How much should I spend on digital marketing? There are many people who ask this question when they want to start a small online business or a startup. Moreover, some people are concerned about the cost of counselling with digital marketing agencies.
The Chidma company, which has more than 20 years of experience in the field of digital marketing services, is going to show you the seven most critical costs of digital marketing that you must manage your budget based on them. By the end of this article, you will have a brief overview of your digital marketing cost, so, we are sure that you can make a good decision for your budget. hence, let’s get going!
➡ A podcast of this article has been provided for your listening pleasure:
How Much Should You Spend On Digital Marketing?
Our clients in Chidma company always ask us What is the price of digital marketing? What is the cheapest digital marketing? How much does it cost for marketing? Is it worth paying for digital marketing? We answer them it is dependent on a lot of factors such as your goal, your budget, etc.
various agencies present different price lists for their services but if you want to make a correct decision for your online business, you must search for these services and their costs. So, join us in this article to show you the seven most important costs of digital marketing.
What is The Cost Of Digital Marketing?
In this part, we want to show you the 7 most important costs of digital marketing services. So, keep reading to give you a brief overview of it.
1. The Cost Of Pay-Per-Click (PPC) In Digital Marketing
Pay-Per-Click (PPC) is a kind of digital advertising in the world of digital marketing. In the PPC system, a merchant or advertiser must pay a fee to the owner of the advertising website, when everyone clicks on its advertising link and visit the advertiser’s website.
PPC consist of a wide range of ads such as search ads, local search ads, google ads, etc. but the most common important type of PPC is Google ads. PPC can play the role of a goldmine for your online business but we couldn’t dive into this issue in this article.
If you are interested to pick up or brush up on PPC knowledge, the best practice on PPC and how you can take the advantage of it, please click here.
In this part, we want to speak about the common cost of PPC especially Google ads. If you want to take the advantage of Google Ads, you have to pay the cost of it to google, then it will show you at the top of its research list.
Everywhen a user clicks on your Ads; Google will deduct its cost from your CPC (Cost-Per-click) budget on your Google panel up to your budget limit. After that, you must charge it again.
Various options can have an impact on the cost of the PPC. Usually, the price of PPC will be higher if you have limited viewers. In addition, the keywords play an important role in the price of PPC and it is between 0.05 to 60 $ for clicking on various keywords. Most agencies gain an average of between 2 and 3 $ for PPC.
We usually suggest to our client that the cost of PPC should be about 15 to 29 % of your advertising expenses.
2. The Cost Of Advertising On Social Media In Digital Marketing
I am sure you are familiar with advertising on social media (such as Instagram, LinkedIn, Facebook, Twitter, etc.). but people usually want to know How much the cost of advertising on social media networks is?
Our experience in the field of digital marketing in Chidma company shows that it is about 25 to 30 $ per day. In addition, you can pay the cost of advertising on social media networks per-monthly. In this situation, it will be between 600 to 10500 $ per month. The cost of advertising varies on different social networks.
If you are interested to know more details about advertising on social media and its cost, our expert counsellor in Chidma company is ready to help you, so, please click here or type your question in the right-side chat box.
3. The Cost Of Organic SEO In Digital Marketing
The main goal of your online business is that people become aware of you. Organic SEO (search engine optimization) will optimize your website to gain a higher ranking on search engines. It helps users see you on the search result page easily and quickly. But what is SEO?
We couldn’t dive into the SEO world in this article but we want to give you a brief overview of the services that agencies must perform for the organic SEO of your website and the cost of them. In the following you can find a list of organic SEO services of the Chidma company:
• Search the keywords
• Analyzing your competitor on digital marketing and your position
• Link building
• Creating and optimizing the content of your website
• Optimizing the pages of your website
• …..
Because of the different types of SEO services, the cost of them varies among different companies. It is about 2250 to 7000 $ per month. Some SEO counsellors gain the cost of the SEO services per hour which can be between 100 and 200$. You can see the SEO services of the Chidma company and its price list by clicking here.
In addition, the professional team of Chidma are ready to help you with this issue if you type your question in the right-side chat box.
4. The Cost Of Content Creation In Digital Marketing
The content of a website is the heart of it. Hence you must be considered the content of your website. most people expect brands to publish high-quality content. They sometimes judge you based on the quality of the content on your website. creating appropriate content is one of the most important costs of digital marketing.
It can be between 300 to several million $ dependent on the various services of different agencies. You can see some services that a digital marketing agency must perform for its clients in the following:
• Copywriting
• Graphical design
• Weblog writing and creating videos, emails, eBooks, etc.
• White paper marketing
• Article writing
• …
You can find the list of various content marketing services of Chidma company and its price list, by clicking here.
5. The Cost Of Link Building In Digital Marketing
Link building is one of the services of SEO, but because of its importance, we decided to speak about its services and cost in a separate part of the present article. By link building, Google finds out that your website consists of valuable content and will give you a good ranking.
If you are interested in the importance of link building on the SEO of your website and what is the best practice for link building, please click here.
In the following you can see a list of the services that digital marketing agencies must perform for their clients:
• Local quotes
• Press releases
• Guest post
• Social media links
• Syndication of content
The cost of link building in digital marketing is between 300 to 2000 $ that is depended on different factors such as quality and size. You can find out the list price of link building services of Chidma company by clicking here and ask your question from our expert team by typing your request in the right-side chat box
6. The Cost Of Email Digital Marketing
As you know, email marketing is a kind of digital marketing. If you want to take advantage of it, the Chidma company present the following services:
• Management of the email list
• Designing a landing page
• Marketing research
• The brand identity
• Copywriting
• Marketing automation
You can see the price list of the email marketing services of Chidma company by clicking here.
7. Digital Marketing: The Cost Of Designing A Website
Website designing is one of the critical and expensive parts of digital marketing costs. For designing an appropriate website, you must pay the expenses of the following services:
• Hosting
• Responsive design
• Customer order forms
• Buying cart
• Putting a video on your website
• And a lot of different jobs
The cost of a website is very different depending on various factors. We dive into this issue in another article “the price of website designing”. If you are interested to know more about it, please click here or contact the expert team of Chidma company by clicking here.
Conclusion
In the present article, we tried to show you the most important costs of digital marketing. However, you will find various prices in different companies, but if you know about their services you can make a correct decision about your budget and online business. If you have any questions about this issue, please contact the expert counsellor of Chidma company by clicking here.