If you have a small local business, you should think about the necessity of designing an e-commerce website and going to digital marketing. Nowadays people don’t have enough time for going shopping, in addition, they hate of spending a lot of time on traffic. In fact, people prefer to buy their needs when they are at home or work.
Sometimes they cannot go to shopping centers and have to buy their needs by online shopping stores. Online shops help them to find their needs and easily pay the cost without spending time in Lines.
In addition, digital marketing helps you to develop and extend your business on overall the country and ever you can make an international business without any needs to open new branches on the other cities or countries. For this purpose, you need to design an eCommerce website. It will aid you to find targeted customers all over the world and customers can find you easily.
So, you need to design your e-commerce website in a correct way. There is an intense competition between e-commerce websites. Every day that you ignore building it, you will lose a lot of buyers for your product. Designing an e-commerce website with a high ranking and SEO is critical factor for developing your digital business.
If you, as a beginner, want to design your e-commerce website by yourself, we will show you some very important tips about designing an eCommerce website. Join us to know more.
➡ A podcast of this article has been provided for your listening pleasure:
[lwptoc]
Which is Better for Your Online Business: Ready-Made Website Vs Custom-Made Website
When you want to design an e-commerce website, at the first, you must think about which’s better for your digital marketing: designing a Ready-made website or custom-made website?
For designing a website there are two methods: design a custom website or using from pre-made or ready-made website. we want to speak about the advantage and disadvantage of these methods for your online business.
Advantage Of Designing A Custom-Made
In this way, everything is designed based on your needs and requests. All parameters and elements on your website are programming and coding specifically for your e-commerce website. So. you can have your unique shopping g store.
Disadvantage Of Designing A Custom-Made Website
It is very long process and takes lot of time. In addition, you needed to meet your web designer several times. You must investigate and discuss about a lot of factors that can affect on your business.
Custom-made website not only is very time consuming but also is very expensive. You must pay a lot of money to programmers and web designers for designing, supporting and management of your website. so, it’s dependent to your budget and your goal.
Advantage Of Using A Ready-Made Website
A ready-made or pre-made or template website is designed by CMS (content management system) methods. The cost of designing a ready-made website is very lower than designing a custom-made website. Another benefit of CMS is that you dont need to aid of professional programmers and web designers. You can design your e-commerce website by using of ready templates. There are some platforms for designing a CMS website. In this article we will speak about the WordPress.
WordPress is one of the common and Famous CMS platforms. Base on the data that presented on 2024, by using the WordPress, you pay a lower cost for designing and supporting your website than other platforms.
In this article we show you important tips for designing an e-commerce website; step by step. So, keep reading for to know more about it.
Designing An E-commerce Website Step By Step
1. Buying A Host and Domain:
It is the first step for designing every website including e-commerce, cooperate, personal, and etc. At the first, select a name for your domain, the name of your domain is the name of your website, your business, and it will show to others the concept of your marketing. For this purpose, you must register your domain on one of the websites that selling domain. You must pay the cost of buying a domain for 1 or 5 years.
In addition, you have to buy a host for your website from companies that present host servicing. Now, you have all of things that you need for starting to design your e-commerce website.
If you want to know how you can buy a host and domain, we suggest you to read our article about website design: step by step.
2. Buying A Template:
If you want to design your website on WordPress, at the first, you must install WordPress on your system. WordPress is a free platform for designing a website. After that you must buy your favorite template.
There are a lot of websites that sell templates for WordPress. If you want to know how you can select an appropriate template for your e-commerce website, we suggest you to read our article about important tips for choosing a template for an e-commerce website.
3. Operating Your Favorite Template:
After buying a template, you must operate and install your favorite template. this stage of designing an e-commerce website is very important and critical, so we suggest that you to read our training video about installing a WordPress template for designing a website, or give this duty to a professional person.
Pay attention that if you can’t install your template correctly and you cannot regulate its parameters exactly, it will cause a lot of problems for designing your website.
4. Designing A Responsive E-commerce Website:
Because of the most of users are searching on Google by their cellphones, having a responsive website it very critical for developing your business. if you want to know about the importance of designing a responsive website and how you can design it, please click here.
5. Create Contents and Enter Your Content On Your Website:
Your e-commerce website needs to high quality contents that can attract customers to it. The content that you leave on your eCommerce website is including related images and videos, some information about your products, seller, the ways of payment and refund the price and conditions of return of a purchase.
You must give true clear exact information about your marketing to users. The most important thing is that your content must be improved and optimized based on the SEO principals. It’s very important for improving the ranking of your e-commerce website. When you can gain a good ranking from Google, users can find you easily and you can go ahead from your competitor.
The Important Tips That You Must Pay Attention On Designing E-commerce Website
If you want to be successful in your online business, you must make deep research about it. You have to focus on the tips that can help you to improve your marketing and can gain more targeted customers. For this purpose, we suggest you some of the important tips based on the SEO and digital marketing principles.
1. Present Special Offers On Different Pages Of Your ECommerce Website.
Like a brick-and-mortar store، shop-window is one of the important parts of an online business. Actually, top and bottom of a web page play as a shop-window of your eCommerce website. This part of page can encourage customers to buy your product. for these purposes, you can help from some options such as periodic discounts, sale festivals, contests, and a special offer.
2. Make Some Appropriate Facilities That Can Improve The User Experience Of Your Website.
These facilities help users feeling comfortable while they are buying on your e-commerce website. It’s very important factor for increasing the ranking of your website and improving your SEO. Some of the most important facilities that you must provide for your customers include:
• The ability of searching and filtering the products. It helps users to find their interest products quickly.
• Prepare various ways for payment. In this condition, you can attract all customers with different payment methods.
• Let to customers leave their opinions about the quality of your product and service.
• Make various type of sending the products and let to customers select their interest way.
• Complete the buying process without any needs to a confirmation leather.
• Creating a selling page that help to customers to see the details information about the product.
• Giving a discount code to customers.
• Preparing an online cart for customer that can put their interest products on it.
Conclusion
In this article you found out about the importance of changing your brick-and-mortar store to an online business and design an e-commerce website for your marketing. You got familiar with ready-make (CMS) and custom-make web designing and the advantage and disadvantage of them. In addition, we presented some critical tips for improving your e-commerce website.
