Are you interested to increase your leads, conversion rate and selling? hence, read this article to know more about a functional digital marketing funnel.
If you are not familiar with the term sales funnel, we help you to get it easily. In addition, we show you the A5 sales funnel steps with very attractive infographics. The expert digital marketing team of the Chidma agency hope that by reading this article you brush up on your digital marketing knowledge.
➡ A podcast of this article has been provided for your listening pleasure:
What is A Digital Marketing Funnel?
A Sales funnel is a process that strangers (who are strange with your brand) convert into real customers to increase sales. So, we have four types of audiences in a digital marketing funnel:
1. Strangers: they are people that are strange with your brand.
2. Prospects: they are probable customers. In essence, they are people that are interested to buy your product and may convert into your customers through the process of the Sales Funnel.
3. Leads: they are potential customers. In essence, they are people that are desirous of your brand and may as probable customers sign up for your company website.
4. Customers: they are real customers that are buying your product or services.
Ok, now let me explain a simple tangible definition of the term sales funnel:
Strangers must move on a special “marketing path” to get familiar with our brand, buy our product and finally convert into loyal customers. A “digital marketing funnel” help us to determine the path of customers. This path has three parts with several steps. A sales funnel shows us, at every step, how to affect customers to increase our sales.
In the following, we give you a brief overview of the sales funnel’s structure and steps.
What Are The Three Important Parts Of A Digital Marketing Funnel?
1. Top of Funnel (ToFu): it is the opening mouth of the sales funnel that a lot of users and audiences enter to funnel. The focus of ToFU is attracting users, increasing the traffic to the website and brand building.
2. Middle of Funnel (MoFU): in this part of the sales funnel, we try to introduce our brand and products to users through high-quality content. in essence, we want to convert the users into leads.
3. Bottom of Funnel (BoFU): finally, some of the leads decide to buy your product and move to the end of the funnel. The BoFU focus on content that is related to selling and after-selling services.
What Are The 4 Steps Sales Funnel (AIDA)?
AIDA is a simple model sales funnel. its name is abbreviated of the 4 words every word is the name of every step. You can see the 4 steps of AIDA in the following:
1. Awareness: in this step users aware of your brand and products
2. Interest: in this step, your audience is interested to connect with you.
3. Desire: in the third step, your target audience desire to assess your products.
4. Action: in the final step, your customer buys your product or services.
Can you say what is the problem with the AIDA sales funnel model? Yes, exactly! In the above model, after selling a product, your connection with your customers is finished! But you must save your customers and encourage them to do more shopping. You should connect with them after selling. it is important in the digital marketing world.
Hence, we want to speak with you about another functional model in the following. So, keep reading!!
What Are The 5 Steps Of An A5 Digital Marketing Funnel?
Nowadays, the shopping manner of customers is closer to the A5 sales funnel. Your audience is active on social media, famous people can impact their shopping idea, and they are more interested in online shopping and sharing their buying experience on the internet.
So, you need to save your customers and convert them into a loyal following of your brand. so, you need a model that at the end of the digital marketing funnel, the connection between you and your customers must be held. you must focus on customer retention.
The A5 model is a functional sales funnel. In the following, we want to give you a brief overview of every step of this model.
The First Step: Awareness
This step is located in the ToFU of the sales funnel. The strangers enter to sales funnel in this step and prospects are aware of your brand. there are several ways to strangers aware of you such as:
• Google Ads
• Advertising on social media
• Email marketing
• Video marketing and teasers
• ….
The Second Step: Appeal
If prospects get interested to know more about your product, they enter the Appeal step. In this step, you must try to make a close relationship with them and bolster it. The golden idea is the WOW factor policy. WOWs are the characteristics of your product that cause the audience to praise you.
The type of WOWs varies depending on your product. for example, it can be an attractive teaser or a free eBook that causes your audience to become curious about you. Curious people usually sign up on your website and fill in information forms. They are so-called leads.
The Third Step: Ask
In this step, some of the leads are interested to gain more information about your brand and products to decide about buying it or not. So, ask about yourself by reading the feedback of your old customers on your website or social media networks.
You should connect with your leads online or offline ways, answer their questions. content marketing plays a critical role in this step. A strong content marketing strategy can help you guide your lead to make the correct decision: buying your product.
The Fourth Step: Action
Now, your leads are ready to buy. So, in this step, you must facilitate the process of buying for your customers. if your customers have a perfect experience buying, they will introduce you to others and rebuy from you. So, let’s get going to the next step to speak with you about advocate customers.
The Fifth Step: Advocate
In previous steps, you win to make your customers congratulate you. Now in this step, you should save your connection with them. Our experience in digital marketing shows that customer retention is easier than making new customers.
For this purpose, we always suggest you send attractive messages and emails on special days or give them charming offers.
Conclusion
In this article, we try to help you to get familiar with the term digital marketing funnel. We presented a functional model: A5. If you are interested to know how you can build an A5 sales funnel or see a functional example, click here.