You design a landing page for your online business (website) to convert your viewers to your customers. For this purpose, you must design a functional and charming landing page. sometimes, your landing page have all of the critical factors (you can find out the critical factors of a landing page by clicking here) but it cannot work perfectly, why?
There are some pro tips that you must know them for designing a landing page attractive. however, building a perfect landing page must be done by a expert web designer, but our golden experience in in the field of website designing shows when our client are familiar with some principles, they help us to design a perfect landing page.
So, we, Chidma company, decided to speak with you about some of the critical points that you must be consider about them before start to designing a landing page. join us to find out them.
➡ A podcast of this article has been provided for your listening pleasure:
What is A Landing Page In A Website and Its Importance?
If you search the term “landing page” in the internet you will find various definition of it. you may become confused. Let me to explain a simple but functional definition of the “landing page” in the web designing. After reading my definition you will find out its importance on your online business.
A landing page is an independent page of your website (it means that you can design a landing page without any need to own a website) that its purpose is convert the users to customers. I think it is the main goal of your online business. Hence, you can understand the importance of a landing page for your online business.
If you are interested to know how a landing page can convert users to customers and what is the critical elements that must be included in a landing page and a lot of others valuable topics about this issue, please click here to find a great collection of educational content about landing page.
In following of this article, we want to speak about the pro tips that help you to design an attractive landing page. So, keep reading to cover this topic.
How Do You Make Your Landing Page More Interesting?
Needless to say, that the main objective of designing a landing page is converting viewers to customers, so, it must be very attractive. There are some pro tips that help you to design a charming functional landing page. if you keep reading, we will give you a brief overview of them.
1. Set The Title, Offers and CTA Button In An Appropriate Position Of A Landing Page
There are 8 important elements in every landing page but three of them are critical: title of landing page, offers and call-to-action (CTA) button. So, the position of these elements in a landing page are very important. If you place these elements in a wrong position, you cannot attract users on your landing page. In essence, putting them without any harmony on a landing page cause viewers become confused and absent-minded.
We suggest you to confer with an expert counsellor. Our web designer team in Chidma company can help you for this purpose. you can see some of our work samples (designed landing page templates) to have an inspiration by clicking here. If you need to chat with our counsellor, please type your request in a chat box in down of this page.
2. Design Your Landing Page and Its Related Images Very Effective
For designing an attractive landing page, placing critical elements in an appropriate position is not enough. You must take a note of the appearance of your landing page. it must be related to the objective of the landing page, for example the appearance of a landing page that want to charming viewers to buy a chocolate is different to the appearance of a landing page that try to sell flash memory.
A lot of options are involved in the above issue including images, colors, frame, logo and etc. If you keep reading, we will cover all of them and more.
• Use the complementary colors for designing your landing page
The expert web designers employ of complementary colors for guiding viewers to the specific elements. The complementary colors are very useful for demarcating some critical elements on the landing page. for example, the CTA (call-to-action) button is one of the critical elements of every landing page. in essence CTA is the important part of your landing page that causes you be successes or failed for converting users to customers. So, when you are persuading your users to buy a product or sign up a form, you must be sure they can find the CTA button easily in your landing page.
In this situation the complementary colors can be helpful. For example, in a landing page with a cold color them, you must select a complementary warm color for CTA) call-to-action) button. If you are interested to know more about the role of colors in web designing, please click here to find out a valuable article in this Issue.
In addition, you can see some of our sample works (landing pages) that are designed by the professional web designers of Chidma company, it will help you to have an inspiration.
• Put the logo of your landing page in an appropriate position
However, your landing page is an independent page of your website, but it is important people can find your brand on your landing page. it is more important when your viewers enter to your landing page from an advertising path, not navigation of your website. in this situation, your brand helps them to find out this landing page is belonged to which brand. when they know your band, they can place the trust in you more easily.
Although the logo of your brand is not the critical element on your landing page, you must set a appropriate position for it. We suggest you first select the place of your logo on your landing page, after that set it in the same place on the others pages of your website.
• Avoid of visual disturbances on your landing page
Needless to say, the main goal od your landing page is guiding the users to convert them to them customers, this process is accomplished by clicking on the CTA button. Hence, everything that confused viewers and they take no notice on the goal of landing page, will cause your landing page fail. So, designing a landing page with a complex graphic and busy various content is trouble mistake.
In addition, a complex format will decrease the loading speed of your page, it has a bad impact on the user experience and they will leave your landing page before find out your purpose.
• Design your landing page with regard to its frame
the expert web designers have professional formats for designing landing page. they never build a landing page without a purposive frame. They know how set various elements and different parts of a landing page in the frame to guide users to the CTA button. So, we recommend you to get a professional web designer to design your landing page. please click here to see the sample works of landing page designing of the experts of Chidma company.
3. Introduce Your Products By A Video
A professional advertising video has a strong effect on your viewers and charming them to accept your suggestion and click on CTA button. But you must be considered about the size and number of them. Extravagance in this issue will decrease the loading speed of your landing page.
4. Always Be Ready To Make Necessary Changes On Your Landing Page
You must always measure the progress of your landing page by doing various tests. If you need to change on it, please perform it as soon as possible. You may have to pay for changing your landing page but you must know it has the worth of it. If you are interested to measure the progress of your landing page, please click here.
Conclusion
In this article we tried to explain some important tips that can improve the function of your landing page including Set the title, offers and CTA button in an appropriate position of a landing page, design your landing page and its related images very effective, introduce your products by a video, always be ready to make necessary changes on your landing page.
our expert team are ready to help you to have a professional landing page.