Researches show that nowadays there is at least one video content in about 55 per cent of google search results. So, over time, we see the importance of video for the owners of businesses and marketing is increasing.
Since video is important in content marketing and google considers video content more and more and more, the effect of video SEO on SEO sites is increasing. So, nowadays, owners of businesses consider video SEO s to increase the entrance of google users to their websites and increase their sales.
So, in this article, we attend to improve the optimization of video content on the website/weblog or channel of YouTube in 8 ways. So, join us to know more about video SEO
➡ A podcast of this article has been provided for your listening pleasure:
What is A Video SEO ?
video SEO is a set of works that perform for optimization of a video to index on google and earn a good grade in results pages of search engines like Google. So, the video SEO will cause when a user searches a query on a search engine like google, this video appears on the first result page. It is great, isn’t it?
If you learn video SEO , you will familiar with various strategies in video optimization. So, in the following, we will introduce some of these strategies to improve your video SEO .
1. Start Your Work Without Thinking To Search Engines Algorithms
At the first, the basic goal that you should follow is finding an audience for your videos. So, you should try to make videos to attract more users. Also, you should create high-quality and interesting videos with the excellent subject. If you, do it, search engines will come and rank your content.
For this purpose, you can search about your object, start talking with others on different social networks or try to find the answers to common questions that people want to know about them. Undoubtedly, finding critical keywords and attending to “people also ask” on the google result page will help you to improve your video SEO .
If you could not do the above work, another solution is that you ask some useful questions from viewers and collect a set of information about your object. You can do it by an appropriate Survey Questionnaire. In this way, you will find a lot of valuable information about your object that can increase your video SEO .
Videos must be attractive not boring. You can make an interaction between users and yourself by saying some important points. For example, you can tell them the subject of the next video or ask them to say to you their idea about it.
2. Be A Coach On Your Video To Increase Your SEO
Creating an educational website is a proper attitude in marketing, today. It will prepare a good area for designing your plan and determining your policy. So, you can guide the users on your platform correctly.
In addition, if you have an educational institute, it can be appropriate to cooperate with your educational website.
Memorize that it is not important for users some subjects like that your experience in a specific marketing, your academic educational grade, and how much you are popular in your business. In this regard, the effectiveness of the contents and the information that you present in your video are critical points for viewers. Also, users will be attended to how much this video can give useful information to them.
Focus on people and users. At first, try to understand what they want and after that start to make the video. For example, if your users are searching about botany, create proper video content for them. It caused you can make videos based on your addresses.
3. Finding A Relationship is One Of The Major Keys To Creating A Video With A good SEO Ranking
You can control the all factors related to a relationship by using the video’s content. Do not forget that search engines have worked based on a major subject: “which pages and contents are the best to present for a special query?” on other words which video has the best relationship with the query? Then, you must find the communication between your video and the query.
When you consider the needs of the market, addresses etc., after that you can find the communications. It will help you to make a video with a high SEO rate.
4. Use The Best Facilities for Your Work To Create An video SEO .
Imagine you want to create a building; you should use the proper facilities to build an excellent structure. In the same way, you should use proper facilities for the professional design of your videos. Be sure, that this work can be affected your business strongly.
You can select proper software among different applications to record and edit images. So, you can use their benefits. Among different software, ……. is one of the best software for recording video from desktop/ webcam and sound. In addition, there is a simple facility inside this software for editing videos.
5. Determine The Main Source Of Your Videos
This subject is important for google who is the owner of the video‘s producer? and which website published this video at the first?
Therefore, it is suggested that if you want to earn a grade on google for your video, it is better to upload your video to the host firstly. Then, you can publish that on other subscription networks (such as Apparat, YouTube etc.…) after that you index that by search engines.
In addition, publishing your video on other video-sharing networks has two positive effects on your brand; more people will see it and your brand will be more famous. It will affect your video SEO indirectly.
6. Do Not Make Google Giddy
Sometimes people published a specific video on the various pages of their website. in this situation, Google becomes giddy because can not detect which page must be shown as the main result. So, you must upload every video only on a specific page. You must try to enrich this page by creating high-quality content. In this way, the ranking of your page will be better and better overall the time.
7. Pay Attention To Your Social Network Pages and Try To Attract Positive Signals From Them
You must keep your eyes on social network pages to find important signals to improve your work. For this purpose, you must check some notices for example has your YouTube page enough viewers? Or do you create a link from your social page to your website?
You must try to increase your traffic on social video-sharing networks because when your page is popular and a lot of people visit it, you can lead viewers to visit your video on your website by the link that is put on your caption.
8. Try To Create Unique Video Content
Research shows that creating unique content (text, image, video, etc.) has a huge effect on the traffic and ranking of your website. because a user will find new content that couldn’t find on other pages, so it will have a positive effect on your user experience index and cause them to spend more time on your page and increase your SEO.
So, always try to create videos that are unique and say new things about them.
Conclusion
video SEO is a set of works that you do for optimizing your video to earn a high grade in search engines like Google.
For this purpose, we presented 8 ways including Strat your work without thinking to search engines algorithms, Being a coach on your video to increase your SEO, Finding a relationship is one of the major keys to creating a video with good SEO ranking, using the best facilities for your work to create an video SEO , Determine the main source of your videos, Do not make Google giddy, Pay attention to your social network pages and try to attract positive signals from them, Try to create unique video content.