Your landing page is the goldmine of your website. it is your goal of building an online business. Hence you must be always considered its efficiency. But how you can test the efficiency of your landing page?
However, seeing the success samples of different or similar designing a landing page is inspiring but no matter how many of them you see, you must always test your landing page and try to improve it. Testing has a huge impact on your digital marketing.
We, Chidma company with more than 15 years of experience in the field of web designing and digital marketing, want to help you to test the efficiency of your landing page. in the present article, we will speak with you about the A/B test and we will show you what you can test on a landing page.
➡ A podcast of this article has been provided for your listening pleasure:
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What is A Landing Page?
Before diving into the testing of a landing page, lets to review the meaning of a landing page. a landing page is the runway of your online business, where your viewers, same as passengers of a flight, land on it and see your landing page. In a success sample, your viewers will convert to your customer by clicking on the CTA button. But all the designed landing pages are not a success, some of them get failed. Why?
There is a lot of reason for failing a landing page. You must be considered the principles of designing a landing page and try to find out the pro tips and avoid performing common mistakes in designing a landing page. if you are interested to know about it, we collected a valuable article that will help you to design a charming landing page. Click here to see them.
Sometimes despite your efforts, your landing page is not efficient. How can you find your problem? You must test the efficiency of the different parts of your landing page. before speaking about it, please click here to be familiar with the critical elements of a landing page. ok! Let’s get going to test a landing page by understanding the meaning of the A/B test in a landing page.
What is The A/B Test Of A Landing Page?
Before finding out the meaning of the A/B test on a landing page, lets to review the term of the A/B test. When we perform an A/B test (that is known as Bucket listing or split testing too) we compare the efficiency of two versions of an online page that are different in a specific factor. If you are interested to know about the A/B test and how you can perform it, please click here to read a functional article.
A/B test is a professional method for optimizing a landing page. in this path, you design two landing pages that are different in some specific options for example the text of CTA and compare their efficiency in a period. the criterion for comparing the different versions of a landing page is the conversion rate. We will select every version that has a higher conversion rate.
Usually, we test just one element of a landing page in every A/B test, if you need to test two factors at the same time, you need professional software for this purpose.
What Elements Can You Test On A Landing Page?
You can test every element and factor on your landing page that you think has an impact on the conversion rate of your landing page. but more than 15 years of experience in web designing show that some changes in some elements have a strong impact on the efficiency of a landing page, so it is better to choose them for the A/B test. We write these elements in the following:
ü The main title of the landing page
ü The subtitles of the landing page
ü The main text and content
ü The CTA (call-to-action) button
ü Images and videos
ü Charming offers (for example comparing a gift and a discount code)
How Can I Analyze The Efficiency Of My Landing Page?
We can measure the efficiency of a landing page by analyzing 5 factors including:
Testing the conversion rate of your landing page undoubtedly, the amount of conversion rate determines the success, growth and development of an online business. So, you must be considered it and always measure its progress.
• Testing the design of your landing page
The design of your landing page must be related to its objective and can guide viewers to the CTA. Hence always test the efficiency of the design of your landing page and try to improve it.
• Testing the SEO of your landing page
Some of your viewers find your landing page by searching on the internet. So, you must design your landing page based on SEO principles. When you optimize your landing page for search engines, people can find you easily. It is great advertising.
• Testing the loading speed of your landing page
In addition to the appearance of your landing page, its loading speed of it has a huge impact on the success of your online business. If the needed time for downloading your landing page is more than 8 seconds, between 60 to 80 % of your viewers will leave your landing page. it is trouble. In addition, the speed of your landing page plays an important role in the ranking of your page.
Conclusion
In this article, we spook about testing a landing page by A/B test and show you the important elements and factors that you must check including the main title of the landing page, its subtitles, the main text and content, the CTA (call-to-action) button, images and videos and the charming offers.
The Chidma company with more than 15 years of experience in the field of web designing and digital marketing is ready to do professional A/B tests of your landing pages. we suggest solutions and inspired the idea for improving the efficiency of your landing page and grow up your conversion rate. For this purpose, please click here.
