Do you know that it just takes 2 seconds that people to make decisions to stay on your website or leave it? However, various factors can impact the above issue but the menu bar of eCommerce websites plays a critical role in the bounce rate of a website. hence you must be considered the design of the menu bar of your eCommerce website.
Users usually don’t buy the somethings that they couldn’t find them easily on your website. So, not only the appearance of your eCommerce website must be attractive, but also its structure (especially its navigation and menu bar) must be user-friendly.
The menu of your eCommerce website must be very attractive and simple to users stay on your website and use your services. I, as an expert web designer of the Chidma company, want to speak with you about my experience in the field of designing the menu of eCommerce websites.
➡ A podcast of this article has been provided for your listening pleasure:
What Are The Menu Bar On An ECommerce Website and Their Importance?
The website menu bar is a list of pages or services of your website that make from a collection of links or icons. It is the navigation of your website and the appearance of the menu bar is completely different from the other parts of the page. the navigation of a website determines the interaction between users and the website. it guides viewers to the intended pages and without it the pages of a website are unprofitable.
The menu bar is more important in eCommerce websites. In the following you can find out some of the importance of menu bars in the efficiency of an eCommerce website:
• The website menu bar has a huge impact on the speed of finding the various product users.
• Users usually visit the menu bar of e-commerce websites immediately after entering it and try to find the class of their intended products.
• If users can easily and quickly find their interesting products and services on your website, they prefer you to your competitors.
• If you design a menu bar without regard to UX factors, users will work on your website hard and live it immediately. It will increase the bounce rate of your website. the bounce rate indicates that your website is ineffective. It will have a bad impact on its ranking of it.
Hence you should be considered designing the menu bar of your eCommerce website. in the following, we will speak more about it. Keep reading.
The Best Practice for Designing The Menu Bar Of An ECommerce Website.
the main goal of the menu of a shopping website is helping to users to find the intent quickly. So, it must be functional and simple. But there are different types of navigation that you may be confused about selecting one of them. In this part, we want to show you the 4 pro tips that help you to make the correct decision. If you have any questions on this issue you can confer with the expert web design team of Chidma company by typing your question in the left-side chat box.
1. The Menu Bar Of Your ECommerce Website Must Be Focused On The Selling
Some eCommerce and shopping websites don’t design a navigation menu (menu bar) and it causes their users to become confused on their website. so always be considered designing an appropriate and efficient menu bar on your shopping website.
The best practice for designing a functional menu bar for eCommerce websites is designing a simple menu so that users can easily and quickly find their intended services on it. For example, you may design a menu with only two options for a clothes online shopping store: male and female. Users can click on every topic and see other options in its submenus such as spring, summer, fall and winter modes.
viewers should be able to quickly click on their interested topic and transfer to other topics. It will increase the UX of your website.
2. Specify A Part Of The Menu Bar Of Your ECommerce Website To The “A Guide To Buy” for Your Customers
Converting the users to customers is the main objective of your eCommerce website. you must try to do it as soon as possible. The menu of your website is an appropriate part of it that can help your users to convert into your customers quickly. If you design a specific part on the header navigation of your website to the “customers services” or “guide to buying” will help viewers that have a question or quick guidance.
You can put a chat box, your connecting information or the process of your supporting system on this part of your menu bar. The pro tip is that you must think about a perfect supporting system for your online business. It will reduce the receiving of negative feedback from your customers in decrease their discontent.
3. Adding A Search Bar To The Menu Of Your ECommerce Website
Most users prefer to search for their interests on the top menu of your website instead of spending time finding them among the menu options. Hence, it is a good job that designs a search bar on the header navigation of your eCommerce or shopping website. it will help viewers find their intended services quickly and increase the UX index of your website.
If you designed your shopping website with WordPress, putting a search bar on the header will be easy for you. You can find the pro tips for designing an eCommerce website by WordPress by clicking here. You can find examples of creative and attractive search bars on the menu of eCommerce websites that were designed by the expert team of Chidma company if you click here.
As mentioned above, in a shopping or eCommerce website, the fucose of the menu bar must be on selling. so, you must emphasize classifying your product on the menu bar of your shopping website and transferring the other options to the footer.
The topics that you can transfer to the footer could be something like that “track the orders”, “return information”, “contact with us”, “gift cart”, “icons of your social media”, “privacy policy”, etc.
It is common for users to seek the footer of your page to find the above options. So. don’t worry and transfer them to the footer and let your menu be earmarked for classifying your products or services.
Conclusion
In this article, we tried to show you the best practices for designing a perfect menu bar for your eCommerce or shopping website. all of the above tips are based on our experience in the field of website design at Chidma company. Our expert team are here to help you with this issue. In addition, you can draw your inspiration from menu bar examples that are designed by the professional team of Chidma company by clicking here.