You may have heard this sentence “the landing page is the goldmine of your website”, but What is a landing page in a website? what is the difference between a landing page with other pages of a website? what is the different types of landing page and which one is appropriate for my online business?
In the present article we, the Chidma company with more than 20 years of experience in the field of web designing want to answer the above questions. so, if you keep reading, we will cover all of the above questions and will give you a brief overview of them. So, join us to know more.
➡ A podcast of this article has been provided for your listening pleasure:
[lwptoc]
What is A Landing Page?
The landing page is an independent page of your website that is designed for a unique goal. The main goal of a landing page is to persuade users and increase the conversion rate of your website. this page is like a runway. In a flight, the watchtower tells the aircraft to land on a specific runway and then passengers will enter the specific runway that the watchtower determines for them.
In the digital marketing world, the watchtower is the manager and designer of the advertising banners of a website, users are like passengers when click on an advertising link, will land on a specific page which is the so-called “lodging page”. Hence a landing page is the first page of a website that the user will see before seeing another page of a website.
What is The Difference Between A Landing Page and A Home Page Of A Website?
• The home page has a lot of links but the landing page has just a unique link.
When you are seeing the home page, there are a lot of options with several links that can attract you.
But on the landing page, you can find only a unique link. It helps viewers to just focus on a specific object. Different links may cause viewers to take no notice of the main goal of the landing page (call to action). so, it will decrease the rate of conversion. Hence professional digital marketers always try to put a unique goal and link for their landing page.
• The home page is very beautiful and attractive because it is the storefront of your website.
the home page lets the audience find more products and information about your company and find some options such as the shopping directory, etc. the viewers can move from the home page to other pages of your website for example the weblog page for reading the news, but it is not ended to shopping. But on the landing page customers follow a defined objective.
On this page, the webmaster presents very attractive advertisements but only about a unique product. The main goal of a landing page is to convert an audience to customers. So, all of the parts of this page are designed based on this purpose.
• If you want to increase the traffic of your website through the home page it will be very time-consuming and expensive.
For this purpose, you must design advertising banners, perform email marketing campaigns and do an SEO process. But by using a landing page, you can convert a lot of your viewers to customers and save your time and budget.
Can Every Page Of Your Website Be A Landing Page?
However, Google Analytics and Google ads recognize all of the pages of a website as a landing page but there is a difference in the goal and structure between the landing pages and other pages that attract traffic to a website. in essence, the landing page is a page that is designed for a specific campaign with a call to action. Usually, the typical menu of the website doesn’t show on the landing page.
Hence every page of a website that can land on it is not a landing page and there is a difference between a landing page and other pages. Every landing page has two characters:
ü It has a form that customers must fill in it
ü Designed to collect information from the audience.
What Are The Different Types Of Landing Pages?
There are various types of landing pages based on the goal of every market. But there are two main types of landing pages:
Attracting Lid Landing Page
The main goal of this type of landing page is to collect the information of customers and audience such as email, call numbers, etc. it is very important for the performance of marketing strategies and converting the audience to customers. These pages have a form and encourage users to fill in it with some suggestions such as a free e-book, a free webinar or a discount code.
This kind of landing page is very useful for;
• B2B companies (the companies whose customers are other companies).
• The seasonal businesses (such as Christmas tours)
• The businesses that produce very expensive products
The attractive lid landing pages let them build a list of their probable customers.
Attracting Click Landing Page
It is very useful for eCommerce websites that sell limited specific products or software. There is a “call to action” button in the attracting-click landing pages. By clicking on this button users land on the selling or registering page.
What is The Most Important Source Of Attracting Traffic To A Landing Page?
As mentioned above the main goal of a landing page is converting the audience to customers. For this purpose, it is necessary to a high traffic steer to a landing page. In this part of the article, we want to show you 4 important ways of attracting traffic to your landing page:
1. Paid Search Traffic
Most search engines like Google have paid advertisements. For example, the Chidma company is one of the advanced agencies for designing landing pages, Chidma set the paid advertisement on the word “landing page” so, when users click on the advertisement, they will enter a specific landing page. This page suggests a 14 days free-cost package.
2. Paid Social Networks Traffic
Advertising on social networks such as Facebook, Instagram, LinkedIn, etc. is a good policy for targeting the people that are interested in your brand. In this way, you can convert them into your customers.
Please take note that your advertising must match the platform of social networks. For example, the brands that produce goods such as clothes or school things are more advanced on Instagram but the B2B companies (the companies whose customers are other companies too) are more successful on LinkedIn.
3. E-mail Marketing Campaigns
Email is the most effective channel in digital marketing. It has high access to an audience at a low cost. So, you can collect the email address of your users through a landing page and then design an email marketing campaign. After that when users click on the link inside the email, they will land on another sale landing page.
4. Organic Search Traffic
When your users freely find you on a search engine like Google, we call the organic traffic. When you create appropriate content on your website and landing page and perform the SEO principles, you will be seen better on the result page. More ranking, more traffic attracting.
Conclusion
In this article, we tried to answer some of the more important questions about the landing page that our clients ask us frequently. After reading it you are familiar with landing pages and different types of it. In addition, you found out the difference between a landing page with another page sofa a website. if you have any questions, please leave your question in the foot: our expert team will answer them as soon as possible.
