Imagine you want to search for a subject on search engines or buy a product from online shopping; which one is easier, searching on your desktop or smart cell phone? Undoubtedly you prefer to search on your cell phone unless you are working with your desktop. So, it’s necessary to design a responsive website that can adjust smoothly to various screen sizes.
In this article we want to answer the following questions:
• What is a responsive UI web design?
• What are the benefits of a responsive web design?
• Why do we need responsive web design?
• How does responsive web design improve user experience?
• What are the disadvantages of responsive web design?
• What’s the difference between responsive and mobile-first design?
join us to find out the answers to these questions.
➡ A podcast of this article has been provided for your listening pleasure:
What is A Responsive Web Design In UI Design?
Responsive web design is a part of the graphic user interface (GUI) design. It tries to create content that can adjust to various screen sizes. In other words, the appearance of a website is appropriate on all devices that users use to see a website. For example, PC desktops, cell phones, tablets and laptops are various devices that users usually users them.
Since by using a responsive website, you don’t need to zoom, horizontally scroll, etc. for reading texts and watching images or videos, and licking on buttons. Every page needs a special design, so, responsive web designers design it based on their experiences.
What’s The Importance Of Responsive Web Design In SEO Sites?
In this part of the article, we want present reasons that show you the advantages of a responsive website for SEO and its positive effect on the ranking of a website in search engines.
1. A Responsive Website Will Increase The Traffic A Website.
All users on various devices can use your website, which can increase the traffic to your website and improve the SEO side.
Google usually present statistics to webmasters for improving their SEO site, based on this data, nowadays a huge number of users are searching on Google by Smart cell phones. When users cannot use your website on different devices, like a tablet or cell phone, you will lose a lot of viewers.
2. A Responsive Website Will Have A Positive Effect On User Experience.
It causes users to have a good user experience because they can easily see your website without any needs to zoom or scroll. The important tip that must be attended to in a responsive website is determined by user experience. User experience rules will change your website to users have a jolly experience in it. So, user experience tries to change the design of a responsive website to adjust it on various devices. Since users can use it appropriately. These changes are included
• Removing horizontally scrolling of website
• Adapting for different sizes of monitors
• Changing resolution
• Selecting the appropriate font
• Reading the content easily
• Having an appropriate design for mobile friendly
Because of the importance of user experience for Google, you must attend to it for gaining a good ranking and improving your SEO.
3. Optimizing The Costs Of The Responsive Site.
Previous, designing a website that can be appropriate for desktop and mobile, was very expensive. The owners of websites must pay for designing two websites: a desktop version and a mobile version. Fortunately, the responsive website solves this problem; you can have a website that is appropriate for various devices including desktop and mobile.
4. Managing Your Website Easily.
For having the different versions of a website (desktop and mobile versions), you need to have separate versions of the tools too, for instance, you must have different versions of Google Analytics and Google AdWords. By designing a responsive website, you can manage your website easier.
If you want to have a website with optimized SEO and a high ranking on Google, you must pay attention to the needs of your users. You must always try to improve the user experience on your website. Because Google always wants to present the best results with high quality to its users.
when most users use mobile for searching on Google, Google will attend to responsive websites and give a high ranking to them. So, if your SEO site is important, you must pay attention to having a responsive website.
What’s The Difference Between Responsive and Mobile-First Design?
In the previous part, you found out that you can decrease your costs and manage your website easier by a design responsive website. In this part, we show you two reasons why Google suggests designing a responsive website.
At the first, the responsive websites have the same URL and HTML. In addition, they can work on various devices with different sizes of monitors, correctly. Google can easily crawl on the pages and tag the content of a website.
But when you design separate versions of websites (mobile and desktop versions), these versions have different URLs and HTML. So, Google must arrange and tag the different versions of a website, separately. It will hurt the ranking of a website.
The second reason is that users can see the content of a website with only a URL. So, they can easily share the website with others and communicate with it. For example, you may find amazing content on a website on your cellphone, then you share it with your friend, but your friend opens that website on her/his desktop.
In this situation, if your website is not responsive, your friend doesn’t have a good user experience with it. Since user experience is a very important factor for Google, so, designing a responsive website is very important for improving your SEO site.
What Are The Disadvantages Of Responsive Web Design?
However, designing a responsive website has a lot of advantages and benefits for your SEO site, it may cause some problems for your website. In this part, we show you 3 important disadvantages of a responsive website.
1. Decreasing the loading speed of the website. For designing a responsive website, the designers have to use CSS codes Html 5. It will cause the total contents of the website to note on responsive mood too. For example, if just 60 per cent of information is needed for mobile versions, the other 40 per cent is to be uploaded hiddenly. It will have negative effects on the loading speed of your website.
2. Some digital services cannot operate on the mobile version, so you cannot use them for designing a responsive website. Sometimes you have to remove them from the mobile version.
3. Some browsers do not support a responsive website. Because some browsers do not support html5, so they cannot show responsive websites.
Conclusion
The goal of Google is to present the exact answers to the queries of users. The user experience is a very important factor for Google. Because most users are searching in Google by their cell phone, Google gives the best ranking to responsive websites. So. the web responsive design is a very important factor for an SEO site. However, it may have some disadvantages.