Most users perfect to select a website with a more readable appearance. Some simple tips can have a direct effect on improving the appearance of your website.
Before we spook about the user experience and its importance in Web design. in short, user experience is defined as the feeling that users will sense when they are visiting your website.
User experience has a huge effect on the SEO side and the ranking of Google. So, you must always try to create beautiful legible content. Typography is what will help you to build a website with a highly positive user experience. So, join us to find out about what is typography and its importance in web design and what are the most important elements and expressions of web typography. So, keep reading!
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What is Typography In Web Design?
Typography is a kind of art that try to create a visual language by changing the text elements including size, Words or letters space, type of letter, font, paragraph, etc.
In the following, we’ll speak about the importance of typography for the SEO side and the elements of typography in web design.
The Importance Of Typography In Website Design
You can find typography everywhere. In fact, when you see a text, you are seeing typography. By changing the appearance of texts, the feeling about them will be changed, it is the art of typography. So, it can influence the users’ sense, even before they start reading your website. Since you must pay attention to the typography in your website design.
The best situation is when you can make a harmony between the subject of your content and the feeling induced by it. Typography will help you to do it. Therefore, we want to speak about some of the most important advantages of typography in web design.
1. Typography will help your brand become more famous.
By using typography, you can attract more viewers to your website. Typography will help you to increase the user’s sense of trust in your website.
2. Effect on comprehensible content.
Typography has a huge effect on the understanding power of users. How much the typography of your website is nicer and deeper, users can understand your content easier and can make a deep communication with it.
3. Attending viewers to your website even before reading it.
As maintenance above, good typography will encourage viewers to read the content. Because typography induces a positive sense in users.
4. Typography has a huge effect on the user experience. So, the web designer must always pay attention to it.
5. When users have a positive user experience with a text, they will spend more time on your website, so, which will improve your SEO site.
6. All points maintained above, will increase the ranking of your website on Google. You can gain a good position on the result search page of Google. It’s great, isn’t it?
The Universal Typographical Web Design Elements
There are 7 basic elements in typographical web design. Undoubtedly, understanding these elements can revolutionize the quality of your content and will have a great effect on your SEO site. In this part, we want to show you these elements. Although we will speak about every element in detail in other articles.
1. Typefaces
A typeface is defined as a set of specifications for letters and other text characters. In other words, the typeface is a specific collection of the alphabet or other characters like numbers and punctuation marks that has a common design. For example, ” Times new roman ” and ” Helvetica” are two famous typefaces.
2. Font
The font is defined as the appearance of letters including weight, style, size, and other characters. Usually, a font has a specific standard and anatomy that every web designer must be familiar with these characters and try to pay attention to them. For example, all fonts have characters like wait style with serif and San serif.
There are differences between typeface and font, in fact, every typeface includes some fonts. For example, Helvetica 12 point and Helvetica 10 point are various types of Helvetica typefaces. In addition, it’s true about the weight of fonts. For example, Helvetica bold 14-point and Helvetica light 14-point are different fonts with a common typeface.
Because of the importance of font and typeface in typography and their huge effects on web design, we suggest you read our specific article about font and typeface in web typography.
3. Spacing
if you want your viewers to feel a good user experience on your website, you must pay attention to some critical tips in typography. Spacing is one of the important subjects in typography. A space between leathers and Lines and the amount of this space has a huge effect on the legibility of your content.
If you don’t attend to space between words, letters and lines the reading of your text will be hard. So, your audiences will decide to leave your website. it will be a negative effect on your SEO site and Google ranking.
One of the Subjects that cause confusion among beginner web designers, is the difference between the 3 terms tracking, leading and kerning in typography.
Tracking: Tracking is defined as the space between all letters in a line. When the tracking is increased in the text, the space between letters will be increased equally.
Kerning: kerning is defined as a change in spacing between letters. Please pay attention that there’s a difference between tracking and kerning.
Leading: leading is defined as vertical space between lines in a text block.
Because of the importance of the above elements in web typography, we suggest you read our article about spacing in typography. You will find a very clear definition of the terms tracking, kerning, and leading in typography by presenting very useful examples.
4. Widows and Orphans
● Widows are defined as a word that remains at the end of a paragraph alone.
● Orphan is defined as an alone word at the beginning of a paragraph.
Widows and orphans are the weak points in web typography. Because of the importance of these terms, you can find very useful examples of them and you will learn to solve these problems if you read our article about critical principles of Web design and how you can do good typography.
5. Contrast and Hierarchy
In web design, contrast is defined as making a significant difference between the design elements.
In addition, hierarchy is defined as using contrast to highlight the importance of a specific element than to other elements. For example, in an article, Headers are important elements. So, the fonts and colours are different from other elements of the article.
If you want to know more about the contrast and hierarchy in the web topography, we suggest you read our article about them.
6. Color
Color is very important in web design they have a huge effect on user experience and SEO sites. Because of the importance of colour in web design, we write an article about colour and its importance in typography and web design. to know more about it please click here.
In addition, colour fonts are a very important object in typography. If you want to have a good experience in web design, we suggest you be familiar with colour fonts. For this purpose, please click here.
7. Alignment
You can align every paragraph in right, left, and centre of a page. Some web designers used this element to take the attention of viewers. To know more about alignment and its effect on web typography, please click here!
8. Mean Line and Baseline
The mean line and baseline determine the place of every character in a text. They will help web designers to arrange the words and characters.
Conclusion
You can have an image without any text or a text without any image. But in the art of typography, we’ll help you to design a specific drawing of pictures and text. You can see typography everywhere during the day especially when you are working on websites. In this article, you found out the meaning of typography and its importance in SEO sites and web design. In addition, you became familiar with important terms in web typography.