ECommerce content marketing plays a critical role in the success of your eCommerce. No matter you own a small online shopping or an extensive eCommerce website, you must take note of it. Perfect content can increase the conversion rate of your website. but how you can create successful eCommerce content?
We, Chidma agency, are here to help you for creating effective eCommerce content. All of the 10 golden points that we will show you in this article, are based on our deep experience in digital marketing. We believe if you know about them, you will help us to design a strong strategy for your eCommerce content marketing. so, join us to know more.
➡ A podcast of this article has been provided for your listening pleasure:
Various Ways Of Creating Content for An ECommerce Website
If you want to create attractive content for your eCommerce website, we, based on our deep experience in digital marketing, suggest you do it through the following ways:
• Create image content from all products and services: people buy something that they can see it.
• Create a manual for every product. people when can gain enough information about a product, they make sure from buying it. It can increase the conversion rate of your website.
• Podcast or Audi content is very useful for viewers that don’t have enough time for reading or watching. You can explain some important information in this way for this group of your audience.
• Take advantage of video marketing. you can involve the feeling of your audience with a professional video. Click here to show you how you can do it.
• The infographic is a perfect way for showing some complex information to your customers easily. Click here to see some infographic content that the expert team of Chidma agency designed for various eCommerce websites.
1. How You Can Select An Appropriate Type Of Content for Your ECommerce Marketing?
Selecting an appropriate type of content marketing for your eCommerce website is critical. It is dependent on three factors including your goal, budget and target audience. In the following we show you the most important and popular types of content marketing for an eCommerce website:
• Email marketing: it can increase the conversion rate of your eCommerce website if you can perform a functional email marketing campaign. To brush up on your knowledge about this issue, please click here.
• Social media marketing: it can be the goldmine of your eCommerce if you can design a strong strategy for this digital marketing service. For this purpose, click here and pick up new skills.
• Blog content: it can be the easiest but most effective policy for your eCommerce. But if you want to be a success, there are a lot of critical points that you must know them. Click here to be aware of them.
• Video marketing: a very useful policy for introducing, comparing, and advertising the products and services of your eCommerce website. we suggest you read our article about video marketing to can be a success in this path.
We know that it is hard for you to select the proper types among the above services for your eCommerce content marketing. Hence, we suggest you, first select one of them and after measuring your progress, improve your strategy. But if you want to make a correct decision, click here and enjoy the free of cost counselling services of Chidma agency.
2. How You Can Convert Users Into Customers Through ECommerce Content Creation?
The main objective of your eCommerce content creation is first to attract an audience, lead generation and then convert them to real customers. It is the so-called conversion rate. For this purpose, you must write your content in such a way that users trust you. Be careful users never think that you need them, it does not make a good feeling in customers.
3. Avoid Extra Advertising On Your Content.
Please take note that your audience in the digital marketing world doesn’t have enough time for a long speech. They want to find their needs easily. If you create long content with lots of advertising, they leave your page and attract your rivals.
4. Create Content for The First Page Of Your ECommerce Website.
The first thing that users visit after entering your eCommerce website, is your home page. in addition, if they find you through your landing pages, most users are interested to visit your home page too. Hence, the content of the first page of your website can persuade users to spend more time on your website or leave it. Click here to the expert counselling team of Chidma agency, show you which kind of content is appropriate for the first page of your eCommerce website.
5. Try To Create Common Popular Content for Your ECommerce Marketing.
Detecting the audience is the first step in designing a digital m marketing strategy. But it is different for eCommerce websites. A lot of people with different tastes and personalities are the addresses of an eCommerce website. what you must do in this situation.
Our deep experience in digital marketing shows that the best practice for creating content for an eCommerce website is creating content that is appropriate for all groups of audiences. For example, you must take advantage of image and video and podcast marketing for users that are not interested to read textual content. you must compare different brands by table and images. Infographic will help you with this issue.
6. Take Advantage Of Image Marketing On Your ECommerce Website
Your customers should see the picture of your product. they never buy a product without seeing it. If your image is clear with high quality, they will be more encouraged to buy it. So, take a perfect picture of your product and edit it perfectly too. for this issue let us say 5 pro tips in following:
• Clean your product before taking the picture
• If your product is clothes or some things like that, be careful not be shrinkage.
• Your background must contrast with the colour of your product.
• Taking the picture from various corners.
• Take advantage of lighting
7. Select An Appropriate Name for Your Product On Your ECommerce Website
After taking a perfect picture of your product, you must select a proper name for it. This name must present the concept, sexuality, brand and model of your product. For example, the Ticoo men’s shoes, sports model, 42 sizes. You must mention your product in your content by its name. Click here to see examples of content marketing on product pages. You can see different products with their attractive specific names.
8. Holding Contests and Polling: An Attractive ECommerce Content Marketing
Holding a contest is not expensive. You can ask an attractive question at the weekends or poll about their tastes. It is appealing content that helps you to find out the taste of your audience and increase the engagement rate of your eCommerce page.
9. Ask Your Customers To Create Content From The Unboxing Of Products
Nowadays the most popular content on eCommerce websites is videos about unboxing different products. Why? I don’t know!!! Do you like it too? we suggest our clients ask their customers to send their unboxing videos and even offer a discount code for the best attractive videos.
Conclusion
Now you could brush up on your old knowledge and we are happy. You know how to create functional eCommerce content. but if you have any questions about this issue, please contact us. The free-of-cost counselling service of Chidma agency is ready to guide you in the field of digital marketing.