However, search engine algorithms are very intelligent but they couldn’t distinguish and separate various contents on your website. In another word, they cannot distinguish between video, image, or text content. In this situation, schema markup is the best tool for guiding Google robots to crawl on your website and find out different contents.
schema markup will help Google robots to move easier on your pages and find your content. therefore, your pages will be more visual and schema markup put your pages on the first Google suggestion result page. so, users can find you easily.
➡ A podcast of this article has been provided for your listening pleasure:
What is Video Schema Markup?
Nowadays, video schema markup is one of the most important parts of the SEO site. In fact, the most famous SEO experts believe that video markup is one of the critical tools for improving your business.
Schema markup is a kind of language that is based on coding. In fact, it is a common language between search engines that helps them to distinguish the concept of the websites quickly and easily.
Google without schema markup search engines can just understand the title description and thumbnail of videos. By using video schema markup, you will give clearer information about your content and help the search engines to carry out the related results.
For example, by using schema markup you can give valuable information about your video including the time of the video, publishers, actors and players, owners and even video text (it’s very important for your SEO plan).
If you want to add schema markup to your video, you must get help from an SEO expert or use a special WordPress plugin.
What Kind Of Data is Necessary for Adding The Schema Markup To Your Video?
Before we want to answer how you can add schema markup on a video, you must know about the data that is necessary for this process.
Fortunately, Google presented a group of tags that you can by defining them, show your object to Google. In this part of the article, we want to speak about the important tags for a schema markup.
1. Name
In this part, you must select a name for your video. This name must be short and attractive. In addition, it must include the main keywords. It will be a good idea if you add a special geographical keyword to your video’s name. It will help Google to understand that the target viewers will be belonging to which area. It will have a positive effect on your SEO side and can increase your traffic and your Google ranking.
2. Explanation Of Video
you must explain the object of your video in this tag. The sentences must encourage your viewers to see your video. So, the explanation tag is very important for your SEO site. Since you must think about your explanation sentences, try to use short useful expressions to describe your video.
3. Video Duration
In this part, you will define your video duration time based on the standard of ISO 8601. It will help viewers to understand that have they enough time for watching your video content or that they must select another video.
It can increase the user experience index of your content. As you know, user experience is a very important factor for Google ranking and can help to improve your SEO.
4. Content URL
This part of the video schema markup shows the address URL of your video. If you want to use all of the benefits of schema markup, every video must be having its specific URL. Another advantage of this tag is that Google can create a small image and preview of your video. it can increase the user experience index and SEO ranking of your website.
In addition to the 4 above tags, there are 5 other tags include
● The date of uploading
● Pre-image of your video
● Call to action link
● Publisher
● Logo publisher
How Do I Add Schema Markup To My Website?
Now you got to know video schema markup, it’s your turn to explain how you can add it to your website.
1. Go to https://www.google.com/webmasters/markup-helper/u/0and see the list of information that you must tag for your video.
2. Copy the URL of your video in the determined place and then click on “start tagging”.
3. Now you can see a preview of your website on the left side of the page. In addition, on the right side, you can see the information of the tagged address. please investigate if this data is correct.
4. Click on the video that you want to tag it.
5. From the part of “tool” select “name” and fill in the necessary tags including title and explanation and etc.
6. After completing the list, for creating a new HTML file, you must click on “Create HTML”.
7. Now intended microdata for adding to a schema is created. So, you can add the HTML file to your website.
8. For adding this HTML file, you must use the contents management system of your website for example WordPress. If your website is not a WordPress website, you must perform the changes on the source code.
If you don’t want to add whole your HTML file on your website and you want to add just schema markup, you must search the following tag in the previous step and then copy it into the source code:
< !microdata markup added by Google structured Data markup helper, >
If your website is designed on WordPress, you can easily use video schema markup. For this purpose, you must install a schema generator on your website.
Example of a schema code:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “VideoObject”,
“name”: “”,
“description”: “”,
“thumbnailUrl”: “”,
“uploadDate”: “”
}
</script>
conclusion
In this article, you found out what’s video schema markup and how you can add a video to schema markup. video schema markup helps to search engines by two methods:
The first schema markup shows everything that search engines need including the appropriate details for putting a video on the first google search result. In addition, video schema markup helps your target viewers to decide whether the video content is useful for them or not.