is appropriate for the next connection.
The landing pages that are designed for attracting an audience include some forms. The audience must fill in them. Most of these forms are long and the audience must write about their interests objects, personality, etc. So, you must design this type of landing page very attractive. Our expert team in Chidma company have a very golden unique idea, click here to see them. They are useful for options such as:
● A free e-book
● Registering for an online seminar
● Guide people
● Registering in an online newspaper
● ….
Connection to probable customers (click-through)
This kind of landing page also called “click-through”, is one of the progressive kinds of digital marketing that accompany the audience in various steps. This kind of landing page is a mixture of direct selling and attracting audience types. The goal of this page is the conducting and encourage users along the process of selling. they persuade users to click on the new links and stay on the website.
When a user enters your website, some links guide he/she to move between the pages purposefully and automatically to enter the selling page. A Click-through landing page is really useful because some of the people that click on your advertisement are not ready to buy but when purposefully moving on your website, get interested to buy your product.
The click-through landing page aims to convert your users into customers. So, it increases the conversation rate of your website by meeting your audience with your products gradually.
Until here you understood that landing pages are the strong tools that help to grow your online business. So, in the following, we want to recap some of the main importance of landing pages.
● Improve the conversion rate of your website eminently.
The landing pages are focused on a specific goal and encourage the probable customers to act. So, they conduct users to the down of the selling funnel and convert the audience to customers.
● You gain a valuable view of your customers
If you put a registration form on the landing page, you find out valuable information about your audience that helps you to understand your target marketing. In addition, the channels that promote your landing page, have valuable information about your audience.
● Increasing the fame of your brand
An appropriate landing page shows the value and worthiness of your website. the more people find you, the more ranking you will gain.
● You can measure your progress
When you analyze some factors such as conversion rate, review your pages and source of traffic, etc. you can measure the success of a marketing campaign. So, you will find effective channels for your marketing.
Conclusion
Landing pages are a goldmine of your website that play a critical role in the advance of your online business and increasing the sale and conversion rate of your website. Hence, in this article, the Chidma company with 20 years of experience in the field of website designing and digital marketing tried to show you the main objective of designing a landing page for a website and its importance.
We are sure after reading this article helps us to design a more attractive landing page for your website. you can click here and see some of the landing pages that are designed by our expert team. You can be inspired by them. If you have any questions, please leave your request at the foot of this page. We will answer them as soon as possible.