Content marketing is the heart of digital marketing. If you own a small business yourself or are going to establish one, content marketing is an economic service with a huge impact on your small business. In the previous articles, you got familiar with the meaning and benefits of content marketing.
Before you dive into designing a content marketing strategy, you must know about the various types of content marketing services that you can benefit from them in your small business. So, join us in this article to find out about different services of content marketing.
Because of the importance of this topic, we couldn’t dive into every subject deeply but we, the Chidma Agency with more than 15 years of experience in the field of digital marketing, walk with you through the article and try to help you everywhere that you need more information. Let’s get going and brush up on your digital marketing knowledge.
➡ A podcast of this article has been provided for your listening pleasure:
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What Are The Different Types Of Content Marketing For Your Small Business?
Blogs: an old but effective contact marketing strategy for small businesses
Blogs can be the popular page of your website; you can attract a lot of viewers to your website if you take note of the 3 golden following tips:
● Update the content of your blog or retrieve the old content.
● Take advantage of a content list for classifying your article based on their subjects
● Create your articles based on the niche of your business. No matter you have a big or small business, in the world of content marketing, you can be unlimited. The important tip is that your content must be related to your business.
1. Taking Advantage Af Video Marketing for Your Small Business.
Video marketing is a professional service in digital marketing. However, it is a type of content marketing, and because of its importance, you can find it as a separate service.
Most people are interested to watch video content instead of texts and articles (blogs). Hence, when you create video content, google gives you a good ranking for your website. video marketing can have a huge impact on different options for your business such as SEO, Conversion rate, organic traffic, etc.
In previous, creating a high-quality video was an expensive service but nowadays you can easily create your video content with your smart cellphone. Thanks to new technology. So, if you own a small business with a little budget, take advantage of video marketing for your business.
Please take note that there are pro tips that you must consider to create an effective video. Click here to know about it.
2. Stand Out From Your Competitors Through Podcast Content Marketing.
Creating a podcast is a good strategy that helps you to close your customers. You can speak with them about the story of your small business or try to learn some attractive and functional subjects that are the pain point of your customers. For example, if you own a small business in the niche of cosmetics, your podcasts could be things like what is the best colour of hair for every face?
If you are interested in podcast content marketing, click here to know more about it. In addition, we suggest you use the free counselling service of Chidma Agency to make your inspiration from their creative suggestions. For this purpose, please click here.
If you think the cost of creating podcasts may be expensive for your small business, we suggest you contact Chidma Agency and use its various offers by clicking here.
3. Infographic: An Attractive Contact Marketing Strategy.
Infographic helps your viewers to have a better perception of your content, furthermore, it is very attractive. It causes your long content not to be tedious. However, designing a specific infographic may be expensive but the good news is that Chidma Agency has a very engaging infographic that is a free cost for its clients. You can use them for your small business. Click here to see them.
4. eBooks: A Popular Content Marketing Strategy
eBooks are appropriate for creating popular content. nowadays people are interested to read them in their free time like when they are on a bus, taxi, etc. If you can create an eBook with a high-quality concept related to your business, your audience will gravitate to your brand and follow you. So, an eBook is a good idea for the brand-building of your small business.
5. Taking Advantage Of User-generated Content (UGC) For Your Small Business
UGC is a perfect strategy for contact marketing that can have a good impact on your small business at a low cost. It is enough that you make an attractive question and ask users to discuss it. The important tip is that your question must be related to your business and one of the pain points of your customers. We suggest you take advantage of the free cost counselling service of Chidma Agency to make your inspiration from their suggestions.
6. Webinars: Great Contact Marketing Strategy for Small Businesses
Webinars are popular content for people, they are interested to learn your knowledge and experience tips in your professional business. If you can design a functional strategy for this kind of content marketing, it will have a great impact on your online business.
If you don’t have enough budget to invite experts for your webinar, you can present your professional knowledge and experience along with charming titles. Contact us to show you a lot of webinar ideas and topics about your small business.
7. Creating A Checklist Contact Marketing
Checklists can show your audience the path step by step. Most small businesses are interested to know about professional checklists. Some of our clients in Chidma Agency ask us, how we can create an attractive checklist when we own a small business.
However, you manage a small business, but you have a good checklist for some parts of your marketing. You can publish it and attract the audience to your business. If you have any questions about this issue, please contact us by clicking here.
8. Memes: An Attractive Contact Marketing Strategy for Small Businesses
Memes are a set of images with their specific related texts. Memes are very popular among users, especially on social media. You can use this kind of content marketing to attract more traffic to your small business. But remember that your memes must be related to your small business niche. Click here to see some functional attractive memes.
9. Testimonials and Customer Reviews
You may think about what is related between customers review and content marketing. As mentioned above you can use your customers for creating content. For example, some companies use customer reviews to create testimonials content. people always are interested to know about old customers’ feedback.
It takes time for a small business can give valuable feedback from its customers but if you have a plan, you can use this digital marketing for your small business sooner than you expected.
10. White Papers Content Marketing: Power Strategy for Attracting Customers
White papers are text content that gives valuable information about a business. Users after reading a white paper can make a correct decision about a product or service. We suggest you use white paper contact marketing for your small business.
11.Guides and Samples Contact Marketing
In this contact marketing strategy, you can create short video guides about your small business and publish them on some social media platforms such as Instagram. You can do it with your smart cellphone without any needs to pay a lot of costs.
12. Free Cost Tools and References: A Charming Strategy Of Content Marketing
Presenting free tools or sources is one of the effective strategies of content marketing that help you gain a lot of traffic for your website and increase the conversion rate of your small business. If you think that you must spend a lot of money for creating free tools or sources for your target customers, contact us to show you very creative economic ideas. Click here now.
13. Designing The Competitions Related To Your Small Business
Competitions are a very good contact marketing policy for attractive target customers, brand building and collecting valuable information about your target customers (such as their taste, age, address, cellphone, emails, etc.). Designing an attractive competition is not expensive and you can take advantage of it for your small business. Click here to see a lot of competing ideas.
14. Direct Poll Content Marketing
Poll gives you direct feedback about your small business. People feel satisfaction when you ask them about the various services of your business. So, it is a useful strategy of contact marketing with a good impact on your small business. Click here to show you how to perform an attractive poll.
15. Newsletters and Email Lists
Newsletters and email lists are good strategies for contact marketing that help you to memorize your brand to your audience.
Conclusion
In this article, you find out 15 types of content marketing that are very useful for your small business including blogs,Video marketing, Podcast, infographic, eBooks, User-generated content (UGC), Webinars, Checklists, Memes, White papers, Guides/Sample, Free cost tools and references, Competitions, Direct poll, Newsletters and email lists.
Please contact us if you have any questions about these topics by clicking here or typing your question in the right-side chat box.
