If you want to be a success in your eCommerce website or online business, you must take advantage of your content marketing. You need to people aware of you and your product or services, it is the task that content marketing does for you.
An eCommerce content marketing will increase the traffic of your website and its conversion rate of it through lid generation. So, the expert content marketing team of Chidma Agency want to show you how to design a strong eCommerce content marketing strategy to gain all of the above goals and more. So, join us in this article.
➡ A podcast of this article has been provided for your listening pleasure:
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The Best Practice for eCommerce Content Marketing.
There are three main steps for designing strong powerful eCommerce content marketing. in this part, we will speak about these steps and more. So, keep reading to know more.
The First Step: Set Your Table!
Before you start to create your eCommerce content, you have to do some critical tasks and research that we will show you in the following:
1. Detecting Your Audience
In every digital marketing strategy, the first step is defining your audience. No matter you own a small online shopping business or you are the manager of an extensive eCommerce website, understanding the persona of your target customers is critical for your online business.
If you own a small business for example an online kids’ clothes story, you easily can define your audience: they are kids. But detecting the audience of a vast eCommerce website like Amazon is difficult. Because various groups of people are the addresser of it.
If you have any problem in this step, click here to get help.
2. Start Your Work With A Kind Of Content
As you have known, there various types of content marketing including Blogs, Video marketing, Podcast, Infographic, eBooks, User-generated content (UGC), Webinars, checklists, Memes, Testimonials, customer reviews, White papers, Guides, Newsletters and email marketing.
We always suggest to our client focus on one kind of content marketing type at the first, and never fritter their time and capital in various types and platforms. But which one of the content marketing types is more appropriate for your eCommerce content marketing? what is your priority? It is dependent on your products and services, the type of your customers and finally your budget. for example, email marketing is a good digital marketing service for beginning your eCommerce content marketing.
The expert digital marketing counselling team of Chidma Agency are ready to help you with this issue.
3. Design A Content Calendar (Editorial Calendar)
After you determine your audience and the type of content marketing, it is time for designing a content calendar or editorial calendar. If you are not familiar with the term content calendar, it helps you to:
• Having a determined strategy for your eCommerce content marketing.
• Move based on your digital marketing goals.
• Content creation of your website performs based on a defined program.
A proper content calendar is concluded of the subject of your content, references, goals, the channels of publishing content, the methods of advertising, etc. you will be familiar with some of these terms in the second step of an eCommerce content marketing strategy. So, keep reading.
4. Think About The Content Marketing Outsourcing
At this time, you must think about how you want to do your content marketing project. If you have enough skills and time for creating your eCommerce content, it is perfect. But if you are interested to establish an outsourcing digital marketing you have to select one of them:
• Invite a guest writer: for this purpose, designing a guest page on your website is a good idea. Click here to find out lots of ideas on this issue.
• Outsourcing digital marketing: Sign a contract with a professional digital marketing agency or an expert content marketing team.
The Second Step: Start Running!
Now, you are ready to start creating your eCommerce content. for this purpose, we suggest you some pro tips that will increase the efficiency of your content.
1. Create The Manual Of Products for Your Customers.
One of the best ways for assuring the customers is to create content that gives them valuable information and answers to their questions. the infographic is a good way for giving information through attractive images to viewers. It can increase the sharing of your content too.
You can present information such as “how customers can use a product or services?”, how to piece or repair a product?”, and “detail information “. This kind of content help viewers converts into customers.
2.Take Advantage Of Video Marketing.
People are more interested to watch video content, hence if your goal and budget let you, try to take advantage of videos for your eCommerce content marketing. Click here to read about video marketing, its various types and designing a strategy for your video marketing.
3.Compare The Different Products Together
Users search on the internet to find the best product, hence if you sell different brands of a product on your eCommerce website, it is a good idea to compare them together. We suggest you link every product to its specific product page through its keyword. It helps to improve the internal links of your website.
4. Provide Educational Articles Based On The Common Questions
You can answer some common questions of your customers by creating educational articles. For example, try to answer the following questions:
• Is it possible to send the product to your customer’s location?
• What is the cost of sending the product?
• How much does it take time to receive it?
• …
5.Publish The Rave Reviews Of Your Old Customers
Publishing the positive feedback of your old customers will cause the new customer make trust you. It can increase the conversion rate of your website too.
6. Case Study: Help You To Speak About The Efficiency Of Your Products
You can show your customers how your product can solve a problem of an old customer. In this situation, people become sure your product or services is useful and can trust you more and more. It will increase the conversion rate of your website. Click here to see some case study content that was redesigned by the professional content marketing team of Chidma Agency.
7. Share The Creative Idea Of Your Customers About Your Products
Always there are creator customers that use the product in ingenious ways. If you can find them and share their idea on your website, it will become a very popular page. people will enjoy seeing them. It not only increases the traffic of your eCommerce website but also will increase your conversion rate. Some people after watching the ingenious use of a product will encourage to buy it.
8. CTA: The Main Goal Of Your eCommerce Content Marketing
CAT or call-to-action is inviting people to do a specific task, for example, buying a product or service on an eCommerce website. you can try to design a CTA after speaking about the characters of a product or service. There are a lot of things about designing a CTA that you can find out if click here.
The Final Step: Publish Your eCommerce Content And Measure Your Progress.
Content creation is just a part of your content marketing project. Another half is publishing and advertising your content. after that, you must measure your progress too.
1. Plan for Advertising Your eCommerce Content
From your content marketing project, you create your content and now, you must market it. For this purpose, you have to advertise your content. if you cannot do this step perfectly, the whole of your eCommerce marketing project will be ruined. You can do it through three main connection channels:
• Social media networks
• Affiliate marketing
• Your eCommerce website
we cannot dive into the above advertising platforms in this article but if you click here, you can read the valuable articles.
2. Analyze The Results Of Your Content Marketing Strategy
In this part you try to gain data about the impact of your content on your viewers, it helps you to improve your strategy by strengthening your positive points and changing the weak points. A/B test is a good policy that can help you in this issue. Click here to find out about the A/B test in digital marketing.
Conclusion
After reading this article, now, you have a brief overview of designing functional content marketing for your eCommerce. We designed it in three main steps and tried to speak with you about the pro tips of every step, in detail. If you have any questions please click here and enjoy the free of cost counselling service of Chidma Agency. We will be closing you until you can gain your eCommerce goals.
