In the digital marketing world, your business can stand out from your competitors if you can write effective correct textual content. content is the heart of your online business; but how can you perform correct textual content marketing? what is the best practice for writing digital content? For this purpose, you must brush up on your existing skills in content creation in 2024.
In this article, the expert SEO team of Chidma agency want to speak with you about the meaning, benefits and best practice of textual content creation. In addition, we will show you the pro tips for doing SEO on textual content. if you join us in this article, we will give you a brief overview of these and more.
➡ A podcast of this article has been provided for your listening pleasure:
What is The Meaning Of Textual Content In Digital Marketing?
Creating textual content is one of the important services of digital marketing. you can use textual content for promoting your business on your website and social media networks. People are aware of you in the digital world through your digital content. hence, writing appropriate content is critical for your business.
What Are The Benefits Of Textual Content In Digital Marketing?
The main goal of writing textual content in digital marketing is branding. In the digital marketing world, People are aware of you and your products or services through good content. Following we list some benefits of perfect textual content for your business:
• Attracting the more customers
• Persuading potential customers.
• Increasing the ranking of your website
• Branding
• Improving your business by making lids
So, in the following, we want to show you how to write attractive content and take advantage of content marketing for your business.
What is The Best Practice for Creating Textual Content for Digital Marketing?
Now you find out about the importance of textual content in digital marketing, you must know how you can write appropriate content for your marketing. so, we show you 4 tips that you must know before starting to write.
1. Take Note Of The Titles In Textual Content Marketing
Write a charming title for your content. about 80% of users only read titles!!! There are a lot of points about writing titles but we can dive into them here. We suggest you click here and know more about the best practice for writing a title.
2. Your Textual Content Should Be A Provocative Question
Do you remember that your teachers in school by asking questions, tried to involve your mind with the main subject? It is a good policy that you must use it in writing content. for example, when you ask the reader what is the best strategy for digital marketing in 2024, you invite them to think about the main subject of your content and keep reading for finding the answer.
3. Try To Answer The Questions Of Your Target Audiences In Your Textual Content
Every user search on Google for finding his specific question. So, the main goal of content writing is to answer the query of users. Hence, if you want to write attractive content you must find the trends. For this purpose, you have to take note of the three facilities of Google:
• Related searches
• Google suggestions
• People also ask
4. Google Keeps Its Eyes On Your Content
Google is an interface between you and users. It has some principles and algorithms to evaluate your content and rank it. If you optimize your content for search engines (SEO) such as Google, you can gain a great position on the result page. in addition, google has fine content with low quality. For example, a copied text. Because of the importance of SEO, in the following, we want to speak with you about how you can do SEO on your textual content.
How Can You SEO Your Textual Content for Digital Marketing?
After you become familiar with the characters of perfect textual content, you must know how to optimize it for search engines such as Google. In the world of digital marketing, if you create content without regard to SEO, people are never aware of you.
So, keep reading to give you a brief overview of this issue. We cannot dive into every topic, but if you want to know details, we suggest you click here and take advantage of the functional educational SEO courses of Chidma agency.
1. Pro Tips for Crying Out SEO On The Titles Of A Textual Content
Your audience is persuaded by your title, hence, google regards it and has principles for ranking titles. the expert SEO team of Chidma agency wants to show you the best practice for doing SEO on titles.
• Google show only the 73 characters of your title
• The best title is between 40 to 50 characters.
• It is perfect if you can add your brand to the title (the title’s length must be a maximum of 70 characters)
• Try to use question words (how. Why. What, etc.) in your title.
• Take note of using the main keywords in your title
• Take advantage of Google Trends for finding your related trend keywords for your title.
There are a lot of points for writing a title that we cannot dive into it here, but if you are interested to know them, click here and pick up a new skill.
2. Best Practice for Writing A Meta Description Based On SEO
Do you know what meta description is? Let me present a simple but functional definition of it: when users search a query on a search engine, a meta description is a short explanation about your content that google (and other search engines) show under the title.
Which part of our content is proper for a mate description? In the following we want to speak about points that you must take note of them for writing a perfect meta description:
• The length of a meta description is a maximum of 150 characters.
• You have to point to the important topics of your textual content in a meta description.
• It will be perfect if you use the title’s keywords in the meta description.
• Usually, Google selects a meta description from the first of your content automatically.
• Some plugins let you add a meta description. Click here to know more about it.
• The best meta description can give the result of your textual content to users.
People usually see your meta description before clicking on your title. If it is not related to your title, they never click on it. Hence, however, you may write very attractive textual content, but a wrong meta description can ruin your effort. In the following we want to show you some common mistakes that you must avoid them:
• A meta description is not a good place for a greeting.
• In the first sentence of your textual content point to the main subject.
• Never put your image on the first line of your content.
• It is not a good policy to repeat the main title as the H2 in the first line of your textual content.
We have a golden offer, click here for the expert SEO team of Chidma agency to check your meta description and give you their golden points.
3. Optimizing Textual Content for SEO
In this part, we present a checklist of points that you must do for optimizing your content for search engines. Before we dive into it, you must know that the important subject for Google and other search engines is UX (user experience). Hence, the main goal of SEO content is to let google find out that you have created valuable content for its users.
• Proper textual content should be about 1500 words.
• Perform good paragraphing.
• The maximum length of every paragraph must be 3 or 4 lines.
• End your sentences with a dot.
• Check your content to be readable. Setting a proper space between lines and paragraphs is important for SEO.
• Never write a long tedious text.
• Use some of your keywords in every paragraph at least once.
• Avoid spamming the keywords of the main title in the text.
• Bolding of some main keywords in the first paragraphs is a good policy.
• Take note of using LSIs (Latent Semantic Indexing) in your content. Click here to know more about LSIs and their importance.
• Try to do an internal link for the related content on your website.
• Checklists and numeral lists can help you to increase SEO.
• Put subtitles in the H2 tag. Click here to show you what is an H2 tag and how you can create it.
Conclusion
In the present article, you found out about the important tips for writing textual content and the SEO points for optimizing it on search engines. If you take note of them, you can gain a good ranking from Google and other search engines. It is the first step in digital marketing to people aware of you. The professional SEO team of Chidma digital marketing agency are ready to help you with this issue if you click here.