Knowledge of SEO or optimization of a website for search engines is too important because nowadays, every business having a website and activating in the marketing domain needs this knowledge. On the other hand, knowledge of user experience that has gotten an important role in business is determined to have a close relationship with SEO.
So, today we see that SEO proficiency is related to proficiency in user experience to the improvement of a business. If you have no information about the relationship between SEO and user experience or you do not know about the relationship between this knowledge, we are with you to have a conversation about the relation between SEO and user experience:
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What is SEO?
If you are not familiar with SEO knowledge, firstly we explain a brief definition of that. SEO or optimization of a website for search engines is defined as activation and collections of applications that are determined by google based on some specific criterion and laws. In this way, you can gain a ranking from google, and based on this ranking google put you in SERP.
There are three types of SEO, SEO white hat, SEO green hat, and SEO black hat. Please pay attention to this notice that if you play based on the EO back hat, google will fine you and if you continue to do it, google will block your website. if you want to know more about SEO knowledge, we suggest you click here.
What is UX?
User experience (UX) is knowledge about designing a product are service based on analyzed user needs. Put it easy, UX is all of the activities that you do to answer the requirements of clients and customers. In fact, a user experience designer thinks about the needs of the customer and finding it try to find a way to answer. For example, imagine a user needs to enter a page of your website to read the content.
In this condition, a user experience designer thinks about how can make an easy way for readers. He/she tries to put icons of a website in the best place for users. In fact, user experience is like a map for your idea that can show you the place of every element of a website for helping users.
What is User Experience Design?
Actually, based on previous parts of this article, if you want to give the best user experience to your viewers and make a good user experience index you must employ a skilled user experience designer. In fact, a user experience designer is a person who analyses power. He/ she has the ability to make a creative and attractive storyboard that caused your users to experience an excellent relationship with your website.
A user experience designer employs different tools to make a grade experience for users. For this purpose, he/she must have the ability to make simple and complete experiences for users.
To understand the concept of UX, Let’s say an example of User experience in an e-commerce website. If the buying experience of customers is long, complex, and complicated, so he has a bad UX on this website. but if his buying experience is easy and free, then he will have a good UX.
What is UI?
User interface (UI), as you can understand from its name, is an interface between a user and a product or service. It is the appearance of your website or everything that a user can see on your website and make a connection with your digital product or services by it. UI is including images, colors, sizes, spaces, and harmony among texts, graphs, buttons, tables, and videos.
Infect user interface is focused on the visual experience of users. It determines how a user can connect to an application or game software by an interface. In addition, it determines how a user can transfer from one page to another one by using visual touch points like a click on a button or movement of a picture.
The main goal of google from SEO optimization is to produce the best services for users. If we design a website to attract viewers and present high-quality services, we will gain a high google ranking with high SEO. As you know google appreciates every website that produces high great user experience.
What is The Difference Between User Experience and User Interface?
However, there are many differences between UI and UX, but someone thinks they are the same. The user interface is related to images, the appearance of a website, and the visual elements of a page like buttons, icons, etc., that the user employs for making interactions with a device. But user experience is related to the experience and feeling of a user while interacting with different parts of a service, or company before, after, and during the work.
What Are UI and UX In SEO?
User experience and user interface are correlated and cannot be separated from each other. For example, however you create a very interactive NI and viewers attract to your website, but if you cannot make a good user experience for them, they leave your website and never try to visit it. This example clears the interaction between UI and US and their importance of them in SEO.
There is a mistake point about the definition of SEO among the people. Based on this wrong definition of SEO, the SEO concept is narrowed to making links and using important related keywords in content but they are just a part of SEO. However, both above strategies have a huge effect on the ranking of a website and putting it on the first google result page, but SEO is not narrowed to them.
Search engines like google use a lot of indicators for the investigation of a website. so, for determining the ranking of a website in a search engine, all of these factors should be in good condition. One of the most important of these factors is UX and UI. So, the goal of SEO is to produce the best UI and US with other factors of SEO to users.
If you focused on the concept of SEO, digital marketing, UI, and Us, you will find that all of them follow a goal, and guide users in the best way to answer user requirements. So, there is a direct relation between SEO, UI, and UX.
Why is User Experience Important for A Website?
The point of SEO, user experience is the third generation of google updating. The first generation was based on the on-page SEO (internal SEO), the second generation was based on the off-page SEO (external SEO) and the third generation is based on the user experience.
So UX is very important for an SEO website because:
● SEO-User experience is one of the options that google weighs for ranking your website.
● Google emphasizes to it that user experience signals help google measure how much a website satisfies users and viewers can interact whit it (despite the quality of content)
If you want to know which SEO factors are affected by bad UX? You must know that there are 4 Ways Bad UX that can hit your SEO. They are including:
● Your Site is Violating Webmaster Guidelines. …
● Low Dwell Time. …
● Google Knows How Visitors Use your Site. …
● Nobody is Linking to You.
Always be away from them and try to resolve your problem.
Conclusion
User experience is meaning that you can make a good experience for your users through a good user interface and other factors that cause user satisfaction. Fortunately, by employing the correct rights of SEO and UX together, you can induce a very excellent buying experience for your customers. All of these will cause the search engines like google to give a high ranking to your website and you easier than your competitors to gain a lot of clients.